Trending Sources

Seven Effective DIY Market Research Tactics

Spin Sucks

By Francois Bondiguel Market research  can be pretty expensive. DIY Market Research: Use Mystery Shoppers If you want to research how your company is doing, one of the best ways to accomplish this is through mystery shopping. This is basic market research , but it’s important. Market research at its finest! Use Forums Every industry has a forum dedicated to it.

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. Studies like this new research give us a perspective on the changing reach, engagement, and ROI of what is currently in use. Market Research content marketing native advertising new research research roi

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. What to do?

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

But maybe there are in fact certain industries where we can be sure to always get an answer? According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. These top five industries are all positioned at more than a 40% response rate.

How Social Media is Changing the Education Industry [infographic]

Mindjumpers

And now, we also begin to see how the education industry is joining the game. In Singapore Management University (SMU), a collaborative online wiki is used to help students learn through peer learning, interviews and web research. This is stated on the blog of Penn Olson , where I also found the infographic showing how social media is changing the education industry.

Self-Hating PR Pros and the Change in Industry

Spin Sucks

The PR industry has, for a very long time, used  media relations  as the example when describing what we do because it’s tangible. And using media relations as “the thing” the industry does is doing us a huge disservice. So the industry has begun to see a move toward other descriptors of what we do (social media, marketing, integrated marketing communications). Why is that?”.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. Oh yeah.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.

What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity SMM

The web presence optimization (WPO)  framework  includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of? being active in trade or industry organizations and associations.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. Acurian – This company has made a name for itself in the industry as a leader in patient recruitment and retention services. Buffer.

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy. 40% of Marketers Agree That Social Media Marketing Has Gotten Harder… …in the last 12 months. ‘Nuff said.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. hours to 6.3

Myths Keeping Social Media out of Regulated Industries

Adam Sherk

Dan Zarrella has done great research in this area (and the one above); get a copy of the “The Science of ReTweets” on his site. By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. that I hope are now well-established fundamentals. What Twitter tips would you add?

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.  That stuff is important to the business, no doubt. 

The Ultimate Guide to Keyword Research

Viper Chill

Utilising the power of the keyphrases that people use online has enabled me to make a full-time income since February 2009. I’ve spent the last two and a half years of my life doing nothing but using my own tactics, coupled with powerful resources, to analyse industries in order to get more website traffic. This is known by many as Keyword Research. Ready? Google Keyword Tool.

Open Research: A Framework for Social Analytics

www.web-strategist.com

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. At first glance – without doing any competition research yet – I am going to guess that the search results for these aren’t too competitive. Just to be clear, this is not the niche we’re using for the case study.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

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A PR Internship Should Prepare You for the Real World

Spin Sucks

Agencies Communication Account Coordinator College Graduates create a list press do your research entry-level PR position errand-running internship get the right internship learn how to pitch non-paid internship PR PR agency owners PR firm pr industry Public Relations graduates research contacts take the opportunity to learn What You Should Know Post Your Internship

Data 57

[New Research] Do Viral Emotions Differ by Age and Gender?

Convince & Convert

For example , the average percentage markup for the services industry is close to 3,000%! Read the whole entry. » Content Marketing content marketing emotions Social Media Marketing social media research viral virality visual storytelling When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? Are you surprised?

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

In a well-researched article , Andreessen Horowitz partner Connie Chan laid out an explanation for why WeChat has so dominated the Chinese app market. The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog. By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. In the U.S., Facebook’s shift to messaging.

Business risks from and for the insurance industry

Conversionation

Although the impact of such changes is big and leading to digital transformations in the industry, the […]. Digital transformation Research Allianz Allianz Risk Barometer 2015 Big Data cybercrime digital transformation disruption insurance industry predictive analytics

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. We work with brands of all sizes from startups to Fortune 10 brands. We believe in risk. iTunes.

