Convince & Convert

APRIL 2, 2014

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. They were then exposed to various types of content, and the measures repeated.

Nielsen 162

Nielsen Content Sample Samples 162

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Not to worry.

Influencer 96

Influencer Social Media Nielsen Collaboration 96

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Pixlee

OCTOBER 18, 2016

Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. According to Inc.com , one source found that the ROI was 11x traditional digital marketing.

Influencer 42

Influencer Brands Nielsen ROI 42

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Ignite Social Media

SEPTEMBER 26, 2016

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. All smart moves in my view.

Social Networking 60

Social Networking News Nielsen API 60

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. There’s less outside influence on your decision.

Conversation 110

Conversation How To Review Influencer 110

Rebekah Radice

NOVEMBER 24, 2017

Start by gathering data on your target market. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area. You can even filter by influence if you’re short on time and looking to activate a certain segment. What words jump out at you?

Hashtag 138

Hashtag Influencer Trends Industry 138

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Why should your brand utilize user generated content marketing ? According to Nielsen, online reviews are the second most trusted source of brand messaging and information.

Content 41

Content UGC Loyalty Nielsen 41

Buffer Social

MAY 8, 2019

Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed. Market where your customers are. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Later

APRIL 14, 2019

Dubbed “the Super Bowl of Instagram advertising”, Coachella is a melting pot of experiential marketing, exclusive parties, and branded events that everyone wants to be part of. Plus, it’s worth noting that marketing your brand at Coachella, is not just marketing to the people who walk through the festival gates.

Trends 58

Trends Instagram Collaboration Hosting 58

Buffer Social

OCTOBER 4, 2016

And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? When using any marketing channel, it’s important to have goals you want to achieve. How the number of posts you share can influence your engagement.

Instagram 111

Instagram Tips Real Estate Hashtag 111

ProBlogger

APRIL 26, 2017

From influencing millions to making millions , the world’s most successful bloggers manage to turn visitors into readers, readers into customers, and customers into fans without breaking a sweat. According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”.

Blogger 53

Blogger Conversation Nielsen Study 53

Rebekah Radice

NOVEMBER 24, 2017

Start by gathering data on your target market. Here I can see that my target market is a corporate career builder, established in their career, single, no children, and lives in an urban area. You can even filter by influence if you’re short on time and looking to activate a certain segment. What words jump out at you?

Hashtag 60

Hashtag Influencer Trends Industry 60

Buffer Social

JUNE 12, 2016

Reach out to influencers. These strategies are really good for consistent growth of your followers, and most of the advice you’ll read— How I Went From Zero to 380,000 Followers and Twitter Tips From a Marketer with 200K Followers —will be variations on many of these bullet points. Stay active. Follow other users.

Twitter 81

Twitter Strategy Instagram Facebook 81

Diva Marketing Blog

MAY 19, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. TrackMaven studied 26,965 brands across all industries and found that brands saw a 100 percent median follower growth from 2015 to 2016. Facebook’s Marketing API. Well, that’s totally possible!

Instagram 111

Instagram Advertising URL FAQ 111

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

Press Release 217

Press Release Nielsen Blogger SEO 217

Convince & Convert

NOVEMBER 20, 2013

No longer purely a medium for self-expression, it has become the predominant marketing channel. I helped customers harness social media as new marketing and ad channels. And I cheered as social media became integral to enterprise marketing. And then things got ugly, as marketers went extreme. Social Marketing Speak.

Social Media 153

Social Media Sentiment Nielsen Reputation 153

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

NOVEMBER 20, 2015

Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. Bloggers are in many ways the first influencers, and brands started these partnerships as early as 10 years ago. video, streaming, Snapchat, etc.),

Advertising 60

Advertising Data Collaboration Blogger 60

Viper Chill

NOVEMBER 11, 2011

Though the title of this blog is ‘viral marketing’, regular readers will know that it’s far from being the only thing I talk about. Sometimes I’ll share a case study to inspire you. His findings showed that the popular way of playing football there, known as Futebol de Salão, had a big influence.

Products 84

Products Skills Research Case Study 84

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Another study shows that 64% of sales reps who engage in social selling hit their team quota.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats. And much more.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 14, 2015

” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. 10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing I get asked a lot about how we publish content on the CoSchedule Content Marketing Blog. That’s being effective. No, really.

Process 60

Process How To Team Publishing 60

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. All this time spent on social isn’t exclusively for connecting with friends and influencers.

B2B 119

B2B Instagram How To Marketing 119

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Webbiquity SMM

JANUARY 24, 2012

Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. What’s the most effective way to grow a company’s social influence? Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection.

Social Media 190

Social Media Tips ROI Nielsen 190