Akamai Marketing

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5 Often Untapped Strategies of Early Adopter Marketing

Akamai Marketing

Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally based. In other words, toss out your traditional “Three P’s” of marketing if you want to capture this crowd, you’re going to need to think through what makes them tick.

Strategy 100
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5 Money Saving Marketing and Branding Tips for Startups

Akamai Marketing

Let me set the scene: The founder and the coders are desperately trying to hire new developers in a competitive market, time is short and so is money. And yet, it’s patently obvious no one except the wildly erratic investor, who also spend a load of cash on billboards, has started to even think about marketing and branding.

Startup 100
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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. Case Study Facebook Retail case study event marketing marketing measurement social media strategy'

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The Viral Marketing Virus

Akamai Marketing

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Marketing 105
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What to learn from the Mashable 5 social media marketing successes

Akamai Marketing

Let’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116
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The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

So here’s where we’re at with a collective lack of spine in the social, marketing and advertising world: be creative, be dynamic, create conversation and excitement, but DO NOT, UNDER ANY CIRCUMSTANCES TAKE RISKS.

Brands 237