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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment. View this post on Instagram. ????Research Sustainability is here to stay.

Retail 104
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Keep an eye on their online presence Conduct keyword research to see what keywords your competitors use and rank highly for, and find new opportunities for your content. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., how the public feels about their brand).

Analysis 106
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 105
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How to develop a social marketing strategy for your business’ reopening

Sprout Social

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. According to the latest Sprout Social Index, 47% of consumers follow brands on social media to stay up to date on company news. In other words, customers are reaching out to brands on social more as they adjust to new shopping experiences.

Strategy 134
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

TikTok: TikTok launched its Brand Safety Center to provide marketers with up-to-date news and recommendations on brand suitability within the network. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

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The right place at the right time: How to jump on a newsjacking content opportunity

Sprout Social

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. While we don’t newsjack often at Sprout, we successfully jumped on a trend involving a company you may have seen in the news recently: GameStop.

Content 130
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Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If your company or its marketing activities are impacted by daily news and world events, Meltwater might be the solution you need. In addition, some social media platforms (Reddit for example) get indexed in Google News.

Tools 116