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What social media tasks to automate and what to personalize

Sprout Social

Engagement Using sentiment detection so customer care teams can identify high-priority messages. Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging. Automating targeted communications into newsletters for specific audiences within the organization.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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Communication Challenges for your PR Team in 2023: World Communication Week

Proactive Report

In a world where every mobile phone has a camera that can immediately stream live to the Internet or at the very least capture on video or high-resolution pictures, you need to be aware of the consequences of poor communication. Use a social media listening tool to keep your finger on the pulse of employee and customer sentiment.

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Media Monitoring 101: What It Is And How It Works[Tools Included]?

Keyhole.co

Sentiment The tone or feeling expressed in the media mentions about your brand is what typically refers to sentiment analysis. For example, the sentiment is positive if someone writes a positive review about your product. If someone complains about your customer service, the sentiment is negative.

Tools 52
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When AI is everywhere, invest where it counts

Sprout Social

A new era in AI innovation We’re in the middle of an AI step change that will advance software more dramatically than past shifts, like the introduction of graphical user interfaces (such as Windows and Mac) or the move from desktop to mobile computing. Machine learning quietly showed up in mainstream software over the last decade.

Software 113
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Twitter Analytics Guide 2023: How To Analyze & Use Your Twitter Data

Keyhole.co

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Finally, the Conversion Tracking dashboard allows you to track website and mobile app events based on a tag you’d install on your website or app.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. It doesn’t need to be a two-way interaction.