Data 46

Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices,   is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Picture this. It''s a scene played-out in many homes for nearly 70 years.  .

New Research: Social Media ROI is Still a Challenge for 57%

Convince & Convert

The study surveyed 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using (or not using) social media, the key. Click to read more » Social Media Research awareness networks Danny Brown Social Media Marketing social media research social media ROI the state of social media

Why Blogging is Like the Oil Industry

Engaging Brand

If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn''t guarantee striking oil. Think about the oil industry and relate it to social marketing. Research is required to see where there is potential for oil. Blogging is an undervalued tool yet it is also overvalued in terms of expectations. What do I mean?

5 “Research-Backed” Ways to Earn More Social Traction for Your Blog

ProBlogger

When you connect and build relationships with publishers and other high-profile bloggers in your industry, you are given platforms for engaging with your potential customers. Google AdWords Keyword Planner , Keyword Tool , and Woodtracker are just a handful of free keyword tools available to you for research.  . This is a guest contribution from Ashlea Green. Keywords. Platforms.

New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

Our customers are typically professional marketers representing a range of company sizes across most major industries. Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward. This act of finding good content and sharing it is known as content curation. Outliers exist.

7Search, Others, Accused of Traffic Stealing in Domain Parking Research Paper

Bill Hartzer

7Search , a leading Pay Per Click Search Engine Advertising and Affiliate Network, along with a few other search and domain parking companies, have been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking. There apparently has been, and continues to be, fraud going on in the domain parking industry. Methodology. The idea.

Best Keyword Research Tools

Writtent Blog

Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Finding the right keywords takes time and effort, but a good keyword research tool makes the process much faster and easier. scalable research and growth. estimated traffic.

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The 3-Step Keyword Research Formula To Cast A Tsunami Of Search Traffic On Your Blog

ProBlogger

First of all, don’t panic. I’m not going to overwhelm you with time-consuming, overly complicated keyword research strategies. This post will outline one such technique. I’m going to walk you through the keyword research formula I personally use to find relevant, highly targeted keywords – keywords that I know will actually send me a decent amount of search traffic. Last words.

How The TV Industry Just Hurt Television Advertising

Twist Image

Yes, this makes Hulu much more of a direct competitor to Netflix, Amazon, and the like, but it also sends a very interesting message (especially because their current premium subscription service is $7.99, but still has commercials) to the media industry. How about these quotes from Hulu CEO, Mike Hopkins : "There's a whole set of customers that we saw in the research and in the metrics that aren't interested if we have advertising.". media industry. television industry. tv industry. What is the value of your personal data to an advertiser? so powerful. brand.

Data 17

New Data: Retargeting Industry Facing New Challenges as Growth Continues

Convince & Convert

The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising. There are plenty of different explanations for why retargeting is still growing, but one part of the answer may simply be that the industry is getting better at measuring success.

5 quick fixes for the PR industry #stateofpr

Danny WhatMough

It’s full of the same old stuff that we’ve all been banging on about for ages – lack of digital skills, ignorance when it comes to measurement, lack of diversity/gender equality, focus on media relations, poor work-life balance… And that’s not to undermine what are, generally important issues that our ‘industry’ needs to combat. Generally there is nothing in here that will be surprising to anyone working in (and probably outside PR) – at the PRCA, we released some digital research which had very similar conclusions.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. How big is the SEO industry?

4 Free Tools for Researching Guest Blogging and Advertising Opportunities

Kikolani

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Free Research Tools. Here are some informative, free tools to find and research other blogs that will give you what you need in both of the above departments! Your Blog Research Tools.

What Does a Public Relations Career Look Like?

Spin Sucks

Bureau of Labor Statistics data analyzed by the Pew Research Center. This isn’t a punch-clock industry. People outside of the industry will not understand what you do. Communication PR getting started in PR journalism and PR pew research center PR jobs prnewser public relatons careers public relatons industrydidn’t think I had time. Not a smart move. Today?