Waxing UnLyrical

APRIL 30, 2017

Which you would have seen on Facebook on Friday, if you’re a part of my “Social PR Posse” group. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Because ZOMG HOW COULD I MAKE THIS MISTAKE???!!!

Banking 225

Banking Consultant Training LinkedIn 225

Waxing UnLyrical

JULY 1, 2017

Since my own trainer has just announced boxing classes (he does small group High Intensity Interval Training classes that are fab), I’m signing up with him. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Class 192

Class Training Banking Groups 192

Waxing UnLyrical

JUNE 26, 2017

A couple of weekends ago, I shared this nifty little graphic in my Social PR Posse Facebook group : It got a lot of responses. “Then I saw your Bahamas post in the FB group. And it reminded me of just how powerful intentionality can be … when we are really focused about what we want. Do you want to go to Antigua with me?”

Banking 235

Banking Meeting Groups Groups 235

Waxing UnLyrical

FEBRUARY 13, 2017

Access to my private Social PR Virtuoso community , where we brainstorm, make incredible personal and business connections, and ALSO do monthly live group calls. Priority access to the Master Course Intensive , a 4-week LIVE class (1x/week, for 4 weeks), i.e. live group video calls to go through each module together.

Course 168

Course Module Training Banking 168

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They become a live, walking promotion for the group, and can become spokespeople.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. However, let’s examine this a little more closely.

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

MARCH 16, 2016

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. That didn’t stop the early women journalists – they just formed their own group. I’ll also hear from agents and publishers. Image courtesy Cynthia Price, used with permission. It’s worth it.

Skills 100

Skills Price Conference Meeting 100

Waxing UnLyrical

FEBRUARY 2, 2017

What was even more fun to watch was the second group of people: those who tried to go down the escalator. The memory of those two groups of escalator riders never fails to bring a smile to my face. Then they’d walk down the flight of stairs opposite, and then do it all again, with more confidence this time.

Training 180

Training Banking Upcoming Groups 180

Waxing UnLyrical

AUGUST 2, 2018

Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Create surveys.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. You need to find your audiences and influencers and on which platforms they publish. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. There are many your team can use to streamline this research.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

DECEMBER 2, 2016

Speaking of homework, you’ll be directed to my Social PR Posse Facebook Group once you sign up, because that’s where you’ll share your #SocialPRbootiecamp homework. Def do this when you get the prompt, because it is really a kick-butt group, and you will learn SO much from the folks in there. I guarantee it.

Eventful 100

Eventful Training Banking Course 100

Waxing UnLyrical

MAY 9, 2016

C3 (Content) Weidert Group Case Study: Fisher Tank Company. Why: “While Fisher’s team was somewhat hesitant initially to add an Inbound strategy and tactics to their marketing, today they’re some of the most enthusiastic supporters and promoters of the approach,” as you can read in this Weidert Group case study.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

NOVEMBER 20, 2015

I then decided to ask the group how they measure efforts that contain multimedia: A3. I was also interested in how our group of smarties used best practices in multimedia to generate better outcomes: A4. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. measurepr.

CPA 100

CPA Consultant Metrics Groups 100

Waxing UnLyrical

AUGUST 14, 2012

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. It’s Still About The People , originally posted on Waxing UnLyrical , published by Shonali Burke. Image: LSE Library via Flickr, CC 2.0.

Banking 245

Banking Flickr Library Newsletter 245

Waxing UnLyrical

MARCH 2, 2017

Add to that, she published it at a time when a “lessons learned” post for 2016 is still extremely useful in 2017; we have 5/6 of the year still left, so lots of time to put lessons to use. She names me among them, but that’s not why I think it’s a great read. Please share your thoughts in the comments below.

Training 100

Training Banking Consultant Education 100

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. In July, Outlook Publishing (India) Pvt. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

OCTOBER 17, 2016

Since then, she’s made a concerted effort to get to know her fellow Virtuosos, and really works the course and private Facebook Group (you know what they say, it works if you work it). Sushi, it was basically a major food group of mine when I lived in Paris. So it’s my pleasure to introduce you to Danielle today!

