Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Conversation 99

Conversation Strategy Social Media Marketing 99

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 135

Social Media Strategy Brands Airlines 135

Likeable

NOVEMBER 13, 2019

These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. People love to tell their stories and share their opinions on social media. Encourage Sharing and Engagement.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools? Track branded hashtags and related keywords.

Reputation 129

Reputation Tools Brands How To 129

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. Chatbots save retailers time and money by allowing them to customers at any time. This is a major time and money-saver for online retailers.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Policies 111

Policies Social Media Guidelines Privacy 111

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. There is no one-size-fits-all definition for social “success.”. on social media. Our guide to social media measurement can bridge the gap between your social contentanalytics and actually growing your presence.

Social Media 99

Social Media How To Metrics Analytics 99

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact. Social drives game-time decisions for campaigns.

Campaign 120

Campaign Hashtag Analytics Metrics 120

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. The Brands Using Paid Social Have Changed. Image courtesy of Digital Commerce 360.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 130

Content Trends How To Exercises 130

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

MAY 8, 2023

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Fridays at 9 a.m.,

Tourism 107

Tourism Travel Education Engagement 107

Sprout Social

OCTOBER 17, 2022

What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. How to surprise and delight customers. Host an event.

Brands 97

Brands Fashion Eventful Hosting 97

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

Retail 98

Retail Social Media UGC How To 98

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks.

Data 40

Data Social Media Insurance Training 40

Sprout Social

FEBRUARY 8, 2021

This is a common collection method for online retailers. The analysis is then presented to the relevant departments to help them move onto the next stage. Social listening & social media. With the right social listening tools , you don’t have to worry about missing important information online.

Data 124

Data Survey How To Review 124

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social.

Metrics 100

Metrics Social Media Sentiment Airlines 100

Sprout Social

DECEMBER 9, 2021

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact. Consumers now buy directly from social media networks.

Social Media 144

Social Media Review Buy Engagement 144

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

SEPTEMBER 1, 2020

By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis is a huge part of the job. But deeper analysis helps illuminate the greater impact of social media. Why did something happen?

Analysis 145

Analysis Data Social Media Retail 145

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

OCTOBER 22, 2018

According to the latest Sprout Social Brands Get Real report, more than half of consumers want CEOs to have a personal presence on social media–indicating that CEOs with personal profiles seem more approachable, accessible, human, honest and trustworthy.

Reputation 74

Reputation Industry Aggregator Research 74

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing.

Trends 144

Trends Social Media HootSuite Embedding 144

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

Social Media 112

Social Media Strategy Marketing How To 112

Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. 5 Apple Pulls at Our Heartstrings.

Campaign 134

Campaign Retail Loyalty Marketing 134

Sprout Social

MAY 8, 2023

to noon Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays Worst days to post on LinkedIn Company Pages: Weekends Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. However, social media for healthcare is more than navigating healthcare crises.

LinkedIn 108

LinkedIn Tourism Travel Education 108

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. View more presentations from Edelman Insights.

Social Media 116

Social Media Committee Team Questions 116

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. You can use social media to minimize a brand crisis.

Brands 97

Brands Issues Social Media Conference 97

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Sprout Social

JULY 27, 2021

Interested in leveraging some of the hype for your business’ social strategy, but not sure how? Jo Booth is the Owner and Managing Director of Social Media Makes Sense , the only UK agency specialising solely in TV and film. Using Sprout Social’s Advanced Listening , we’ve recorded a whopping 2.49

Trends 122

Trends Strategy Tips Meme 122

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Keyhole.co

SEPTEMBER 6, 2023

Step 3: Craft your question and present the options. Gathering real-time feedback Before launching a new product or revamping an old one, gauging public sentiment is crucial. For instance, if you’re a fashion retailer pondering over introducing a new line of vintage clothing, a poll asking “Would you buy vintage clothing?

Facebook 52

Facebook How To Groups Groups 52

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

Insurance 115

Insurance Journal Research Hashtag 115

Pixlee

DECEMBER 30, 2020

My background has spanned email marketing automation, CRM management, leading customer experience, digital ad planning/account management, as well as other social and digital marketing activations. . I think if you know what your baselines are, you can tell what the sentiment is. Consider: Do they fit your brand values?

Features 52

Features Brands Influencer Travel 52