Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. They still don’t.

Influencer 199

Influencer Campaign Report CPM 199

Convince & Convert

APRIL 2, 2014

» Social Media Research' presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. Read the whole entry. »

Sample 158

Sample Samples Content Research 158

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Who are these people? How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Convince & Convert

AUGUST 28, 2015

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. A Blog’s Post’s Lifespan.

Study 60

Study Metrics Sample Samples 60

Convince & Convert

SEPTEMBER 2, 2014

With over 55% of the US market share, YouTube is the largest online video platform in the country. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. In fact, a study of the Interbrand.

YouTube 166

YouTube Conversation Sample Samples 166

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

The Realtime Report

JULY 26, 2020

Experts project that the global market for industrial hemp will reach a massive $41.78 There are samples of industrial hemp fabric that date as far back as 8,000 B.C. Studies have also shown these acids to be effective in improving skin conditions like eczema, acne, and dermatitis. billion in 2027, up from $3.43 billion in 2018.

Industry 189

Industry Automotive Energy Applications 189

Convince & Convert

MAY 2, 2012

Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. You can’t always see it and many don’t talk about it, but hunger is a daily, global struggle.

Case Study 121

Case Study Social Media Study Banking 121

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Bill Hartzer

OCTOBER 13, 2010

The results of a study was released today that shows that user-generated videos are just as effective for sales as professionally-produced videos. a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. Tags: Social Video Marketing.

Study 95

Study Review comScore Video 95

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. A possible downside is difficulty integrating with other marketing activities. The normal response is, HELP! Pre-launch SMM Activities. Chemistry is key.

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products. For many brands, organic reach is declining.

Advertising 145

Advertising Campaign Social Media How To 145

Dave Fleet

MAY 25, 2011

Compete is based on a sample of 2 million, US based panelists. We have a small sample warning on your website, which means we have limited data on your domain. based research numbers that help you understand your size and trends against your competition. Think of compete numbers as an orange – a U.S.

Compete 277

Compete Quantcast Sample Samples 277

Writtent Blog

SEPTEMBER 11, 2014

Major brands constantly make the news for social media posts and content marketing gone horribly awry. While 71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish. Writing Samples. Research Skills. A Social Following. A Thick Skin.

Tips 104

Tips Sample Samples Construction 104

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. So, how do you tap into that market with your brand? Members driving the marketing and sales efforts. Even with paid marketing, there’s no fast-track to community. The times have changed.

Communities 52

Communities UGC Marketing Newsletter 52

Convince & Convert

OCTOBER 10, 2011

They sample the product first, and decide they want consistent consumption. They are wrong, and a new research project I just finished proves it. Our research also included content from toy e-tailer ebeanstalk.com and blog network linkorbit.com. And approximately 35% of you came from a search engine. Newsstand sales.

Content 125

Content Sample Samples SEO 125

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry.

Sample 60

Sample Samples Survey Study 60

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. This could help you market your business, but it’s even helpful earlier in the product development phase. Research specific locations. Build a case study.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Likeable

JULY 29, 2020

If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around. A/B testing, also known as split testing, is much like the experiments we did in science class—except here, we’re testing the effectiveness of marketing materials. This goes for traditional marketing and social media alike.

Social Media 107

Social Media Class Sample Samples 107

Convince & Convert

FEBRUARY 22, 2011

The bigger gauntlet for marketers on Facebook is sociological. New research from ExactTarget and CoTweet (clients) called “The Social Break-up&# studied why consumers turn their backs on social and email connections with brands. see previous posts about this research and customer burnout here). Special offers?

CoTweet 166

CoTweet CoTweet Facebook Real Estate 166

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Writtent Blog

APRIL 10, 2014

If that isn’t your motto as a content marketer, it should be. Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come: 1. Whatever you’re most scared of is probably what your content marketing strategy needs. Image source. No more mediocrity. Image source.

Strategy 95

Strategy Content Marketing Press Release 95

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. As companies emerge from 1 of the steepest economic downturns in history, they understand the significant reach and importance of using social networking to market and rebuild their organizations.

Survey 103

Survey Company Social Media Sample 103

Twist Image

JUNE 24, 2013

The intensive study, camaraderie with peers, access to professors and time spent collaborating on both what you''re learning and how you''re learning, is a unique moment in most people''s lives. Following are some of the richest and deepest places to grab a master''s level education in marketing. Marketing Charts. and cheaper.

MySpace 110

MySpace Marketing Digg Education 110

Writtent Blog

APRIL 9, 2013

Outsourcing content is a bit of a secret among marketers. However, recent studies from Content Marketing Institute indicate that all the cool enterprising kids are doing it. 44% of marketers are currently using some content marketing created by a third party, and 65% of large companies are utilizing outside resources.

Content 106

Content Sample Samples Resources 106

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. It’s fundamental direct marketing. When/where is that?

Brands 114

Brands Twitter Facebook Research 114

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Studies show that young consumers are shopping online more than ever before. Shoppers Go Online. Offer More Coupons.

Retail 52

Retail Trends UGC Mobile 52

Convince & Convert

DECEMBER 27, 2011

One of several posts I based on the outstanding research from my clients and friends at ExactTarget on how we REALLY use social media. The bigger gauntlet for marketers on Facebook is sociological. see previous posts about this research and customer burnout here). This is #4. – Jay). A Downright Scary WTF? Special offers?

Facebook 132

Facebook Real Estate CoTweet CoTweet 132

Writtent Blog

NOVEMBER 10, 2014

Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Content marketing is now a $118 billion industry , and it’s growing each year. Market research and content targeting. Application of new research and best practices. Image source.

Construction 109

Construction Case Study Sample Samples 109

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81

GPS Retail Apple Marketing 81

Diva Marketing Blog

MARCH 14, 2010

Pre show Kelley & I were talking and we agreed the emphasis should be Marketing With not Marketing To Women. gives us an amazing opportunity to create a collaborative environment where marketers and customers can together create the brand experience. Savvy marketers are trying to build emotional connections by: 1.

Sample 85

Sample Samples Marketing Social Networking 85

Twist Image

JANUARY 9, 2013

It is the battlecry by which us marketers hope to shake and wake brands up to the realities of our new world. According to a MediaPost news item published today titled, Study: Consumers Don't Fully Understand Social Media, Search , consumers may not be as great at this stuff as you might think. You may have heard this line before.

Tumblr 106

Tumblr Sample Samples Mobile 106

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Another Sprout study found that 53% of people feel more connected to brands that share their values. Make sure you have a sampling of different levels throughout the organization (i.e., 3 examples of brand values.

Brands 130

Brands How To Authentication Exercises 130

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Why is social media data collection so important?

Data 94

Data Social Media HootSuite Template 94