Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Brand surveys. Give your social presence some personality.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Sign up for our next social media strategy conference !

Examples 177

Examples Brands Avatar Authentication 177

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

FEBRUARY 2, 2016

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow.

Hubspot 100

Hubspot Marketing B2B Survey 100

Justin Levy

SEPTEMBER 23, 2010

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. We gathered all of the responses, analyzed all of the data, and have released a free ebook with the results of the research.

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 108

Statistics Skills Analytics Press Release 108

Buffer Social

JANUARY 15, 2024

  To really get to know your customers, Short suggests that brands "survey them.   She says original research and thinking are "a pairing that will only continue to grow in the next few years in B2B marketing" and will help brands stand out in a sea of LLM-generated content. "AI-developed Interview them.

B2B 95

B2B Content Syndication SEO 95

BeingOptimist

JANUARY 14, 2022

To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions. Use Facebook and Google Retargeting to bootstrap the SaaS Startup.

Startup 105

Startup Discount Price Survey 105

Likeable

JUNE 7, 2021

It’s no secret that social media has become a playground for targeted advertising over the last decade. The exponential growth of this feature and ubiquity of ads on social media both raise the question: Do people even like it? After doing a survey of our own, we found that most people fall into one of three groups.

Hubspot 52

Hubspot Survey Privacy Groups 52

Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. The digital revolution has been changing the practice of PR for some time now.

Hubspot 59

Hubspot Startup Class Loyalty 59

Convince & Convert

JANUARY 19, 2014

The Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found: B2B customers will contact a sales rep only after independently completing 60% of the purchasing decision process. Jay is the founder of [link] and host of the Social Pros podcast. tweet this ).

B2B 143

B2B Hubspot Marketing Embedding 143

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. In fact, research shows that the purchase likelihood for a product with five reviews is 270 percent greater than a product having no reviews. Refer to this chart. . Source: [link].

Review 123

Review Apparel Reputation Survey 123

Buffer Social

MARCH 27, 2018

These strategies help me uncover the types of social media content that our audience loves to engage with and share. Your social media analytics can tell you what’s working and what’s not. You could simply post a question or a poll on your social media profiles. Use a research tool.

Content 110

Content How To Overview Analytics 110

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . Resource and tutorial pages.

Comparison 145

Comparison SEO Curation Domain Name 145

Sprout Social

MAY 5, 2021

Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads. Landing pages. Blog posts.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

NOVEMBER 29, 2023

Industry experts and their research reports say there are several best times to post. on weekends because many people wake up late on weekends and spend more time on social platforms like YouTube. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. She likes researching topics related to B2B and SaaS.

YouTube 59

YouTube Analytics Analysis Engagement 59

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here’s what I learned from my look at the research. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies.

Study 111

Study Instagram Hashtag Research 111

Keyhole.co

SEPTEMBER 20, 2023

Instead, they research how their fellow netizens perceive your brand before making a purchase. First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established.

B2B 100

B2B Adwords ROI Hubspot 100

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

JUNE 9, 2023

Facebook is the real OG when it comes to social media. This is the platform that revealed the potential of what social media platforms are truly capable of. As per social media statistics , more than 2.8 People are likely to be taking a break from work or catching up on their social media feeds.

Facebook 52

Facebook Guidelines Activities Feed 52

Buffer Social

JANUARY 18, 2017

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Press Release 102

Press Release Social Media Syndication Hosting 102

Buffer Social

MAY 2, 2017

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing. Examples: praises on social media or positive ratings on review sites.

Marketing 111

Marketing Influencer Instagram Trends 111

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Now, content creators are publishers, and it’s up to you to dive into the research and distribution that presses handled in the past. Regular Surveying for Input. Live Polling. Be a Hybrid.

Content 95

Content Hubspot Curation Survey 95

ProBlogger

JANUARY 19, 2012

Have you been able to make money from social media? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media.

Social Media 42

Social Media Hubspot Advertising Applications 42

Pixlee

DECEMBER 1, 2017

Most of us do this regularly, but research has shown that most people quickly Google information they aren’t sure about. The same survey found that 30% consumers are more likely to buy a product recommended by a non-celebrity blogger. All of these platforms are “doing some of the best advertising at the moment” according to HubSpot.

Trends 40

Trends Strategy Marketing Hubspot 40

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social networks and blogs In the U.S MindJumpers ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users? Location Targeting an audience by location is one of the quickest ways to reach your desired crowd on social media. We got you.

Social Media 59

Social Media How To Patterns Sports 59

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Source : Hubspot Facebook Marketing Update Spring 2011). And they’re getting answers.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. where do customer care, research and sales fit into the model?

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 70

Social Media Tools HootSuite Price 70