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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Set your goals and values for AI as well.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

The results, first published on SparkToro, are pretty surprising. A recent Cisco survey shows 89% of consumers care about and want control of their data, and 44% of those have switched companies due to disagreeing with data sharing and privacy policies. Hold tight: I cover what UTMs are and how to create them later.) #1

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How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Buffer Social

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Thanks to its simple interface and Twitter integration, anyone can start creating and publishing a newsletter and immediately find an audience. Why use Revue? Ghost has a great guide to getting newsletter sponsorships.

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8 Things To Know About Social Media Compliance

Keyhole.co

These cover areas like data privacy, advertising, and intellectual property. Today, topics like data privacy are often making the news. Some regulations – such as data privacy and protection laws – have painful fines attached. Each individual market has its own data privacy laws. Privacy policy.

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The Mindblowing Potential of LinkedIn Lead Ads

agora pulse

Whether it is their publishing platform , its ability to build your influence , or most commonly, to make connections , LinkedIn is the leader in business social media. This is for your own reference only, and so that you can keep track of that ad. Provide a privacy policy. LinkedIn has more potential than most people realize.

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Instagram Videos and Hashtags

Oktopost

Videos are a great way to promote your brand and boost engagement, so no wonder that we’re super excited that Facebook finally made Instagram video publishing available for marketing partners. To publish a video to Instagram, choose a video from your media library or upload one from your computer. Instagram Hashtags.

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Social Media Data Collection: Why and How You Should Do It

Hootsuite

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data can also refer to data collected from content people post publicly on social media. But privacy and data security are issues all social media managers should keep in mind. Get Started.

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