Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it. Let’s Talk Money. Send Help … Please. The Latest & Greatest.

Survey 185

Survey Industry Newsletter Press Release 185

Pam Moore

APRIL 11, 2018

Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.”

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . 86% of consumers buying IT products use social media to help them decide on a purchase. Not convinced?

Software 105

Software Industry Social Media Marketing 105

Socialmedia.biz

DECEMBER 1, 2019

Industry Disruption is when a smaller company, with less market share and resources, is able to make a successful challenge against a larger, more established, company is a particular market or niche. Consumers Have Lost Confidence In The Industry Leader: This can happen for several reasons. A current example of this is Facebook.

Industry 78

Industry How To Examples Cost 78

Social Media Strategies Summit

DECEMBER 14, 2023

In other words, adapting your production and distribution methods to align with your audience’s needs is crucial for helping you reach the goals you’ve set for yourself. According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023.

Content 221

Content Marketing Loyalty Collaboration 221

Bill Hartzer

APRIL 24, 2024

The newly launched TikTok Shop Connector by CedCommerce, a renowned leader in multi-channel commerce solutions, promises to reshape the landscape of online business engagement, enabling unprecedented growth and authentic interactions between sellers and their audiences. But the benefits don’t stop there!

Authentication 87

Authentication Platform Process Tools 87

Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry.

Industry 123

Industry Real Estate Social Media Sports 123

Jon Loomer

DECEMBER 18, 2023

Trust This has to be first. If there isn’t a basic level of trust, it won’t be worth it. Industry Some industries are naturally easier than others when it comes to attaining a high level of success with Meta ads. And if you can promote them, know whether there are special restrictions you need to be aware of.

Construction 186

Construction Advertising Industry API 186

Convince & Convert

APRIL 25, 2024

million first-party content registrations and offers a map for marketers in search of treasure (aka new business). That would just be silly. Improve Engagement By Using Buyer-Level Intent Data In 2022 , we noted that 33% of B2B buyers indicated that they would be in the market to make additional investment within the next 12 months.

B2B 104

B2B Report Case Study Content 104

Waxing UnLyrical

FEBRUARY 17, 2016

As my business consulting partner Jason Arcemont once put it: “I’ve always enjoyed my job until it became full-time.” But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole.

Consultant 0

Consultant Industry Collaboration Project 0

Jon Loomer

MAY 10, 2023

But if we change our relationship with how we view the platform, it leads to far more productivity. All of these things will impact your performance: Your industry Your offer Your product Product price Targeting Optimization Budget Placements Competition Ad copy and creative Your website And, of course, this is just scratching the surface.

Startup 190

Startup API Issues Industry 190

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Social listening has always been a powerful tool for brands that know how to wield it effectively.

How To 99

How To Sentiment Template Templates 99

Jon Loomer

OCTOBER 23, 2023

Some advertisers have already declared remarketing to be dead. Instead, there does appear to be a leveling of the playing field. To a point, I expect them to be mostly the same as they are now. No, ad agencies won’t be replaced by AI — not yet, at least. Campaign creation is becoming turn-key.

Construction 176

Construction Advertising Campaign API 176

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business.

SEO 154

SEO Social Media Strategy Hashtag 154

The Realtime Report

SEPTEMBER 19, 2019

Positive Signs the M&E Industry Can Handle + Deliver Equality. Have you ever wondered how the M&E industry, a business that had such a basic premise (entertain folks, give them a few minutes/hours of escape) has evolved into the point guard for change around the world? Andy Marken. Since the U.S. She noted, “2.7

Industry 79

Industry Film Analysis Project 79

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. It’s like preparing for a championship game.

Comparison 110

Comparison Analysis How To Sentiment 110

Social Media Marketing

MARCH 22, 2018

Social Media today has an undeniable power of spreading information, growing the business and developing community. It is also a vital communication tool in various industries including healthcare. In fact, social media today is a necessity for the healthcare industry.

Training 99

Training Industry Social Media Health Care 99

Likeable

JULY 1, 2020

It’s clear that, for many companies, there is a lot of work to do—but there is also a lot of great work being done. Scotch Porter is a grooming and wellness brand that sells multi-purpose beard, hair, and face care products for men. population, and therefore its workforce, is becoming increasingly diverse. percent of the U.S.

Industry 134

Industry Marketing Insurance Yahoo 134

Jon Loomer

DECEMBER 13, 2021

I want you to turn away business. But, if you are selective about your clients, you will be grateful later. In some cases, that success will be an uphill battle, if not impossible. INDUSTRY: There are some industries that are problematic. Other industries are made for Facebook ads. That may seem insane.

Advertising 198

Advertising Facebook API Reputation 198

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Applying these insights impacts your business strategy in two ways: 1. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Writtent Blog

NOVEMBER 17, 2023

When you first start a business blog, coming up with blog topic ideas can be tough. Use this list of business blog post ideas as a springboard to get you started. Interviews There are experts in every industry, and experts specializing in every topic within that industry.

FAQ 98

FAQ Case Study Hubspot eBook 98

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

LinkedIn 115

LinkedIn How To Collaboration URL 115

Jon Loomer

NOVEMBER 30, 2021

It depends… It’s not that I’m trying to be difficult. And it’s not that there isn’t an answer to be found. If you only target users in the US, your CPM will be much higher than those with an audience in India. It requires your ad to be efficient and effective. How much does your product cost?

CPM 203

CPM Facebook CPC Cost 203

Rebekah Radice

OCTOBER 23, 2017

Eager to create buzz around your business, build authority, and design a branding strategy that builds momentum fast? How To Build The Most Powerful Personal Brand In Your Industry. It’s the one thing that’s been prevalent in your life and business, helping you CRUSH any outside negative forces. Nope, sorry.

Industry 146

Industry Brands How To Hashtag 146

Pam Moore

AUGUST 11, 2018

Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.”

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 103

Social Media Team Social Media Management Report 103

Jon Loomer

JANUARY 2, 2022

Do it often and plan to get your ad account, page, or Business Manager disabled. Don’t promote dangerous products. If you are a naturally ethical person, this stuff will be easy. Some industries and ad topics are allowed but restricted. Be careful about your ad copy. Your ad may be fine.

Facebook 213

Facebook Policies Issues Reputation 213

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. This is why every business must emphasize writing. This is why every business must emphasize writing.

Content 91

Content Engineering SEO Compete 91

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Software 116

Software Products Team One Spot 116

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.

Social Media 123

Social Media Survey Education Team 123

Writtent Blog

NOVEMBER 27, 2023

If you’ve been doing business online for any amount of time, you’ve probably heard a new phrase about using proprietary information to attract and retain customers. This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content.

Content 98

Content Press Release Marketing Case Study 98

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights? As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 105

Strategy Sentiment Patterns Marketing 105