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Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation.

8 Tips On Developing A Social Publishing Approach For Brands

Firebelly

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. It encompasses the entire process of audience-based editorial planning, content development — curated and created, content-triggered conversation management, distribution and, of course, consumption and conversion measurement.

8 Tools to Curate Content for Social Media

SocialFish

Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Check ‘em out!

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

And talks to where they perceive to be the real opportunity: The real opportunity here, in my opinion, is to create – and curate – the best content focused on one specific area frequently enough that you become the one brand that consumers look to for this information. Curation. Publishing. How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute.

Content Curation Strategies for Social Media Managers

Spin Sucks

It makes your business interactive and gives you an opportunity to understand your audiences’ needs and tailor your offerings, content curation, and sharing accordingly. With everything in the social world moving so quickly, it’s not always easy to be effective, especially if you don’t have a sound content curation and sharing strategy. Informational Content Curation .

Tool Tuesday: Twitter curation tools

Akamai Marketing

Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. For those who track this sort of thing, I’ve noticed that in some cases using a curation service can increase the Klout Score.  Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place.  Paper.li

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Association Curation

Aggregage

What surprised me though was that the article does not bring up the opportunities for curation and aggregation by trade associations and professional societies.  If you look at the “most pressing issue” above, clearly a big part of the challenge/opportunity is handling the information overload.  Curation – how do you select the best content. Curation

How SEO and Content Work Hand-in-Hand

Spin Sucks

You published it. Communication SEO content content curation content curation strategy content marketing strategy content writing craft your content html5 internet marketing technique keyword generator keywords link building quality content ranking of mobile-friendly sites search engine optimization search engine ranking SEO and social media SEO elements site architecture writing tips

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6 cool curation sites you may not have heard of

SocialFish

So my new thing is curated news sites.  Or curated stories, as they are not all “news” per se. During my time off of blog reading, I discovered (or rediscovered) a bunch of new curation sites, some of which have now become my “morning newspaper time”  I though you might be interested in checking them out for yourself. Anyway. It was a breaking point.

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Everyone’s a curator now…

The Way of the Web

We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular. All totally normal.

15 Key Facts about Content Curation

Writtent Blog

For many content marketers, curation is something of a silver bullet. The average B2B marketer is using 12 different  content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation: 1. Curation Is Social.

5 Infinitely Handy Content Curation Tools

Harp Interactive

Categories: Blog , Content Creation , Content Marketing , Tools and Resources Tags: #tagboard , alltop , content marketing , Facebook interest Lists , HootSuite , scoop.it , Social Media Marketing An integral part of content marketing, content curation (the process of finding, organizing and sharing digital content around a particular topic) can be time consuming. Social Media Marketing

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Unleash your curation creativity: 4 cool storytelling tools

SocialFish

These are curation tools for publishing – in other words, not just curation as in filtering information for yourself, but curation in order to blog about some particular “story&# or present content in a visually interesting way for other people to look at. I’ve been playing with a slew of storytelling tools lately. STORIFY. SCOOP.IT. Topic: Autism).

5 Tips for Great Content Curation

mashable.com

Tips for Great Content Curation. Steven Rosenbaum is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites. He’s also the author of Curation Nation. You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. He never misses a publish date. 3.

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. In short, 30% of the companies in our sample are curation-focused : 75% or more of their posts link to third-party websites. Which Works Best, Curation or Creation? The Creation and Curation Sweet Spot.

Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Through web browser extensions, open platform APIs, and one of the largest and fastest growing networks of content publishers, Shareaholic reaches over 270 million people across every continent each month. Parenting. Fitness. Fashion & Beauty. • DIY. Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. At the moment it has more followers than all of the others combined. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Curate, create and promote! So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate. The most precious resource is time! Systems are key.

How publishers curate the world of content

emediavitals.com

Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ Content providers are experimenting with all sort of ways for editors and technology to push outside content to readers, whether through aggregation or curation (for a lengthy discussion about the difference, check out the Nieman Journalism Lab ). Curation platforms, which have moved beyond the RSS feed , provide varying levels of automation, functions and technology to suit a media companys needs. Some news sites (e.g.

