As a website owner or blogger, you can increase your visibility, generate additional site traffic, deliver content to your audience faster, and ultimately improve your bottom line by utilizing RSS feeds as a marketing strategy. RSS, or Really Simple Syndication, is a group of web feed formats that is commonly used to present frequently updated content including news updates, blog entries and video as a standardized aggregate list. The RSS feed itself may contain a full or summarized version of the text, in addition to data pertaining to authorship and publishing dates. MORE >>

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. In fact, according to the comScore research results, users are 40-150 times more likely to consume branded content in the news feed than, visit the fan page itself. Facebook views everything published as “objects.” MORE >>

In the discussion, about 20 minutes, I talk about working with +Edwin Khodabakchian of +feedly , +Iain Dodsworth of TweetDeck and more, as some examples of sharp people who engaged with me in the many thousands of posts that have found home on +louisgray.com. Find many more events, publishing every workday at https://developers.google.com/live. Startups TweetDeck Feedly Blogging Work Google BlogToday on +GDL (Google Developers Live, the program I run at +Google ), I sat down with colleague +Don Dodge to share some of my own experiences and talk about this very thing. MORE >>

Do you know that incorrect WordPress caching plugin settings can delay RSS feed updates significantly. was surprised because our feed updates were not getting pinged to Google search, Feedburner and Twitter for over an hour! This contrasts with when our RSS feed updates used to occur in minutes ! Sites posting breaking news rely heavily on RSS feeds to push content as fast as possible, before others can to get the first movers advantage. So it is important that RSS feeds ping content to search engines and social media sites as fast as possible. MORE >>

30am – Start scheduling tweets from various resources (my private Twitter lists, RSS feed, Alltop , email, Topsy searches). use Buffer , Timely , and HootSuite depending on when I want the tweet to publish. Mid-morning – Check feeds and my private Twitter list of “Aces” and schedule a few more tweets. Mid-afternoon – Check feeds and my private Twitter list of “Business Resources” and schedule a few more tweets. RSS Feeds Social Media Social media Twitter WorkflowTime elapsed : 2-5 minutes. Time elapsed : 15-20 minutes. MORE >>