Jeff Esposito

APRIL 27, 2012

AshleyMadison.com Puts $1 Million Bounty On Tim Tebow’s Virginity – I love audacious marketing and public relations ploys. Hasbro tricks fan-blogger into revealing his address so they can send him legal threats over widely available leaked product – there are shenanigans and then there are low-down rotten tricks.

Blogger 36

Blogger Twitter Influencer Review 36

Jeff Esposito

NOVEMBER 2, 2012

There’s Nothing Savvy About Marketing or Newsjacking Disasters – this is a good post from Danny Brown showcasing the really seedy side of marketing with folks trying to take advantage of Hurricane Sandy. While I admit that I like to rail on Google for Plus, I must admit that I love the company and the products they put out.

Google 40

Google Transportation Influencer Study 40

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JUNE 29, 2011

Generating new product ideas. Increasing awareness of product issues or improvements. Identifying customer issues with product/services. Reducing push marketing spend. Increasing brand awareness. Increasing customer loyalty. Increasing purchase rate. Saving money. Reducing customer service time. Reducing customer churn.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

APRIL 4, 2011

Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions. I would also argue that the needs of a CRM department are much different than those of a marketing department or PR team/firm. Change is coming and there is nothing we can do to stop it.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. 6 Comments - Leave a comment!

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

MAY 31, 2011

Some common areas include: marketing, product management, PR, user experience and quality assurance. Then think of things that each area should do, for example; is your product team looking to expand its audience? What functional units can use social technologies to improve their communications with customers?

Team 43

Team Social Media Metrics Training 43

Jeff Esposito

JUNE 10, 2011

You have to love productive weeks, where everything just seems to flow. Social media’s slice of the marketing pie – This post takes a look at a number of results on marketing spend on social media – definitely worth peeping out. How was your week?

Delicious 41

Delicious Campaign Influencer Social Media 41

Jeff Esposito

OCTOBER 18, 2010

In the marketing and communications world, we tend to use labels to describe people, places and things. Savvy marketers know how to use labels in the art of persuasion, calling your innermost thoughts and emotions to get you to act (or not). So my challenge to you, marketing folks, is to rewrite your rules.

Sports 37

Sports Industry Brands Company 37

Jeff Esposito

APRIL 5, 2013

Flashback to When The Flintstones Shilled Cigarettes – this article showcases some of the products that used to be hawked by Fred, Barney and company. 6 Facebook enhancements you may have missed since Jan. 1 – do you manage a Facebook page for your company?

Eventful 30

Eventful Company Social Media Features 30

Jeff Esposito

OCTOBER 28, 2011

Not only are they doing an innovative product launch, but are also paving the way for traditional in-store commodity companies to be able to provide a hard value for social media marketing. Hats off to them and hopefully this good thing is something that they won’t have to wait too long to see results on.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

JUNE 20, 2011

For example, if the product team wanted to crowdsource improvements for six products in a given quarter, but is stuck looking at20 variations of an improvement to one product, the leader’s job is to help the team refocus on the larger task and prioritize work and time to reach their goals. need to stop.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

AUGUST 27, 2010

Despite being in meetings and away from my desk, I feel like the week was a very productive one. How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 8.27.10 Now this one makes the list to show how far our culture has degraded.

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. This mixing of products is something that most social media managers should be familiar with from Facebook.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. This mixing of products is something that most social media managers should be familiar with from Facebook.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

APRIL 29, 2011

Aside from that I was uber-productive in banging out projects at work and getting through the always awesome year-end reviews. To echo the sentiment t of Gini’s post, this piece from Marketing Profs gets down to the following line Why can’t we all just get along? Man this was one hell of a week. How was your week? Image InfoBarrel.com.

Sentiment 37

Sentiment Energy Project Meeting 37

Jeff Esposito

JULY 11, 2011

Brand Awareness – given the nature of the platform, companies can search for their brand and products or services and see what is being said about them or their space. To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

NOVEMBER 5, 2012

Sock Monkeys Against Cancer product line, which so far includes two SMAC! monkey product line (November 1-30). is more than just a product. monkey prototypes: NoMo , the ALL cancer fighting monkey. Phoenix , the “WTF? Where’s the Funding) for Lung Cancer?” ” fighting monkey. Monkeys Phoenix & NoMo.

Startup 42

Startup Banking Flickr Research 42

Jeff Esposito

MARCH 4, 2011

New Research: Search Marketing Vs. Social Media or Search + Social Media? – I have always stood by the fact that social media will not be a silver bullet that replaces traditional marketing, but rather support the entire business. This new study from groupm is worth printing out and taking a look at.

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

OCTOBER 13, 2010

That’s followed by product marketing (25%), issues advocacy (20%), special events (16%), grassroots advocacy (16%), political campaigning (16%) and crisis communications (13%). audience/influencer engagement, brand and sentiment analysis, etc.). Contact him on Twitter @KeithTrivitt.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

FEBRUARY 18, 2013

Companies of all shapes and sizes tell stories to the people who consume (or might like to consume) their products. The value of these timeless stories is often in the lessons that they convey. Fast forward to today – storytelling is still alive and well. One company that knows how to develop and capitalize on stories is Disney Pixar.

Price 46

Price Company Buy Products 46

Jeff Esposito

MARCH 2, 2015

As a marketer, it is a gateway drug and helpful tie in to discovery. They also had three viable products: Stream, Photos (as a dad, I love the way that the photos I take are instantly backed up privately) and Hangouts. These splits are actually fascinating to me as an Android and intenet user. To that extent Google succeeded.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

As a marketer, it is a gateway drug and helpful tie in to discovery. They also had three viable products: Stream, Photos (as a dad, I love the way that the photos I take are instantly backed up privately) and Hangouts. These splits are actually fascinating to me as an Android and intenet user. To that extent Google succeeded.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. One thing that they do have down is educating folks on their product. This was one heck of a week.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. These acquisitions are all about making a product offering multi-dimensional. How about you? Will you settle? Sysmos Acquired by Marketwire – Now this news was not surprising at all.

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

APRIL 18, 2011

When you think of target marketing to impressionable audiences or children, what companies come to mind? If you asked me that same question today, I would say that the practice of marketing to this demographic is actually pretty genius for a number of companies.

Sample 37

Sample Samples Company Cost 37

Jeff Esposito

APRIL 5, 2012

My week was productively busy and I am excited to see the fruits come from the groundwork laid. market with “research” so they can get social buzz. Hey folks, how was your week? Hopefully many of you are getting out early today or have off in honor of Good Friday or Passover. Have any big weekend plans? good friend Gini.

Case Study 40

Case Study Class Issues Education 40