Waxing UnLyrical
AUGUST 2, 2018
The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.
Waxing UnLyrical
DECEMBER 4, 2013
By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Below you’ll find three ways to boost your seasonal marketing with Pinterest.
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Waxing UnLyrical
MARCH 28, 2011
We PR pros often talk about what Public Relations can learn from Marketing. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand. How to be more analytical. Focusing on the numbers. Being more results-driven.
Waxing UnLyrical
MAY 13, 2019
You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. Create Alerts, Track Mentions. This is very essential for social listening.
Waxing UnLyrical
SEPTEMBER 18, 2013
Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series. She can be found on Twitter at @lisaml15.
Waxing UnLyrical
MAY 2, 2016
Why: “Think about your niche market, whether it’s natural food, entertainment or tech, and how you can build your own personal brand within your industry,” says Mercy Chikowore in this still relevant post. The Rules for Hashtags . Why: “Have a plan to engage, in a meaningful way, with those that are also using the hashtag.
Waxing UnLyrical
MAY 20, 2011
The daily PR & Marketing calendar of event hashtags. Not to mention keeping track of the various hashtags that are associated with them. Here is a very simple editable calendar, the daily PR & Marketing calendar of event hashtags , we can use to build that resource. please take a moment to add the hashtag.
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