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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

, to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. BrandSavant: The Limits Of Online Influence. An interesting case study of influence apparently not working. Influence is irrelevant without context.

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Sprout Social named leader in G2’s 2022 Summer Reports across six award categories

Sprout Social

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

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Changes in News Delivery Give New Power to Press Releases

Proactive Report

This has wrought some major changes in how journalist go about news gathering and reporting. We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. 64% have broadband at home.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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How brands can collaborate with Black creators in 2023

Sprout Social

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. According to the press release, this program was designed to “invest in and support emerging Black creators and music artists on TikTok.