Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Convince & Convert

MARCH 24, 2016

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. How our own political voting process is the biggest content marketing project in America.

Research 60

Research Marketing Compete Cost 60

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 130

Template Templates Marketing Sample 130

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 107

Template Templates Social Media RFP 107

Jon Loomer

APRIL 18, 2022

The researchers conducted a couple of studies to come to the conclusion that this was happening. In the first study, the researchers created 14 new Facebook user accounts. Researchers controlled the demographics and behavior of each account. The researchers could see these interests within each account’s Ad Preferences.

Study 201

Study Facebook Advertising Research 201

Buffer Social

MARCH 15, 2023

Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands. Is it the most efficient way to market?

Sample 71

Sample Samples Marketing Education 71

Buffer Social

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. But, instead of diving straight into product development, we started with customer research.

Products 83

Products Sample Samples Marketing 83

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Who are these people? How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Convince & Convert

APRIL 2, 2014

The other conclusion is this: the variance in the lift differentials by category is a clear indicator that there is no one-size-fits-all content marketing approach , no received wisdom that can be applied to every brand, and no universal best practices. Social Media Research z(Deprecated) Social Media Research'

Nielsen 160

Nielsen Content Sample Samples 160

Ignite Social Media

JANUARY 24, 2020

While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands. To help gain better insight on whether users are still following brands on Facebook, we turned to our research tool, GlobalWebIndex.

Brands 181

Brands Sample Samples Facebook 181

Webbiquity SMM

MAY 10, 2016

According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. 5) Edgerank Checker.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

JUNE 21, 2016

Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “GPlusData is a comprehensive resource for Google Plus trends and statistics.” — BuzzBlogger. 3: The Nine Best Facebook Marketing Tools. #4:

Google 104

Google Tools Sample Samples 104

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 91

Analysis Report Examples Tools 91

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The graph below shows the sharing mix across all companies in our sample.

Curation 166

Curation Research Sample Samples 166

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 141

Examples Campaign Tips UGC 141

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Kikolani

DECEMBER 6, 2011

What Do Successful Real Estate Agents Have in Common – Interesting insight into the usage of technology, social media, and marketing & advertising strategies between the highest and lowest earning real estate professionals. Writing Around the Web – Twitter Tools, Measuring Blog Growth, and Affiliate Marketing Organization.

Analytics 118

Analytics Research Real Estate Google 118

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. More often than not, clients didn’t buy it. They still don’t.

Influencer 199

Influencer Campaign Report CPM 199

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Create your next marketing campaign around hydration.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Convince & Convert

SEPTEMBER 2, 2014

With over 55% of the US market share, YouTube is the largest online video platform in the country. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. Very few, is my bet.

YouTube 166

YouTube Conversation Sample Samples 166

Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. Pretty radical, eh? Tools like Radian6, Netbase, etc.,

Radian6 177

Radian6 Marketing Sentiment Sample 177

Ignite Social Media

MAY 14, 2020

Develop FAQs with sample messaging in anticipation to questions you will likely get Be proactive with this messaging through your social content. (store hours, phone numbers to call, precautions being taken) Pin a social post to the top of your page that directs users to this page. Anticipate Questions & Concerns.

Social Media 132

Social Media FAQ Guidelines Sample 132

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Sample this. Enter AI analytics.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Convince & Convert

APRIL 2, 2014

» Social Media Research' Read the whole entry. »

Sample 158

Sample Samples Content Research 158

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Influencer 195

Influencer Products Marketing How To 195

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Kikolani

NOVEMBER 10, 2016

Our sample domain contains a lot of errors and more than 25% are critical. In our sample case, most of the shortcomings are connected with titles that are too long. To find all the good stuff and original ideas of your competitors on any topic we will reserve to the keyword research. Keyword research? Bear with me, ok.

How To 155

How To Sample Samples SEO 155

Small Business Mavericks

AUGUST 14, 2014

Emotions trigger response far more than logic does, especially in marketing. Demian Farnworth walks you through a sample session for using empathy maps to figure out what your customers are thinking, feeling, seeing, and doing. This kind of research/brainstorming session will help you develop them, don’t you think?

How To 93

How To Marketing Sample Samples 93

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing.

B2B 118

B2B Eventful Marketing Conference 118

Buffer Social

JUNE 9, 2023

How we assessed experience Here are the four application questions we had to assess experience level: Please select all areas you have marketing experience with: (You are not required to have skills in each of these areas, this is just an assessment.) Y/N) If yes, what did you use Buffer for? Why was Buffer the tool you selected?

Applications 69

Applications Content Sample Samples 69

The Realtime Report

FEBRUARY 3, 2021

Research and Development is Highly Dependent on Statistics. One element of a business that is highly dependent on the use of statistics is research and development. Keep in mind that research and development doesn’t just refer to product development, but also market research. Statistics Shed Light on Sales.

Statistics 91

Statistics Survey Upcoming Trends 91

The Realtime Report

AUGUST 8, 2020

You’re going to want to include in-depth information on your target market, research on your geographical location, a food safety plan, staff planning, operational information such as opening times and days as well as a sample menu. Your business plan will be the foundation of your operations for the restaurant.

Sample 91

Sample Samples Training Research 91

agora pulse

OCTOBER 24, 2018

Reasons of Vapor Marketing and Business Promotion on Social Media Sites. Social media marketing sites have million subscribers who post likes to increase the SERP rates of your website. Now, how to start marketing on any social media sites? Ultimately, you have to inhale the aroma which has no lethal component.

Social Media 60

Social Media Marketing Sample Samples 60

Kikolani

DECEMBER 20, 2016

If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. This is the ultimate SEO tool to help your digital marketing campaign.

Campaign 61

Campaign Tools HootSuite Marketing 61

Oktopost

OCTOBER 23, 2021

Qualified leads have done independent market and product research , completed your company’s nurturing sequence, and are ready to buy. . SDRs build a comprehensive awareness of the industry and sales process to initiate engaging conversations, armed with well-researched information about potential prospects.

B2B 117

B2B How To Skills Sample 117