Akamai Marketing

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The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

So here’s where we’re at with a collective lack of spine in the social, marketing and advertising world: be creative, be dynamic, create conversation and excitement, but DO NOT, UNDER ANY CIRCUMSTANCES TAKE RISKS. Does the marketing and advertising world really want to be known as the analysis paralysis industry whose signature color is beige? Tweet: Does the marketing and advertising world really want to be known as the analysis paralysis industry whose signature color is beige? It sparked furious cries of racism. It sparked snickers. tacotuesday. Stand tall.

9 social media trends to keep your eye on in 2012

Akamai Marketing

But 2012 will see some changes in this area and as a marketer, its none too soon. 2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? Further segmentation of social platforms. Its faster, easier to consume and more entertaining.

What you’ve got.

Akamai Marketing

View more presentations from Akamai Marketing. If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). Since joining I’ve been spending a lot of time counting my blessings.

The Hard Questions of Social Media

Akamai Marketing

How can we use social media to support existing mediums and marketing channels? How can we integrate social media into our existing marketing programs: I’ve said it before, I’ll say it again, social media is the farm not the silo. Don’t let your social media program live in the dark and don’t let your other marketing initiatives live without social media.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Think beyond the marketing team. Or someone said you should so your considering it. Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. But where do you start? Well, its an often overlooked question. Welcome to blogging, the place where you try to suck less.

What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million  people use Twitter. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there? Hold on. Wrong.

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing TwitterI recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Social Media Complainers – your new BFF's

Akamai Marketing

Because – he’s the truth: for every person who gives you a chance to respond, there are probably 2 more who just complained to their friends and didn’t even tell you why there were unhappy. Ignoring the fact that you HAVE complaints is a  “if a tree falls in the woods and no one is around to hear it.did it really happen?&# customer service philosophy. They WANT a resolution.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Collaboration supports successful campaigns

Akamai Marketing

In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing. Social media professionals are a fascinating bunch. Creative Commons by PSD. Its takes a village.

YES YOU CAN Measure Social Media

Akamai Marketing

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). Here’s the thing: I’m also strategic and an activator.

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

And requiring someone to make social media part of their job simply because they are in  PR or marketing or sales isn’t reason enough. Social and digital communication requires some unique talents that aren’t necessarily part of a traditional PR, Marketing or sales role. They’ve had social media classes for several semesters and I’ve taught several classes.

Social Media Strategic Plan Template

Akamai Marketing

The industry is still evolving definitive best practices, but that shouldn’t stop you from social media strategic planning.  In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. You’re social media program should be no different. Well, its certainly not impossible. Go ahead.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

6 Things To Empower Your Social Media Campaign

Akamai Marketing

If you utilize non-digital forms of marketing, then let your social media pro in on the details. Let them understand your marketing cycle so they can support your over all goal, not just the goal of social media.  small business social media advice marketing outsourcing strategyWhat’s needed for a successful social media campaign? Who will create the content?

What I learned from my Mom about social media

Akamai Marketing

Everything You Need To Know You Learned in Kindergarden Featured small business social media advice Fun with Social Media marketing strategyMom’s are full of advice. Along the way, we begin to realize that were actually right about a lot of it.  And alot of  Mom’s advice is about realtionships too.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Why use social media for engaged customer service?

Akamai Marketing

All this social media marketing? And after I comment on a post by Gwen, their rep pops in for a really human conversation…(even though the marketer in her comes out when she can’t tell me the answer to my question): So, if this was your company:  How would you have reacted? Case Study social media Tools case study customer service Hawaii marketingWould you do it?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Building Content That Attracts Customers and Clients

Akamai Marketing

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. When your building content, you’ve got to remember not to be blinded by the demographics. Sort of. What to Consider When Building Content. Guess what? The same is true of content. Dress for the customer you want.

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. Essentially its an idea  “catch phrase&# born from the Kaizen approach. Maybe you are familiar with the Kaizen method to change. THEN, I’m going to tell you why its relevant to social media.

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Tool Tuesday: SocialOomph

Akamai Marketing

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. For those services, I use and suggest SocialOomph. Heavy users of Twitter are to the point where they almost ignore their DM’s because there is so much junk (spam). So why do it at all? This is a discussion in social media circles today, and everyone has their opinion.

