A new fact-packed report from Chetan Sharma confirms that the global mobile industry is still the most vibrant and fastest growing sector on the planet. According to ABI Research’s Technology Barometer: 45 percent of smartphone users with a retailer-branded app visit the retailer’s store more often. Featured Mobile Advertising & Marketing Mobile Apps ABI Research Android Apple Chetan Sharma Flurry Google Wallet iTunes Peter FaragoTotal global mobile revenues are forecast to hit $1.5 trillion in 2012, which is equal to over 2 percent of global GDP. SOURCE: [link]. MORE >>

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 12 JUL 10 Reasons Market Research is Critical to Social Media Posted by: adam / Tags: Advertising , Advertising and Marketing , Forrester Research , Market research , Marketing , Social Media , Social media marketing / Comments: View Comments I continue to be surprised at how many companies keep the Market Research department in some back hall closet collecting dust and reams of paper reports.  What did I miss? MORE >>

In an interview that is part one of a two-part series, the latest research from Marketing Profs Director Of Research, Tim McAtee, has released a new comprehensive study. It delves into the participation rates of companies in social media by industry. What they find is although the overall use of social media is high, the adoption rate is over just 1/3 in just a few of the top industries. They found that the majority of industries are NOT participating in social media. It delves into the participation rates of companies in social media by industry. MORE >>

I’ve spent the last two and a half years of my life doing nothing but using my own tactics, coupled with powerful resources, to analyse industries in order to get more website traffic. This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. In reality though, keyword research involves so much more than that. Ready? MORE >>

But maybe there are in fact certain industries where we can be sure to always get an answer? According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. These top five industries are all positioned at more than a 40% response rate. Claro. KLM Airlines. definitely think the page is worth a visit! MORE >>