Techipedia: Tamar Weinberg

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Powerhouse networks like Facebook and Twitter can be used to promote specific trials to targeted demographics while significantly lowering the cost per patient. Twitter Analytics. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with.

Research 194
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Platforms we use to gather data shape the results we get and can report on; by using a different platform, we end up getting different results. As a result, we always run the risk of letting social analytics platforms dominate our vision vs. using platforms to get the information we want to know.

Analytics 164
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

There’s a big difference between saying, “Join us on Twitter,” and saying, “Join us on Twitter and receive up to 50% exclusive savings.”. No platform differentiation. People get a strong impression of your brand when they have a clear picture of what your brand does on a particular social platform. Fairly or unfairly.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Required skills include web design, web development, conversion optimization, editing, and familiarity with the platforms.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. It’s an innovative platform in the social networking space.

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

Strategy 213