The Realtime Report

MARCH 24, 2016

In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. On more elastic categories (household items such as milk, cereal, and rice) the ROI can be astronomical in growth.

Retail 79

Retail Nielsen ROI Sentiment 79

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. The ROI on this influencer campaign is priceless.“.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Highlights From Episode 19. Huge follower and subscriber numbers look and feel fantastic, but what do they matter if they’re not translating into a return on investment?

Influencer 115

Influencer Marketing Nielsen Authentication 115

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. In another Nielsen study, researchers determined that live tweeting during a television show can boost the show''s ratings. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

FEBRUARY 3, 2011

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news. It Depends.

Nielsen 146

Nielsen Company Social Media Metrics 146

The Social Media Incubator

JUNE 22, 2011

Social media accounts for 25% of all time spent online - over 35 minutes per hour – Nielsen. The average Facebook user logs on 3 times each day for 19 minutes each session. – Ogilvy & BuddyMedia. 66% of social media participants note that participation with brands online has made them more loyal to those brands.

Social Media 191

Social Media Nielsen Study Activities 191

Convince & Convert

NOVEMBER 20, 2015

The outward absurdity of this move has been commented upon my many in the social media sphere, perhaps best epitomized by my friend and collaborator Mark Schaefer , who groused incredulously (on Facebook, perhaps ironically): “This is a really dumb decision on their part because sometimes a business decision cannot be made because of ROI.

Twitter 60

Twitter Nielsen API Patterns 60

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Highlights From Episode 19. Huge follower and subscriber numbers look and feel fantastic, but what do they matter if they’re not translating into a return on investment?

Influencer 60

Influencer Marketing Nielsen Authentication 60

Pixlee

OCTOBER 18, 2016

According to Inc.com , one source found that the ROI was 11x traditional digital marketing. One look at influencer marketing statistics quickly shows why brands are putting more of their budgets there: Each dollar invested in influencer marketing yields six dollars in ROI, according to Adweek. Choosing the Right Influencers.

Influencer 42

Influencer Brands Nielsen ROI 42

Mindjumpers

JULY 30, 2010

link] Jonas Klit Nielsen says: August 5, 2010 at 5:24 pm Hi Evert, In the beginning of the blog post, you can see that it is written by J-P De Clerck which is the guy writing on the blog you have mentioned in the post. it seems you wrote the article above, however the link below makes think otherwise?

Marketing 251

Marketing Nielsen Forums Groups 251

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. These include gamification, internal communications and ROI-focused analytics. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

The Social Media Incubator

SEPTEMBER 1, 2009

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

The Realtime Report

NOVEMBER 26, 2019

The key is spending it where you get the optimum ROI. Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. These include gamification, internal communications and ROI-focused analytics. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pixlee

NOVEMBER 15, 2016

According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Developing user generated content across various sites helps drive engagement and provides an even greater ROI. While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity.

Content 41

Content UGC Loyalty Nielsen 41

Kikolani

JANUARY 3, 2013

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO. A logo behind a brand or people you know? Meanwhile, only 36% of consumers trust completely ads on social networks. Related Posts.

Tools 151

Tools Digg Nielsen Klout 151

Sprout Social

AUGUST 2, 2016

In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. All these things should factor into your social media ROI strategy. Once you’re easier to discover, you’re likely to see higher social media traffic. Hashtag searches occur on Facebook, Twitter and Instagram all the time. This was hilarious!

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. And always measure ROI from your social marketing-number of engagements, referrals, leads, initiated bookings, conversions.

Hotels 85

Hotels Tourism Travel Social Media 85

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In

B2B 144

B2B Survey ROI Metrics 144

Mindjumpers

FEBRUARY 13, 2012

I talked with Jonas Klit Nielsen (CEO & Founder of Mindjumpers) about his thoughts on being invited to be a part of the jury. Similar Posts: Understanding Social Media ROI Cycle. Bees Awards will be open for entries until the 4th of April. Visit the page here. Social Media At Work: To Tweet Or Not To Tweet [Infographic].

Nielsen 167

Nielsen ROI Campaign Social Media 167

Ignite Social Media

SEPTEMBER 26, 2016

CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Tracking ROI back to a particular ad should be easier with new integrations with Visual IQ and Neustar, and the app downloads crowd will have their choice of seven new tracking partners.

Social Networking 60

Social Networking News Nielsen API 60

Rebekah Radice

NOVEMBER 24, 2017

According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. As you can see, in their case, a good social listening campaign and a fast response time were enough to win a new customer over from a competitor. You can do the same.

Hashtag 138

Hashtag Influencer Trends Industry 138

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Buzzlogix

MAY 9, 2017

Statistics from Nielsen show that 43 percent of consumers are more likely to make a purchase when they hear about it on social media. It will take some time, but with the right combination of creativity and time, you will begin to see your social media presence grow — as well as your ROI.

Startup 49

Startup Social Media Tips Marketing 49

Convince & Convert

NOVEMBER 20, 2015

Although a Nielsen study showed millennials as the demographic most likely to trust advertising, there’s a caveat: They don’t want ads— they want stories and contextual relevancy to their lives. Brands like NatureBox, Freshly, Le Tote, and Kiwi Crate typify breakout brands advertising with bloggers to drive direct conversions. The Takeaways.

Advertising 60

Advertising Data Collaboration Blogger 60

Rebekah Radice

NOVEMBER 24, 2017

According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. As you can see, in their case, a good social listening campaign and a fast response time were enough to win a new customer over from a competitor. You can do the same.

Hashtag 60

Hashtag Influencer Trends Industry 60

Convince & Convert

APRIL 6, 2010

Sharing this with my readers, very well laid out! link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI. RT @jaybaer: Social Media Monitoring Tools-How To Pick the Right One [link] [link] tlouise RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Verizon Friend Great guest post!

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 12, 2015

And Nielsen Norman Group suggests links are a promise to your readers. Your website and blog design, graphics, videos, and visual content all have a huge impact on your content’s ROI. To top that off, pages with images typically get 94% more pageviews than those without. Make it worth your time by refreshing your look.

Marketing 60

Marketing Project Publishing Survey 60

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. And while women outnumber men on almost every major social network (e.g.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. And much more. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 24, 2012

Is it really possible to measure social media ROI —and if so, how? Todd Wasserman shares advice from entrepreneurs who’ve been successful with YouTube marketing on best practices for the platform, including buying ads, finding your niche, using technology such as Hot Spots to test the effectiveness of your videos, and tracking ROI.

Social Media 190

Social Media Tips ROI Nielsen 190

Convince & Convert

APRIL 22, 2010

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. [link] A must read for marketing executives. link] Jennifer Nausin Will use this in conversation today! Thanks @jaybaer! | Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buzz Marketing for Technology

FEBRUARY 9, 2011

NMincite – This is the artist formerly known as BuzzMetrics, which is owned by Nielsen who is now in partnership with McKinsey. Rather than just producing keyword “hits&# , OpenMic generates an accurate view of “what is being said&# across any interaction channel.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 20, 2010

The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary. link] Mark Nielsen Is Twitter for Business Even Worth the Trouble? link] Tink Is Twitter for Business Even Worth the Trouble? At least in my neck of the woods.

Social CRM 145

Social CRM Twitter B2B CoTweet 145