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Laying Off Microsoft

Jason Yormark

There was no question really when Microsoft offered. I put in four amazing years with Microsoft Advertising and made life long friends in the process. I never imagined Microsoft would lay anyone off, but the economy had other plans. Hell, Microsoft throws away millions of dollars on everything you could imagine.

Microsoft 222
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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” We’re all inundated with notifications on social media.

B2B 306
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113
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5 Strategies for Success with Real Time Marketing

Oktopost

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly.

Strategy 125
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Top 10 Travel Marketing Conferences of 2018

Pixlee

Celebrating its 15th anniversary in 2018, the New York Times Travel Show takes visitors on a trip around the globe while offering a wide range of activities, forums, cultural performances, and exhibits for travelers and travel industry professionals alike. Skift Forum – Europe : Berlin (April 26 2018).

Travel 40