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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” At this point, it’s worth stopping to sense-check your findings by surveying your existing customers. This is a massive issue for many brands. Sound familiar?

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Image via Hubspot Mostly, customers ask these questions through the DMs. This could be because most users prefer social media to phones or emails.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Website traffic.

Strategy 130
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. This makes it a robust tool for market and competitor research. What is social listening? Try it free today.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

Create your own templates and checklists, or find ready-to-use templates and checklists on HubSpot, CoSchedule, or Hootsuite. AI content marketing tools can help you with tasks like keyword research, content optimization, headline generation, and social listening.

Project 128
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. It’s fair to say things have changed somewhat since then.

Examples 179
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. Pricing: Digimind does not make its pricing publicly available.

Tools 84