Convince & Convert

FEBRUARY 27, 2014

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. In the case of The CMO Survey, and for social media expenditures in.

Research 159

Research Sample Samples Analytics 159

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

Advertising 144

Advertising Campaign Social Media How To 144

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. Advantages of social media listening. Create a brand analysis.

Social Media 101

Social Media Sentiment Marketing Analysis 101

agora pulse

JULY 23, 2020

Looking for a social media manager or wanting to become one? These skills for social media managers are practically requirements! Social media managers can be an enormous asset to all businesses, brands, and organizations. But they need one for the overwhelming amount of good a social media manager can do.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Ignite Social Media

JANUARY 24, 2020

While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands. To help gain better insight on whether users are still following brands on Facebook, we turned to our research tool, GlobalWebIndex. Source: GlobalWebIndex.

Brands 181

Brands Sample Samples Facebook 181

Writtent Blog

MAY 13, 2024

You can use this prompt to come up with ideas for social media, emails, blog posts, and more. Some of their interests include how to increase traffic, link building, keyword research, content writing, etc. As a writer, research is important but often time-consuming. That’s what this next prompt will help you to do.

Marketing 40

Marketing Statistics Research Energy 40

Jon Loomer

APRIL 18, 2022

The researchers conducted a couple of studies to come to the conclusion that this was happening. In the first study, the researchers created 14 new Facebook user accounts. Researchers controlled the demographics and behavior of each account. The researchers could see these interests within each account’s Ad Preferences.

Study 202

Study Facebook Advertising Research 202

Sprout Social

FEBRUARY 17, 2022

Social media. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient.

Template 128

Template Templates Marketing Sample 128

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.

Review 152

Review Social Media Marketing Handbook 152

Likeable

JULY 29, 2020

If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around. Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . This goes for traditional marketing and social media alike.

Social Media 107

Social Media Class Sample Samples 107

agora pulse

OCTOBER 24, 2018

Social media site becomes a portable business promotion infrastructure. This online channel for social communication is handy to them to explain their goals and vision. Learn how to utilize this superb social media network to expand the sale of e-vapors. Social media is now a Mecca to teens.

Social Media 60

Social Media Marketing Sample Samples 60

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 96

Data Social Media HootSuite Template 96

Convince & Convert

APRIL 2, 2014

The other conclusion is this: the variance in the lift differentials by category is a clear indicator that there is no one-size-fits-all content marketing approach , no received wisdom that can be applied to every brand, and no universal best practices. Social Media Research z(Deprecated) Social Media Research'

Nielsen 162

Nielsen Content Sample Samples 162

Buffer Social

MARCH 15, 2023

Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands. Is it the most efficient way to market?

Sample 71

Sample Samples Marketing Education 71

Webbiquity SMM

MAY 10, 2016

According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

JUNE 21, 2016

Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Pricing: $3 per month per connected social media account, plus $6 per month for each additional team member. 3: The Nine Best Facebook Marketing Tools. #4:

Google 104

Google Tools Sample Samples 104

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Who are these people? How do they feel about the topic/brand?

Analysis 89

Analysis Research Metadata Patterns 89

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Analyzing 150,000 Social Media Posts. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider.

Curation 166

Curation Research Sample Samples 166

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Examples 140

Examples Campaign Tips UGC 140

agora pulse

SEPTEMBER 5, 2017

It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. . Why do you need a social media agency?

Social Media 126

Social Media How To Social Media Management Case Study 126

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 89

Analysis Report Examples Tools 89

Mindjumpers

OCTOBER 11, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Calling all newbie PR’s – there really is no reason why social media skills are not integrated into your day job. Similar Posts: What To Include In a Social Media Policy.

Skills 215

Skills Social Media Blogger Embedding 215

Ignite Social Media

SEPTEMBER 22, 2017

It can be a struggle to know what’s the best of the best, which is why tech influencers are great sources to use when researching what to buy next. These were just a sampling of the great tech influencers out there, did we miss any you follow? That’s just a few items since computers and gadgets haven’t even been mentioned.

Influencer 84

Influencer Social Media iPhone YouTube 84

Small Business Mavericks

OCTOBER 23, 2013

A set of holiday shopping statistics shared by Constant Contact illustrates the growing importance of social media for retailers, especially during the holiday shopping season. But, like always, many consumers still research products online and buy in brick and mortar stores. Many people now shop on Thanksgiving Day.

Social Media 101

Social Media Statistics Sample Samples 101

Convince & Convert

SEPTEMBER 2, 2014

With over 55% of the US market share, YouTube is the largest online video platform in the country. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. Very few, is my bet.

YouTube 166

YouTube Conversation Sample Samples 166

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 109

Analytics Sentiment Analysis Patterns 109

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media.

Influencer 199

Influencer Campaign Report CPM 199

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. What is SWOT in marketing, though? “Oh great, another new marketing acronym.”

Analysis 86

Analysis Social Media ROI How To 86

Kikolani

DECEMBER 6, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Guide To Keyword Research – Part I: Keyword Discovery – Various methods and tools for keyword research plus how to organize your information. Social Media.

Analytics 118

Analytics Research Real Estate Google 118

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Not to worry.

Influencer 96

Influencer Social Media Nielsen Collaboration 96

Convince & Convert

APRIL 2, 2014

» Social Media Research' Read the whole entry. »

Sample 160

Sample Samples Content Research 160

Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. Pretty radical, eh? Tools like Radian6, Netbase, etc.,

Radian6 177

Radian6 Marketing Sentiment Sample 177