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Social media and journalism: how to effectively reach the public

Sprout Social

Social media and journalism are one and the same these days. 9 best practices of social media and journalism. So much of social media and journalism boils down to looking the part. Social media and journalism are about more than just dropping links to articles. The social media impact on journalism is crystal clear.

Journal 120
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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Clearly, any social listening strategy is only as effective as the keywords you track. Source: Sprout Social.

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Will A Brands Next Big Move Be A Journalism Department?

Twist Image

Some have used short, mid and long-term tactics against an overall business strategy, while others have chosen to blend one-way with two-way communications and more conversational types of strategies. Flipping from content marketing to journalism. I was thinking about citizen journalism. brand journalism.

Journal 111
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The Future of Journalism and PR

Proactive Report

Two events held recently focused on the future of journalism and the education of journalists: The second World Journalism Education Congress (WJEC2) in South Africa and Journalism as News Providers: Challenges and Opportunities held in Denver. digital Social Media Strategy. Follow me on Twitter.

Journal 91
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Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Heather dives into how she approaches social strategy, and the 5 biggest social media mistakes you don’t want to make! Hot Topics: Social strategy for the public sector. In this role, she leveraged social insights, analytics, and trends to drive digital marketing strategy, cultivate new audiences, and support retention efforts.

Industry 174
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The Science of Storytelling: How to Craft Compelling Narratives in B2B

Oktopost

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. Love going Behind the Post? Catch all of the episodes here!

B2B 75
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Citizen Journalism: Who is a Journalist Today?

Proactive Report

Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative. Almost every news release they crafted specifically for these sites was published.

Journal 99