agora pulse

NOVEMBER 20, 2018

This doesn’t mean you have to start from scratch for every platform: you can cross-publish. Cross-publishing refers to the concept of creating content once and then simply customizing it for each platform according to the unique best practices for content creation in that space. Don’t worry! Facebook Page.

Process 107

Process Publishing Tips Content 107

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 89

Marketing Privacy Policies Issues 89

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.),

Marketing 199

Marketing Syndication Adwords Social Media 199

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

APRIL 4, 2023

Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? What is ephemeral content? Or to quickly connect and share updates with your following.

Strategy 116

Strategy Content How To Marketing 116

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 137

Campaign Engagement Marketing Hashtag 137

Adam Sherk

MAY 19, 2009

It’s also worth noting that a lot of major publishers still get a huge portion of their traffic from direct navigation. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

It’s also worth noting that a lot of major publishers still get a huge portion of their traffic from direct navigation. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Team 112

Team Examples Marketing Training 112

Proactive Report

OCTOBER 8, 2012

Marketers are embracing content. Over 90% of digital marketing professionals believe that content marketing will be more important in the next 12 months. And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ ’ Source: The Content Marketing Survey Report, Econsultancy/Outbrain.

Publishing 79

Publishing Content Marketing B2B 79

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven-step approach to delivering success.

Report 242

Report Content Nielsen How To 242

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. But ads are not the only way to do marketing on the platform.

Marketing 103

Marketing Reddit Advertising Analysis 103

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. I got ya' covered.

Training 158

Training Marketing Small Business ROI 158

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. However, there still needs to be a human element to your Instagram strategy.

Instagram 115

Instagram Tools Strategy Hashtag 115

Small Business Mavericks

MARCH 17, 2012

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. You shouldn’t.

Publishing 98

Publishing Repository Joomla Content 98

Ignite Social Media

AUGUST 9, 2022

Features Overview: Dashboard Social Listening Publishing. Publishing Calendar – Get an overhead calendar view of your content schedule including previews of titles and images or thumbnails of videos. This can be helpful to make sure your social media marketing goals are staying on track. . Smart Inbox Reporting.

Review 155

Review Social Media Management Price Collaboration 155

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We didn’t stop at just creating an amazing image sizing reference guide!

Template 167

Template Templates Social Media Social Networking 167

Firebelly

DECEMBER 5, 2013

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. 2014 is upon us. This will be the year for Google+.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Source Let’s define what this marketing phenomenon means, shall we?

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Examples 142

Examples Campaign Tips UGC 142

Keyhole.co

MAY 11, 2023

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Let’s dive in!

Instagram 52

Instagram Strategy Marketing Hashtag 52

Pixlee

MARCH 28, 2022

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Channel-Agnostic Marketing. These three elements work together to form a cohesive marketing mix. So if not social media, then where?

Communities 86

Communities UGC Community building How To 86

The Social Media Incubator

APRIL 29, 2013

Social media marketing is no longer optional for business. Last November, Huffington Post published 100 social media statistics that shouldn’t be ignored. Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. Among these include. 32 percent of all Internet users use Twitter.

Social Media 111

Social Media Statistics Marketing Retail 111

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 107

Meme Marketing Hashtag Campaign 107

Convince & Convert

FEBRUARY 17, 2013

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. No spam, no monkey business. Youtilitybook.com. tweet this).

Strategy 150

Strategy Marketing Hubspot Case Study 150

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Comparison 145

Comparison SEO Curation Domain Name 145

Pam Moore

JANUARY 30, 2018

These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Current state of Facebook marketing 2018. How to Get a Grip on Facebook Marketing in 2018.

Feed 167

Feed Feedly News Facebook 167

Hootsuite

JUNE 21, 2023

Use these inspiring ideas to come up with a username that’s perfect for sharing your travels on the app. Here are some great username ideas to get you started.

Travel 103

Travel HootSuite Insurance Hotels 103

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. Owned content refers to content that brands publish from their own social profiles. And in order to beat them, you need to understand them.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Razor Social

AUGUST 4, 2016

When we publish a new blog post, this is our typical sharing schedule: Scheduling content. The post A Reference Guide for Social Media Scheduling – Tools and Tactics appeared first on Social media and content marketing technology. Do you think Facebook is any different…? Is that a bit excessive? Then, set it all up.

Tools 40

Tools Social Media Instagram Conference 40