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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Writing a book is no-less a task master, just a different one from marketing to distribution  And. Many writers might think the only role for social media is in the marketing and promotional phase. From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. In the marketing world, we essentially do this through focus groups.

11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

“Stop thinking like a marketer, sales person, ect. Just don’t write your blog post the same way you write marketing material. Blogging Tips for Businesses: Build Authority. There are many reasons to blog. But today we’re going to focus on one objective: Become an expert in your field. One reason: sales. Imagine getting more leads that close faster. Its that simple.

Start-ups making social media part of the business model

Akamai Marketing

Case Study Featured small business social media start-ups Fun with Social Media marketingOnce upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you.

Tool Tuesday: Qwitter

Akamai Marketing

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. Its easy to get lulled into a false sense of success. At this point, a wake-up call is imperative. We should never sit on our laurels in social media. Enter Qwitter. Why is this important? That would be worth paying for!

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Most importantly, what the report says to marketers is INTEGRATE. What’s your social currency?

Who we are…not what we are in social media

Akamai Marketing

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. People prefer to talk to people, not on-message marketers. social media Trends audience engagement marketingMaybe you even sought to discover emerging trends. Social media really messes all that up, doesn’t it? They are practically meaningless. But who cares? Not what we are. Who we are.

Why Talking Like A Human Requires An Actor’s Mindset

Akamai Marketing

If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” And this is extremely important, because for all our technology, for all our communication outlets, the reader on the other end is undeniably “real” and undeniably inundated with marketing messages. Several years ago, I started advising people to “ Stop Talking Like a Marketer and Start Talking Like A Human.” And I wish more marketers did. Copy writing Marketing social media It’s important to be thoughtful. Just try it.

Standing out in the social media herd

Akamai Marketing

social media event marketing marketing small businessWhen you are at a party.and you look around, who do you want to talk to? The people who look interesting or the people who are sitting by themselves?

Which comes first social media or social media culture?

Akamai Marketing

Much like implementing social media, it takes commitment and collaboration from multiple departments including human resources, communication and marketing and the C-suite actionable leadership. For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Transparency. Collaboration. And business is no exception. This really stood out for me.

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The Single Most Inexpensive Form of Marketing for Startups

Akamai Marketing

This presentation will take you less than 5 minutes to get through, but will make you re-think your startup marketing efforts permanently. social media

What to learn from the Mashable 5 social media marketing successes

Akamai Marketing

Case Study social media blog marketing strategy suggestionsLet’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.

The difference between an audience and a community in new media

Akamai Marketing

In the marketing world, we toss around some language that can be confusing. You can purchase an audience fairly quickly and start marketing to the audience immediately. Community Conversation social media advertising advice Dell marketingCreative Commons Photo by Daehyun Park. Two of those words are “audience&# and “community.&# Guess what? Read on. It scales.

5 things I’ve learned from failed blog posts

Akamai Marketing

No matter what kind of marketing you do, you have to listen, engage, measure, repeat. Blogging social media blog engagement marketing measurementSo every once in a while…I think I have a fabulous idea for a blog post. mean the kind of idea that wakes you up at night!  One that everyone will appreciate and want to discuss. Last week I had one and I wrote a post about it. Nothing.

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Tool Tuesday: Hashable

Akamai Marketing

Apps Tools social media blog event marketing marketing ToolHashable is a new way to track the depth of relationships, but is it a full blown CRM tool and how can businesses use it?

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The Cost of a Tribe

Akamai Marketing

Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. That’s why marketing professionals and sales people have jobs. Apple is the KING of understanding people’s motivations.which is why, as I write this, the Apple stores in my area are preparing for a deluge of lines when the new phones announced today become available, even though there are many other awesome smart phone options on the market today. ” It’s truly an outstanding and exciting result of the democracy of the internet. Tweet.

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6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

Social media at its best and most successful is integrated into an overall marketing strategy.  Social Media benefits from integration: From email marketing to event marketing to advertising, the ways in which you can make your marketing program stronger using social media is almost limitless. photo by Mr. Thomas (creative commons). Its complicated, isn’t it?