Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. A majority of tweets to a brand go unanswered! –

Lithium 100

Lithium Storify Marketing Upcoming 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Other companies are also creating new ways to leverage this supercharged special character. As you can see hashtags have come a long way since Jack Dorsey launched Twitter six years ago. Predictions, anyone?

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JANUARY 26, 2010

If you look at the share of mobile search that the Google app has it is minuscule compared to their share of the browser based search market. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. And we tend not to stray from that behavior now. Tweet This! Share this on Facebook.

B2B 205

B2B Google Marketing Mobile 205

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Forge meaningful social relationships. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

MAY 15, 2013

And mobile, which can seem like an entirely different universe, looms ever larger. The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. If the $42.3

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

SEPTEMBER 27, 2011

As brands adapt to keep pace with the changes brought on by today’s demand economy, the budgets and line items need to demonstrate the same agility in order to stay in sync with consumer trends in our growing social and mobile world. When everyone’s way isn’t working for you, find your own path.

Marketing 225

Marketing Loyalty Statistics ROI 225

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social. In fact if Google’s mission is to “index the worlds information” perhaps Facebook’s mission is to “Socialize the worlds information!” (but but I digress …).

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

OCTOBER 13, 2008

In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. Roughly 51 percent of respondents ranked mobile as the most important, followed by Digital Signage with nearly 32 percent. Digital signage is officially "the next big thing" for a lot of marketers.

Avatar 113

Avatar Sports Hotels Embedding 113

Buzz Marketing for Technology

NOVEMBER 24, 2010

150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) Tags: Content Marketing Facebook Inbound Marketing Social Media Social Networking Twitter. Now I am not sure it can continue at that pace but I am not 100% sure.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. Are you planning the same for your mobile site?

Mobile 197

Mobile Cost Retail comScore 197

Buzz Marketing for Technology

OCTOBER 6, 2010

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features.

Facebook 260

Facebook Applications Yahoo Social Networking 260

Buzz Marketing for Technology

NOVEMBER 7, 2012

For example, they can offer experiences more suited to customer needs and wants, they can cross-sell and upsell in-store, online, on mobile, on tablets, even in social, and they can drive more sales than ever before (which they figured out via constant, but relatively straightforward, changes to these sites).

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

JULY 31, 2008

Considering these goals and considering things like using Google History + search of history, tagging instead of hierarchical folders, social tagging, desktop search, mobile devices and mobile look-up - it’s easy to see that there are a host of new possible methods to apply to this part of knowledge work.

Skills 140

Skills Mobile Survey Team 140

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend money on developing new efforts for them. Preconceived Notions.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

JUNE 23, 2008

In addition, all rooms can be accessed on a mobile device via FFtoGo. They offer bookmarklets and other tools for easy flagging, a personalized RSS feed as well as mobile versions that strip down the articles down to just text for low-bandwidth reading on the go. Btw, it was great meeting you ip at the social media immersion.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

JULY 24, 2008

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Eventful 176

Eventful Policies Collaboration Wikipedia 176

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Mobile Messaging 2.0. Mobile Phones. Social Computing. Social Media. Social Media Summit. Social Networking.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

OCTOBER 14, 2008

social software. cartoon heart on learning to listen: how pr can join the social media conversation. Robin Hamman has over ten years experience devising, implementing and managing social media projects, particularly within the Broadcasting and Media sector. blogging techniques. citizen journalism.

Types 113

Types Conversation Badge Journal 113

Buzz Marketing for Technology

JULY 15, 2008

Personal Branding con i social media di Luigi Centenaro. Si tratta di “Personal Branding con i social media&# di Luigi. Google e Media sociali. leggermente più complesso riuscire a tirare fuori dai Social network e dalla blogosfera le risposte che vorrei. mobile: +39.3474689077. appena fatto).

Google 100

Google Web 2.0 Virtual World Forums 100

Buzz Marketing for Technology

JUNE 17, 2015

The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel. Then there’s content distribution… putting the investment into marketing the content you have invested in.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

NOVEMBER 1, 2013

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media.

Conversation 255

Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

JANUARY 16, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Mobile and tablet revenues will continue to increase. Responsive Design as the Rule - A site that’s designed for optimal viewing no matter which mobile or tablet device is being used is the new norm.

Loyalty 275

Loyalty B2B Retail Mobile 275

Buzz Marketing for Technology

FEBRUARY 12, 2014

Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site. Moreover, 20 percent of mobile users use it as their primary device. Moreover, 20 percent of mobile users use it as their primary device. touch, swipe).

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

JUNE 27, 2008

Recent Media Appearances. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Certainly the new array of social media and Web 2.0

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JULY 28, 2008

. - Unisfair Upgrades Its Virtual Events and Environments for Businesses - Restoring the Meaning of Virtual Collaboration - Recording of Friday’s webinar on the future of work - The Design of Knowledge Work … The Industrial Era vs. The Networked Age - From Secretaries to Virtual Assistants to … Social Media Assistants?

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

JANUARY 15, 2014

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. Now there is a great deal more available in terms of competitive products from other search engines like Bing.

Mobile 243

Mobile Advertising Adwords Data 243

Buzz Marketing for Technology

OCTOBER 10, 2013

Initiatives like offers, promotions, calls to action, special prices—whether on your website, mobile site or app—can all be preselected or promoted based on each visitor’s unique profile. If not, you could be missing a golden opportunity to improve hotel, call center, direct mail, social and mobile experiences.

Data 219

Data Loyalty Mobile Hotels 219

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day.

Radian6 215

Radian6 Data Analytics Applications 215

Buzz Marketing for Technology

JUNE 27, 2008

social networking. social media. mobile web. social news. Posted by: JC Cameron | June 10, 2008 11:19 AM. RECENT JOBS. POPULAR TAGS. semantic web. data portability. friendfeed. lifestreaming. enterprise. advertising. opensocial. web office.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

JUNE 27, 2008

social networking. social media. mobile web. social news. . - thats awesome, most physically meaningful definition Ive heard for what the next big thing on the web will look like. Posted by: KP | May 27, 2008 1:55 PM. RECENT JOBS. POPULAR TAGS. semantic web. data portability. friendfeed. lifestreaming. enterprise.

LinkedIn 109

LinkedIn Google Directory API 109

Buzz Marketing for Technology

JUNE 27, 2008

ZapTXT is a keyword filter (of the in variety) that returns results via email, instant messenger, or mobile phone. Why Filtering is the Next Step for Social Media. social networking. social media. mobile web. social news. not via an RSS reader). The Ultimate Yahoo! Pipes Creations List.

RSS 270

RSS Feed Feedly FeedBurner 270

Buzz Marketing for Technology

JULY 9, 2008

MANY-TO-MANY: social software. REBUILDING MEDIA: the economics of media. STRANGE ATTRACTOR: social media. His current work encompasses blending appropriate technology, organizational practices, and workplace environments to support mobile and distributed teams. GOYAMI: search engine marketing.

List 133

List Skills Consultant System 133