article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

article thumbnail

Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular? In one word: convenience.

Video 76
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Become the Pied Piper of Community Building

Waxing UnLyrical

Bulletin Board Systems (BBSs), finally leading us to modern day social networks. Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). When you make a video, it’s an advertisement. Conclusion.

article thumbnail

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. across all major social networks.

article thumbnail

10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. That’s not all down to its social media presence.

Education 162
article thumbnail

Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place.

article thumbnail

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Moreover, your business can publish event content on its own social media pages.

Platform 152