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Discover the Fast Lane of Social Media: TikTok Leads as Brands Shift Gears According to New Dash Hudson Report

Bill Hartzer

In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies.

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Social Media Intelligence Can Boost the Bottom Line

Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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6 Tips to Protect Your Brand From Fake Social Media Accounts

Hootsuite

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Social media does not get you out of trouble.

Airlines 232
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?

Industry 231
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How to Create a Social Media Posting Schedule (Free Template and Tools)

Hootsuite

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Conduct a social media audit.

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Industry benchmarks to inform your social media presence

Sprout Social

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition. Instagram benchmarks.

Industry 123