Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. How does our sentiment compare to theirs?

Social Media 74

Social Media Banking Brands Sentiment 74

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

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Trends Social Media Instagram Platform 182

Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

Social Capital 275

Social Capital Research Social Media Case Study 275

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years.

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Report Social Media Metrics Team 131

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? If your goal is brand awareness, social media can provide a goldmine of data.

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Products Social Media FAQ Sentiment 135

Keyhole.co

MAY 3, 2023

Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Janet Fouts

JULY 24, 2017

when presented with only product highlights and specifications, analysis and data. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. It’s not entirely accurate to use tools that judge sentiment as a data point either. Listen to social.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

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Template Templates Report Social Media 112

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

JANUARY 24, 2024

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. Analysis of Wendy’s social media accounts Wendy’s has a strong online following across most social media platforms, thanks to its sassy, all-hands-on-deck approach. million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

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Resources Telecommunications Collaboration Project 102

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. What is Gen Z’s Favorite Social Media Platform? When we turn back to eMarketer data, Millennials lead the pack as the largest user group on social media, totaling 69.7

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Data Facebook Reddit Social Networking 154

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

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Metrics Examples Marketing HootSuite 107

Keyhole.co

JULY 31, 2023

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media.

Examples 52

Examples Social Media Brands Issues 52

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts. But that’s what’s on paper.

Social Media 62

Social Media How To Reputation Analytics 62

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

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Statistics Social Media Brands Issues 110

Keyhole.co

OCTOBER 13, 2023

49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Sentiment Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. rather than 7 a.m.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Conversation 100

Conversation Strategy Social Media Marketing 100

Buffer Social

JUNE 22, 2023

This statement is a common refrain across Jahleane’s social media. However, as Jahleane shared, “Most event organizers appreciate the content I share on my social media.” Instead, focus on the present moment because that's what you have control over. This is what they're offering me.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. You need to know it all.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Ignite Social Media

AUGUST 18, 2017

The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue. These days, 42 percent of consumers complaining in social media expect a 60 minute response time. Social Media Analytics. Geotargeting.

Social Media 87

Social Media Sentiment Analytics Feed 87

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Unfortunately, this can drive people away from using it as a social media platform. Which Industries are Present On Twitter? Since its inception, Twitter has amassed a large (and ever-growing) audience.

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Twitter Strategy Hashtag Marketing 230

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing.

Social Media 131

Social Media Privacy Marketing Policies 131