| | | Akamai Marketing | |  Marketing | 46 articles |
| Page 1 of 1 | Previous | Next | AKAMAI MARKETING SEPTEMBER 20, 2011  6 Things To Empower Your Social Media Campaign If you utilize non-digital forms of marketing, then let your social media pro in on the details. Let them understand your marketing cycle so they can support your over all goal, not just the goal of social media. 4) Be ready to integrate: You’ll quickly find that elements of social media include touch points including marketing, sales, PR, customer relations and more. | AKAMAI MARKETING OCTOBER 4, 2011  What you’ve got. View more presentations from Akamai Marketing. If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). Since joining I’ve been spending a lot of time counting my blessings. | | | | | |
| AKAMAI MARKETING NOVEMBER 10, 2011  The Hard Questions of Social Media How can we use social media to support existing mediums and marketing channels? How can we integrate social media into our existing marketing programs: I’ve said it before, I’ll say it again, social media is the farm not the silo. Don’t let your social media program live in the dark and don’t let your other marketing initiatives live without social media. | AKAMAI MARKETING MARCH 31, 2011  Social Media Complainers – your new BFF's I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Because – he’s the truth: for every person who gives you a chance to respond, there are probably 2 more who just complained to their friends and didn’t even tell you why there were unhappy. customer service philosophy. Consider it a chance to make it right! | AKAMAI MARKETING DECEMBER 22, 2011  9 social media trends to keep your eye on in 2012 But 2012 will see some changes in this area and as a marketer, its none too soon. 2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? | AKAMAI MARKETING FEBRUARY 8, 2011  Tool Tuesday: PostRank Analytics The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine). It isn’t that we need a tool that does everything. Most obvious of these is Google Analytics. | | | | | | | |
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AKAMAI MARKETING | MONDAY, APRIL 4, 2011  What's your social currency?
Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there? Hold on. Before you answer – let me give you a hint: its a trick question. Here’s the answer. The reason millions of people use these platforms is because they want to engage with PEOPLE. Wrong. Probably not. MORE >> -
AKAMAI MARKETING | TUESDAY, AUGUST 9, 2011  Building Content That Attracts Customers and Clients
To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. When your building content, you’ve got to remember not to be blinded by the demographics. Sort of. What to Consider When Building Content. Guess what? The same is true of content. If you’re building content you should build it to attract the kind of people you want to do business with. don’t mean the demographics of the audience, I mean the characteristics. Consider what inspires your ideal audience. MORE >> -
AKAMAI MARKETING | MONDAY, NOVEMBER 26, 2012  How Social Media is Changing Customer Service
More than ever before, marketing people are working with customer service and human relations. As a result, marketing people are starting to see, for the first time, one of the core reasons their jobs are so difficult: unhappy employees = unhappy customers. Stay Akamai: Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. In today’s world, everyone is a publisher. There’s that head-on collision again! Your customers are publishers. First. MORE >> -
AKAMAI MARKETING | WEDNESDAY, JUNE 15, 2011  Why engaging influencers is even more important given recent Twitter research
Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing TwitterI recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook. MORE >> -
