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Choosing the Right Social Media Platform [Infographic]

Puzzle Marketer

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. state social media profile can sometimes do more harm than not having one at all. It also dives into the demographics of each social media account and you can determine if that matches your customer profile.

How You Can Use Twitter As a Visual Marketing Platform

SocialFish

Twitter has gone from being a fun microblogging platform to taking on a life of its own. Non profits have found incredible success there, able to connect directly to their audience thanks to the platform being so open-ended. But visual marketing is still neglected by many people who see Twitter as nothing but a tool for connecting to influencers. oh my! Visual Quotes.

Google+: The Social Platform We All Love to Hate

Spin Sucks

The post Google+: The Social Platform We All Love to Hate appeared first on Spin Sucks. Google+ Social Media facebook Google Google+ page indexed content niche communities Quality vs. Quantity relevant content SEO marketing SEO rankings seo tool Small Business Snapchat social network Twitter valuable content walmart

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. 55% of Twitter users access the platform via their mobile.

The Importance of Localized Branded Content on Social Media

Mindjumpers

And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Instagram  is a location-based platform by nature, since location has been part of the founders visions since the beginning. Users are Facebook. So why not get started?!

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Weibo – a Chinese Social Media platform

Mindjumpers

And also no Youtube, twitter, Instagram…”. “….”. I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. This Sina Weibo , micro-blogging in Chinese, is a hybrid of Twitter and Facebook, combined with other popular Chinese blogging functions. Sina Weibo.

How NOT to Build a Following on Social Media

Spin Sucks

Do you know how NOT to build a following on social media? Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more. The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. Comments Buy, Buy, Buy – this one is still the case for some although.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

million times a month , and that’s just on Twitter. This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Step one is obviously to monitor the conversations–Amplfy monitors Twitter (via Gnip), Facebook (public posts) and blogs. The Fortune Global 100 companies are mentioned 5.6

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come. Unlike most content production, social media content creation can be timely and expensive. Turn your fans into your creators.

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

According to Pew Research , 65% of adults now use social networking sites – a nearly tenfold jump in the past decade. But, the bigger question remains, which platforms should you be on and why? For most people, they ask this question because they are either: Not on social media at all and wondering where to start, OR. Periscope for me is a great example. Google yourself!

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.  Burberry fans on social media have multiple ways to view and engage with the new collection, and the campaign also features an exclusive song – ‘Indigo Home’ – from model/musician Roo Panes on iTunes.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social.         Being on Social Media is a Must. Usage among those 65 and older has more than tripled since 2010 when 11% used social media.

Build A Platform

Twist Image

would argue that an individual with a powerful platform is someone who will never be unemployed. Platforms used to be something that someone else had to bestow upon you. That was the traditional platform. But that platform wasn't your own (it still isn't). The platform was owned by the media company that published the newspaper or put the radio station on the air.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

The Best Blogging Platform and Plugins

Spin Sucks

Jeremy Whittaker , my Utah turned Germany friend, asks, “Could you give a rundown of the the best technologies for a corporate blog? I’m looking for the best platforms and plugins that make a blog rock.&#. The video has my favorite plugins and which platform you should use. WP to twitter. It’s Facebook question of the week time (clap, clap, clap!). PostRank.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.

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Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Follow her on Twitter at @pamdyer.

Prioritize Your Social Media

The Social Media Incubator

Social media for your business can be the same way. If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. CEL helps many clients determine how, or if, social media can be a player in their integrated marketing strategy. There is a social opportunity for almost every business.

15 Fantastic Books on Social Media Marketing

Pamorama

Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. 

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.

Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. Platforms that support hashtags. Twitter.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Social Audience Strategy.

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What Social Media Means For Your Business in 2014/2015

yMarketingMatters

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that  social networking is now the top Internet activity  and people spend more time here daily than any other major Internet activity, including email?

Timing Your Social Media Marketing

Pamorama

Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is midday better because users look at their Twitter stream while they’re eating lunch? Here are the slides: Social Timing Insights. Is evening best?

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. 12 Steps to Social Media Marketing Success Research and know your audience.

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.”

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Get social PR right.

Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. This can be a useful platform to engage audiences and answer questions for a virtual chat session. Guest Post by Karen Freberg. Visual Chat session.

Which Social Media Channels Should I Use For My Business?

yMarketingMatters

In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today.  I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time! Twitter. Tip #4: Don’t get frustrated.

The ROI of Social Media [#SMMW16 Takeaways]

Katie Lance

I just returned from Social Media Marketing World in San Diego and had the most amazing time! While I have SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in today’s post I want to just touch on one of them – the ROI of social media. How do you put this list on a spreadsheet?

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3 Easy DIY Social Media Content Creation Tools

Firebelly

You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. Twitter headers. Twitter posts. Pablo is an image creation product designed by Buffer, the popular social media management tool. Wide: ideal for Facebook and Twitter posts. Content Marketing Design Social Media Marketing