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The More, the Merrier: Audiences Are Increasingly Embracing Multiple Social Networks

agora pulse

Some brands still believe the common misperception that social media is a zero-sum game regarding platforms: If audiences are embracing one platform, then it must mean that they are rejecting another. . That misconception comes in part from how social is covered. hours each day with digital media, compared with 3.5 Pin This Post.

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We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Boomers flock to social networks.

Facebook 337
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

While it wasn’t fancy, we used that tool a fair amount to show brands that their customers and prospects were increasingly migrating to the social web. Social Technographics Today . As near as I can tell, Forrester now publishes what they call the Consumer Technographics Benchmark Survey , which covers far more than social media.

Survey 148
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

After creating a brand ambassador program with the help of Sprout’s Advocacy platform, the organization reached 16 million people on social media in the first month. In 2022, content shared through our Advocacy platform earned more impressions than all our social networks combined. We had similar results at Sprout.

Buy 92
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The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Marketing 159
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April Social Media Trends

Ignite Social Media

With 130 million Instagram users ‘tapping’ on shoppable posts, this presents as a big business opportunity for the social network and brands who plan to adopt this new form of shopping. Interested in learning more about the happening’s on social media? LinkedIn Gets Emotional.

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