AKAMAI MARKETING | THURSDAY, MARCH 24, 2011  A Thousand Little Cuts of Social Media – A Kaizen Approach
Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. Essentially its an idea “catch phrase&# born from the Kaizen approach. Maybe you are familiar with the Kaizen method to change. If you aren’t – hold on to your shorts boys and girls you about to get a quick 101. THEN, I’m going to tell you why its relevant to social media. Afraid of the time it takes. Anything. MORE >> -
- Tool Tuesday: Qwitter AKAMAI MARKETING | TUESDAY, MARCH 1, 2011
- Successful Blogging for Small and Medium Businesses AKAMAI MARKETING | TUESDAY, MARCH 29, 2011
- Who we are…not what we are in social media AKAMAI MARKETING | WEDNESDAY, AUGUST 3, 2011
- 3 new social media resolutions for 2012 and a couple from 2011 that still need attention. AKAMAI MARKETING | THURSDAY, DECEMBER 29, 2011
- What to learn from the Mashable 5 social media marketing successes AKAMAI MARKETING | WEDNESDAY, JUNE 22, 2011
- Collaboration supports successful campaigns AKAMAI MARKETING | THURSDAY, SEPTEMBER 22, 2011
- 5 things I’ve learned from failed blog posts AKAMAI MARKETING | TUESDAY, JULY 19, 2011
- What I learned from my Mom about social media AKAMAI MARKETING | THURSDAY, MAY 5, 2011
- Why use social media for engaged customer service? AKAMAI MARKETING | FRIDAY, NOVEMBER 25, 2011
- Which comes first social media or social media culture? AKAMAI MARKETING | TUESDAY, JUNE 26, 2012
- The difference between an audience and a community in new media AKAMAI MARKETING | TUESDAY, SEPTEMBER 13, 2011
- 6 reasons why social media shouldn’t be a last ditch effort AKAMAI MARKETING | WEDNESDAY, JUNE 29, 2011
- Welcome to Hawaii PubCon Foodies AKAMAI MARKETING | FRIDAY, FEBRUARY 3, 2012
- YES YOU CAN Measure Social Media AKAMAI MARKETING | FRIDAY, OCTOBER 21, 2011
- Start-ups making social media part of the business model AKAMAI MARKETING | TUESDAY, MAY 10, 2011
- Tool Tuesday: SocialOomph AKAMAI MARKETING | TUESDAY, FEBRUARY 22, 2011
- Book Review Wednesday: Wikibrands: Reinventing your company in. AKAMAI MARKETING | WEDNESDAY, MARCH 23, 2011
- Measuring Social Media ROI AKAMAI MARKETING | TUESDAY, JANUARY 15, 2013
- Stand Out in Social Media Marketing by Being Consistently Remarkable AKAMAI MARKETING | TUESDAY, JANUARY 8, 2013
- Standing out in the social media herd AKAMAI MARKETING | THURSDAY, FEBRUARY 24, 2011
- Tool Tuesday: Hashable AKAMAI MARKETING | MONDAY, JUNE 6, 2011
- Social Media Strategic Plan Template AKAMAI MARKETING | TUESDAY, NOVEMBER 13, 2012
- Social Media ROI – what are you measuring and how do you stack up? AKAMAI MARKETING | WEDNESDAY, APRIL 27, 2011
- 11 Tips Blogging Tips for Businesses-Authority Building AKAMAI MARKETING | TUESDAY, NOVEMBER 6, 2012
- What the ComScore Digital Year in Review means for small biz marketers AKAMAI MARKETING | WEDNESDAY, FEBRUARY 9, 2011
- The Case for Active Users as Social Media Community Managers AKAMAI MARKETING | TUESDAY, OCTOBER 30, 2012
- On Alice in Wonderland and Social Media AKAMAI MARKETING | THURSDAY, FEBRUARY 3, 2011
- Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch AKAMAI MARKETING | FRIDAY, DECEMBER 28, 2012
- Twitter-ups the future of events, sponsorship and event marketing AKAMAI MARKETING | THURSDAY, APRIL 30, 2009
- Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai. AKAMAI MARKETING | SUNDAY, JUNE 28, 2009
- The Viral Marketing Virus AKAMAI MARKETING | THURSDAY, MARCH 14, 2013
- The Viral Marketing Virus AKAMAI MARKETING | THURSDAY, MARCH 14, 2013
- The Wells Fargo Debacle.how to get around it AKAMAI MARKETING | WEDNESDAY, FEBRUARY 11, 2009
- The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event. AKAMAI MARKETING | MONDAY, MARCH 9, 2009
- Jack Welch supports events and their business uses. AKAMAI MARKETING | MONDAY, MARCH 9, 2009
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