Online Publishing at Top – Newspapers at Bottom

Aggregage

An interesting report published by LinkedIn that calculated the growth rates in industry size between 2007 and 2011. Online Publishing. Of course, what’s scary for Newspapers and traditional publications is the following graph: Interesting and challenging times for traditional publishers. CurationLook at what’s at the top: Internet.

Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?

www.masternewmedia.org

Print this article | Read this article in: | IT | Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain.

Why Curation Is Just as Important as Creation [OPINION]

mashable.com

Why Curation Is Just as Important as Creation [OPINION]. Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of  Magnify.net , a real-time video curation engine for publishers, brands, and websites. His book Curation Nation from McGrawHill Business was published this week. Today, publishing tools have been set free, Blau says.

Automated Filtering vs Human-Powered Curation

Aggregage

With solutions like Paper.li and Browse My Stuff grabbing attention, and with people like Robin Good doing a series on Real-Time News Curation , and Ross Dawson tells us has curation has hit the tipping point , it seems like the concepts of curation, aggregation, filtering are suddenly a central conversation.  Of course, this has long been a conversation as Robin, Ross or I could tell you.  Aggregation, Automated Filtering and Curation. Filtering is not curation. Aggregation is Automated, Curation is Manual. Approaches to Automated Filtering. Paper.li.

10 Thought Leaders Share Thoughts on Curating Content

www.toprankblog.com

Within the field of content marketing, curation is becoming a popular topic of discussion. Curating content can provide the best of both. Content curation can takes many forms: feeds, “channels&# (such as on YouTube), it can appear on blogs, or even be the links you upload to social media sites such as Facebook. That becomes a really big issue with content curation.

Engaging Brand 427 - Guy Kawasaki talks Author, Publisher and Entrepreneur

Engaging Brand

Today I talk to Guy Kawasaki about how to self publish a book by being an  Author, Publisher, Entrepreneur and discuss  . Will self publishing merge with publishing eventually? The publisher/ author relationship. Is the speed in publishing driven by the business model? What Google+ offers author, publishers and entrepreneurs? Related articles.

Is The Publish Button Evil?

Twist Image

The ability to publish content was once one of the most valuable forces in the world. If you don''t study media (or if media is not a part of your profession), it''s hard to understand how profound this ability to publish a thought truly is. This is much more about respecting the ability to publish, communicate and connect. Why you should respect the publish button. Everyone has a publish button now. In fact, everyone has many, many, many publish buttons now. write something, I publish it. Imagine if there was a respect for that publish button.

The Three C’s of Social Content: Consumption, Curation, Creation

www.briansolis.com

Social networks, for the most part, are still on the rise with “Joiners,&# those who maintain a profile on a social network, growing by 8% since the last Social Technographics report was published. The 3C’s, Consumption, Creation, and Curation Bucking the trend of growth in the “creator&# category, Twitter, for instance, grew by 30 million users in the last few months. 

Content Is No Longer King: Curation Is King

www.businessinsider.com

Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. Curation Is King." Ok, I hear all the content-makers sharpening their knives to take me on. Books published by Simon and Schuster. Creative folks wrote pitches, treatments, sample chapters, pilots, but only the best of the best got published. Tumblr publishers make content. curation".

MySpace is Reborn as Social Curation

www.huffingtonpost.com

Inspiring Funny Obsolete Scary Must-Have Amazing Innovative Nerdy Read More: Courtney Holt , Curate , Curation , Myspace , MySpace Music , Steve Rosenbaum , Technology News Get Technology Alerts Email Comments 3 First look at the New MySpace promises changes in design -- embraces community knowledge and passion. even someone who is just passively consuming is effectively curating."

Conversation Agent: Curating Information as Content Strategy

www.conversationagent.com

» Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else.

‘Curation,’ and journalists as curators

mindymcadams.com

» ‘Curation,’ and journalists as curators The Latin root of the noun curator means “to care.&# We know the word primarily in connection with museum collections, which may make some folks think of dusty old boring things, or preserving history — and maybe that’s not your idea of what journalists should be doing. Then consider the job of the museum curator. If we talk about curation, we refer to more than a simple act of filtering. If the museum curator puts 100 of those tokens in one case, my eyes will glaze over.

