Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Writtent Blog

NOVEMBER 24, 2023

Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. For example: HubSpot is one of the fastest growing internet marketing software companies in the U.S., Step 9: Create Social Media Accounts Being active on social platforms is part of your business blog branding.

Hubspot 96

Hubspot How To Loyalty Resources 96

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Brand surveys. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

Influencer 237

Influencer Authentication Survey ROI 237

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. The CMO Survey ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Amy Porterfield

MARCH 14, 2013

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that […].

Hubspot 48

Hubspot Survey Content Marketing 48

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 107

Statistics Skills Analytics Press Release 107

Justin Levy

SEPTEMBER 23, 2010

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. We had a total of 19 speakers respond, including Chris Brogan , David Meerman Scott , Dharmesh Shah , Steve Garfield , Scott Stratten and more.

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Sign up for our next social media strategy conference !

Examples 177

Examples Brands Avatar Authentication 177

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads. Conclusion.

B2B 148

B2B LinkedIn Tips Marketing 148

Likeable

JUNE 7, 2021

It’s no secret that social media has become a playground for targeted advertising over the last decade. The exponential growth of this feature and ubiquity of ads on social media both raise the question: Do people even like it? After doing a survey of our own, we found that most people fall into one of three groups.

Hubspot 52

Hubspot Survey Privacy Groups 52

Sprout Social

AUGUST 19, 2020

consumers had used a daily messaging app to communicate with a business within the past three months of the survey. Another Facebook survey found that 83% of U.S According to a HubSpot study , consumers typically expect businesses to respond on a live chat in 10 minutes or less. Providing exceptional customer service.

Facebook 143

Facebook How To Airlines Survey 143

Convince & Convert

JANUARY 19, 2014

The Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found: B2B customers will contact a sales rep only after independently completing 60% of the purchasing decision process. Jay is the founder of [link] and host of the Social Pros podcast. tweet this ).

B2B 143

B2B Hubspot Marketing Embedding 143

BeingOptimist

JANUARY 14, 2022

For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions. You can use in-application feedback, exit surveys, 1-on-1 interviews, and periodical surveys. Alternatively, you can re-target them using social media and Google.

Startup 105

Startup Discount Price Survey 105

Oktopost

FEBRUARY 28, 2022

Finally, don’t forget to check social media for even more insights. Social media has a different tone than formal surveys and employee feedback on Glassdoor, so you may be able to find more candid feedback here. However, HubSpot isn’t content to simply say they hold this value. Optimize the Hiring Workflow.

Company 136

Company B2B Brands How To 136

Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. The digital revolution has been changing the practice of PR for some time now.

Hubspot 59

Hubspot Startup Class Loyalty 59

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that. million messages throughout the month.

Strategy 142

Strategy Metrics Hubspot Retail 142

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Create surveys. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Are people engaging with your social media posts?

Content 124

Content Brands Findability Marketing 124

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar.

Content 81

Content Collaboration Project Template 81

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. A Clutch survey of 1,000 online shoppers revealed that nearly one-quarter of online product reviews are prompted by email marketing. Refer to this chart. . Source: [link]. What’s more?

Review 123

Review Apparel Reputation Survey 123

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. YouTube is the second most popular social media site in the world and is only exceeded by Facebook, ever since it was introduced in 2005. YouTube is a hub for video content. Reason To Be On YouTube as a Brand.

YouTube 100

YouTube Brands Hubspot Overview 100

Buffer Social

JANUARY 15, 2024

  To really get to know your customers, Short suggests that brands "survey them. " Nuni thinks that HubSpot's blog posts and Glassdoor's articles do an excellent job of keeping this in mind. " Short thinks brands need to spend more time and resources understanding their audience.  Interview them.

B2B 95

B2B Content Syndication SEO 95

Buffer Social

OCTOBER 14, 2019

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. Social media news item #1. Social media news item #2. You’re right.

News 63

News Facebook Survey Hubspot 63

Sprout Social

MAY 5, 2021

Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads. Landing pages. Blog posts.

Data 117

Data Marketing How To Collaboration 117

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Buffer Social

MARCH 27, 2018

These strategies help me uncover the types of social media content that our audience loves to engage with and share. Your social media analytics can tell you what’s working and what’s not. You could simply post a question or a poll on your social media profiles. Let’s dive in.

Content 110

Content How To Overview Analytics 110

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 241

Social Media Strategy Influencer LinkedIn 241