The Realtime Report

APRIL 7, 2014

Coming to your Twitter feed: 15 new types of ads – Twitter is debuting 15 new types of ad products, including ‘app install’ ads, which have proven successful for Facebook; the ads are designed to appeal to e-commerce companies and mobile-game developers (WSJ, re/code ). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Convince & Convert

APRIL 2, 2014

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. They were then exposed to various types of content, and the measures repeated.

Nielsen 160

Nielsen Content Sample Samples 160

Waxing UnLyrical

NOVEMBER 20, 2018

Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. Dan co-founded Vizu, a digital media measurement firm that pioneered real-time brand lift measurement.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand. They include steps like visiting your website, clicking on a product, adding items to their cart or signing up for your newsletter.

Examples 103

Examples Template Templates How To 103

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. The seven-step approach to delivering success.

Report 242

Report Content Nielsen How To 242

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. If you have a high volume of content, it could also be worth segmenting benchmarks further by looking at content series/campaigns or featured products. Is there an overall issue with the pear product?

Nielsen 120

Nielsen Content Comparison CPM 120

Harp Interactive

APRIL 27, 2010

Nielsen reported that in January, U.S. FB also launched a documents product with Microsoft: Docs.com designed to share and collaborate online. Users can now add topics, products or content they like on other sites to their Facebook profiles! consumers spent a staggering seven hours a month on Facebook! more robust.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Mindjumpers

NOVEMBER 30, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Break them down to valuable insights that you can hand over to other business units in your organization – from communication to product development. Listening is finding those conversations and analyzing them.

Data 239

Data Social Media CSR Nielsen 239

Webbiquity SMM

OCTOBER 13, 2010

Nielsen BuzzMetrics. If you’re familiar with terms like product placement and slotting fees, and your brand is familiar to consumers through prime time TV advertising, you should probably evaluate this tool. Budget: We don’t need no stinkin’ budget. Share this on Technorati. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. product placement.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Using our newly launched Audience Insights product, we have identified five distinct segments that have joined the World Pride Madrid conversation: Madridians: 24 to 49 years old.

Nielsen 112

Nielsen Overview Sports Influencer 112

Ignite Social Media

JULY 15, 2021

Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience. When advertising on Snapchat, you can create custom audiences based on third-party data. So until then, take advantage of the Snap Pixel and other third-party targeting options.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

NOVEMBER 16, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The Value Propositions for social are a lot of other things like customer satisfaction, customer loyalty, product and process innovation, revenue increase, cost savings etc. The High Level Strategy.

Strategy 239

Strategy Nielsen Loyalty Cost 239

Likeable

MARCH 12, 2019

After launching in 2010, Pinterest realized that people not only wanted to save interesting Pins to build online inspiration but wanted to be able to shop and share those products too. According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users.

Brands 81

Brands Nielsen Compete Retail 81

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. And finally, the activity can increase production and consumption of brand-related earned media. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”.

Study 79

Study Advertising Nielsen Retail 79

Stay N' Alive

MAY 11, 2017

Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). follow a brand before they purchase their products/services. Amount of time spent on social media each week: 6 hours and 58 minutes ( 2016 Nielsen Social Media Report). When they follow brands: 48.6%

Social Media 50

Social Media Nielsen Marketing YouTube 50

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Are we then going to sell more products to the Swedish fans? Probably not. But hey, we have 200.000 fans on our page fan counter!

Report 274

Report Brands Facebook Nielsen 274

Convince & Convert

APRIL 19, 2016

The idea of using someone else’s celebrity and/or credibility to help boost awareness or trial of products and services has been part of the marketer’s toolkit since at least 1760 , when Robert Wedgewood of Wedgewood China began using endorsements from members of the Royal Family to boost pottery sales. Not anymore.

ROI 60

ROI Influencer Nielsen Marketing 60

Mindjumpers

FEBRUARY 2, 2011

Tuki is now Production Manager, Marlene is Community Assistant and Anders is Account & Project Assistant. Lise Haar Nielsen Account & Project Assistant. Tweet Some of our previous interns have finished their internships, and we are very pleased that they are continuing in different positions to strengthen our work.

Nielsen 231

Nielsen Project Study Engineering 231

Socialmedia.biz

FEBRUARY 23, 2019

Almost 60% of people admitted to using Instagram for discovering new products, whereas, 75% visited a brand’s website after seeing their post on the photo/video-sharing platform. started talking about their cosmetic and skincare products.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 182

Data Nielsen Buy Loyalty 182

Hootsuite

MAY 18, 2023

Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service. Short-form video is also generally cheap and easy to produce and requires minimal production effort. For brand partnerships, consider companies that have similar values to yours, or products that are complementary.

Video 112

Video HootSuite How To UGC 112

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. It’s built for existing relationships – and this could make product placement more difficult. They are also making a big impact on purchasing decisions.

Platform 271

Platform Social Media Influencer Trends 271

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. At Mindjumpers we’ve got a dedicated video production team, ready and waiting to help kick-start your video production and content marketing output. Video content is taking over.

Video 100

Video Content Nielsen Marketing 100

Bill Hartzer

JANUARY 27, 2013

Hispanic consumers are most likely to comment on or ask a question about a company’s product or service on Facebook, followed by Twitter and YouTube. NM Incite is a leading social media consumer insights provider and joint venture between Nielsen and McKinsey.

Study 122

Study Social Media Nielsen Issues 122

Mindjumpers

NOVEMBER 16, 2012

Engage on a personal level and demonstrate understanding; don’t try to show off and brag about your perfect products/services. In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing.

Report 216

Report Content Marketing Nielsen 216

Sprout Social

JUNE 14, 2022

Promotional SMS marketing campaigns are designed to generate interest in a product or service. Announce new product releases. Another smart use of SMS advertising is to announce new product releases. Inform customers when products are back in stock. Here are two of the most effective forms: Promotional campaigns.

SMS 107

SMS Strategy Marketing How To 107

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

Research 107

Research Nielsen Sentiment Facebook 107

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Lee Library Multimedia Production Crew – and it’s a brilliant – well produces and perfectly executed spoof. Using Wordpress Like a Pro » Old Spice Spoof nails it! Now back to the blog!

Study 220

Study Film Nielsen Disqus 220

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. From the value of your products to the quality of customer service, people are likely already talking about your brand online. Some 53% of consumers like or follow a brand page on social media to learn about new products and services.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Social Media Strategies Summit

SEPTEMBER 23, 2022

In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” But regardless of your views on dairy products, it’s a great way to demonstrate the wealth of good, wholesome entertainment on campus. million views at the time of writing, it was a genuine viral hit.

Education 162

Education Examples Content Nielsen 162

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Idaconcpts

DECEMBER 3, 2012

Now I’m almost daily forced to wrestle with the spell check, all because some hotshots over at Apple Computer thought that it was chick to put the small letter I in front of every new product. Use it for jotting down a text reminder or for noting the details of that transcendent product innovation.

Nielsen 144

Nielsen Smart Phone Reddit Class 144

Sprout Social

AUGUST 25, 2022

Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. By using a management platform like Sprout, your social and customer care teams can save time and increase productivity.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. Without being transparent in how you do business, you won’t be able to be honest about your demands and deliveries, and thus push each others boundaries, which is absolutely key to building a strong and productive relationship.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Shop locally and prefer hand-made and authenticity to mass production. Think about educating consumers on both the product and the need that it solves rather than simply telling us it’s better, better, better.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145