Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. And it’s still the place to go for breaking news. So, there’s hope.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. What do these trends mean for the future of news gathering and information delivery? Nor will they still be large monoliths attempting to maintain news bureaus worldwide. Examples range from Google News and Yahoo!

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

SEPTEMBER 9, 2013

” What’s happening today, however, is that many b2b vendors, news publishers and other commercial website owners are doing the same things in the same way and actually getting different (worse) results—because the environment has changed. Use news releases for exposure, not backlinks. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

DECEMBER 6, 2010

Both are critical tools for dealing with bad news or crisis situations. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Social media and PR would seem to be natural allies. Since many (most?)

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. One method is to periodically publish news releases with high-level details of recent customer wins.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JANUARY 19, 2016

Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JUNE 7, 2018

You can use paid ads that appear in the LinkedIn news feed or send personalized messages to relevant professionals with the help of the Sponsored Inmail feature. Connect with Twitter. Connect with Grin on Facebook or Twitter. LinkedIn ads are a great way to promote your business and target the right audience.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# How Is PR Changing? by Journalistics.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

SEPTEMBER 16, 2013

” Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

DECEMBER 26, 2012

A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.”

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

NOVEMBER 17, 2015

A weekly industry news roundup I introduced on their blog helped double visits to the “news” category on the company blog in less than a year. So—if your business could use help in these areas, or you know of someone who could, let’s connect on Twitter , LinkedIn , or email (tomATtompick.com).

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

JANUARY 12, 2011

How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Effectively connect with bloggers and other key online influencers in your industry? Go ahead, works for anything.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

MARCH 18, 2011

but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. Bad news can go viral too. What are the qualifications for such a role?

Social Media 190

Social Media Retail Authentication Course 190

Webbiquity SMM

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). In the Kiwi-based trial run, the costs of a highlight range from 40 cents to $2 (New Zealand dollars). Guest post by Christopher Wallace.

Tumblr 142

Tumblr Facebook Apparel Feed 142

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. link on Twitter.

Trends 187

Trends Social Media Marketing Technorati 187

Webbiquity SMM

MARCH 6, 2013

Facebook and Twitter are the two most popular social media sites available today and they are leading the game of social PR trouble. Stick with basic guidelines for Facebook and Twitter. Preemptively strike with great news every once in a while to build up your name. Businesses have to be quick on their feet.

Social Media 188

Social Media Small Business Guidelines Forums 188

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. Finally, use online press release distribution sites to spread your news far and wide. First, make sure the press release itself it well-optimized (e.g.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Some of the best ways to use IFTTT for social media marketing/scheduling: Post your latest blog posts directly to Twitter, Facebook, and other major social networks.

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

JULY 23, 2013

News and media coverage. Links from industry news sources are among the most valuable for building authority. Announce a new product, get your executives or other subject matter experts quoted, help out a local charity, speak at an industry event—all are great sources of potential media coverage and links. Social media.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

OCTOBER 11, 2011

The internal search functions of social networks LinkedIn and Twitter also have higher volume than most second-tier search engines. . • Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

FEBRUARY 23, 2016

93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. 7 Twitter Stats and Facts. 36% of Twitter users visit the site daily. ( Twitter has 302 million active users per month. Every minute, Twitter users post more than 347,000 tweets. Every minute, Twitter users post more than 347,000 tweets.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. 77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Company 149

Company Twitter Software System 149

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Twitter, 255 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. For example, on Twitter : Photos average 35% more Retweets.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

AUGUST 2, 2018

The good news is that most companies won’t miss social media if they choose to go another route. Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? And if they do, it’ll mostly be for all the wrong reasons. Put yourself in your customers’ shoes.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

FEBRUARY 10, 2013

And since bad news travels fast on the Internet, eliminating as much of it as possible is essential, whether the target is an individual or a business. YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Or people will post a malicious review because of a misperceived slight.

Reputation 182

Reputation Authentication Privacy Microsoft 182

Webbiquity SMM

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). In the Kiwi-based trial run, the costs of a highlight range from 40 cents to $2 (New Zealand dollars). Guest post by Christopher Wallace.

Tumblr 100

Tumblr Facebook Apparel MySpace 100

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Google Review Count: 436. ” — ViralBlog.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. One method is to periodically publish news releases with high-level details of recent customer wins.

B2B 101

B2B Case Study Telecommunications Banking 101