Content Curation for Twitter: How To Be a "Thought Leader DJ"

blogbrevity.posterous.com

Content Curator is a DJ. As a Content Curator, you should be entertaining. Ultimately, when your friends or followers share your curated content with their friends, THEY look smart and cool. So, how do you curate content for Twitter and become a "Thought Leader DJ"? 1. great content curation tool to monitor alerts and gather content from co-workers is MediaFunnel.

#LetsAskNancy: Lawyers, Why Should You Publish Your Content On Other Sites?

Myrland Marketing

This means that when we publish our words, whether written or spoken, we have enormous competition for eyes and ears. Anyhow, back to why you want to publish your content elsewhere… Gone are the days when our target audiences came to our websites to learn everything about us. Do you need to publish: On your website? My short answer? Why would you not? What Does This Mean?

Real-Time News Curation - The Complete Guide Part 6: The Tools Universe

www.masternewmedia.org

Print this article Real-Time News Curation - The Complete Guide Part 6: The Tools Universe What tools do I need to do " content curation "? Do I need a different technology if I want to curate the news and not the rest? How about if I want to curate only video clips. How many " curation " tools are out there and what are the key differences among them?

The future of publishing: Social News Curation

blogs.imediaconnection.com

iMedia Connection - ad:tech blog Articles Blog iMedia Blog ad:tech Blog Videos Events People Connection Resource Connection Jobs iMedia UK Home › iMedia Connection Blog › Opinions Opinions The future of publishing: Social News Curation Posted by Uwe Hook on September 27th, 2010 at 6:50 pm By now, you should have heard about Paper.li. (If you never experienced a real paper.li

Content Curation versus Content Aggregation

www.content-ment.com

Tuesday, November 10, 2009 Content Curation versus Content Aggregation: A Velvet Mr. T Painting Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation. My experience with curation is more specific. Over the past few years, publishing content in this manner makes me a curator of sorts.

Why Bloggers Should Self-Publish

ProBlogger

By James Altucher of jamesaltucher.com. I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Image copyright photogl - Fotolia.com The rest of this article is really three discussions: Why self-publish, rather than use a traditional publisher? Why bloggers should self-publish. How to go about self-publishing.

Become a Content Marketing Fox

Spin Sucks

If you aren’t already completing audits, here are a few more compelling reasons to start: Avoid investing in content that’s too similar to what you’ve already published. Complement with Curated Content The ideal content marketing mix includes 25 percent curated content, rounded out by 65 percent created content and 10 percent syndicated content.

Social Media Trends 2012 – Content Curation in PR

Proactive Report

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. Many companies have published a regular newsletter for years. 

Online Content Curation: The Key To Building Visibility, Authority And Value

www.masternewmedia.org

Curated in real-time. When I first wrote about this , six years ago, I called this type of work newsmastering and newsradars , but now that the real-time element has come into play, as much as social media, video, Twitter and other new content sources, the original idea of what a newsmaster / content curator is and what tools and features are really needed has certainly started to change.

Publishing ?ontent is Half the Battle: Here is The Other Half

Writtent Blog

Publishing content is just the beginning… Start with your team. If you actively participate in a web community (i.e.: a link sharing community like inbound.org ) by curating great content and adding to the discussion, there is no shame in sharing your own articles once in a while. The post Publishing ?ontent Content Curation Content Marketing Content Strategy

Target Dabbles in Curated eCommerce with “Awesome Shop”

Convince & Convert

Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. Inspired by Pinterest, the Target Awesome Shop combines the look and feel of a curated visual shopping catalogue with real-time data to better identify the top gifts and must-have items. Own Your Innovation.

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent Blog

Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. MarketingProfs’ Ann Handley shared at the recent Inbound13 marketing conference that she believes effective content curation is a way to enhance a company’s existing strategy. There are over 500 million Tweets published per day. Create a Twitter List. AllTop.