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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

The results, first published on SparkToro, are pretty surprising. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? With more people concerned about privacy, and with 80% of countries having current or draft privacy law legislation, it’s important to have a defined data policy.

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Youtility – The Marketing Strategy for the Age of Information Overload

Convince & Convert

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. No spam, no monkey business. Youtilitybook.com. tweet this).

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10 Instagram Marketing Strategies To Boost Your Brand’s Presence

Keyhole.co

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Let’s dive in!

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8 Things To Know About Social Media Compliance

Keyhole.co

These cover areas like data privacy, advertising, and intellectual property. Today, topics like data privacy are often making the news. Some regulations – such as data privacy and protection laws – have painful fines attached. Each individual market has its own data privacy laws.

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How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Buffer Social

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Thanks to its simple interface and Twitter integration, anyone can start creating and publishing a newsletter and immediately find an audience. Why use Revue? Ghost has a great guide to getting newsletter sponsorships.

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Social Media Data Collection: Why and How You Should Do It

Hootsuite

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Why is social media data collection so important?

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