Delicious 100

Delicious Consultant Course Banking 100

Waxing UnLyrical

AUGUST 22, 2012

Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. originally posted on Waxing UnLyrical , published by Shonali Burke. He is a husband, Iowa Hawkeyes and Chicago Cubs fan.

Privacy 198

Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

SEPTEMBER 5, 2012

By maintaining an employee learning group , my backup had approximately 25 other employees in the organization who could assist her with social media monitoring and getting the word out if things got hairy. You just read Do Your Career a Favor, Be Replaceable , originally posted on Waxing UnLyrical , published by Shonali Burke.

Training 185

Training Flickr Collaboration Social Media 185

Waxing UnLyrical

SEPTEMBER 25, 2015

Katie Paine of Paine Publishing. A2 The Barcelona Principles updated launch last week, @richardbagnall ‘s AMEC group is ALWAYS developing resources. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. : Pierre-Loic Assayag of Traackr. A2: New/exciting?

Metrics 100

Metrics Consultant Reputation Research 100

Waxing UnLyrical

MAY 2, 2016

An elite group of Social PR pros found out last year, when I first launched my premiere online course. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What does it take to be a “Social PR Virtuoso”?

Hashtag 100

Hashtag Banking Training Consultant 100

Waxing UnLyrical

NOVEMBER 27, 2012

Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. 16 #measurePR transcript , originally posted on Waxing UnLyrical , published by Shonali Burke. (We fared just fine, but my thoughts remain with those in New York and New Jersey, who bore the brunt of the storm.).

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

JULY 19, 2012

Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is thekey to effectively communicating with those groups on behalf of clients. He does social media management for KimberMedia and does marketing/PR for @bgckids. He also blogs.

Klout 204

Klout Influencer Social Media Management Project 204

Waxing UnLyrical

FEBRUARY 25, 2013

Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest. who won a copy of CIPR’s recently published Share This , to which Richard contributed a chapter. We had a terrific #measurePR chat last week. Also, congratulations to Fleurie Amorette (a first-time chatter!)

Storify 200

Storify Handbook Consultant Reputation 200

Waxing UnLyrical

FEBRUARY 26, 2017

participating in our monthly group calls (super-valuable, see screen grab below of just ONE of the comments from this Friday’s call), AND. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Sign up here.

Training 100

Training Badge Case Study Exercises 100

Waxing UnLyrical

FEBRUARY 28, 2011

Another interesting aspect has been watching who is collecting and publishing information. Unburdened by the machine of a news organization, blogs have managed to be the first to publish information about Maltese in Libya, leading to a few spats about giving credit to who the source of a particular story is.

Flickr 150

Flickr Compete News Eventful 150

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. You just read How the Regina Police Service Uses Social Media , originally posted on Waxing UnLyrical , published by Shonali Burke.

Social Media 165

Social Media Construction Flickr Communities 165

Waxing UnLyrical

OCTOBER 21, 2016

RSVP in the Social PR Posse group (if you’re not already part of the group, just request to join and I’ll approve you). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. 2:45-3:45 pm, White River H.

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

JANUARY 4, 2016

Why: This question came up in a Facebook group I belong to, and this was my answer. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. But – with the right ideas – your traffic will grow every week,” says Ian Cleary. Is it Shortsighted Not to Host Your Own Blog?

WordPress 100

WordPress Consultant Hosting ROI 100

Waxing UnLyrical

MARCH 30, 2011

Case in point: Renai LeMay is a well-known technology journalist and publisher in Australia, known (at least in the circles I inhabit) for his occasional rants against PR people (his rants having somewhat of a cult following, and even their own hashtag – #renairant) and his abhorrence of telephone calls.

Web 2.0 134

Web 2.0 Press Release FAQ Flickr 134

Waxing UnLyrical

AUGUST 28, 2012

Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. originally posted on Waxing UnLyrical , published by Shonali Burke. He is a husband, Iowa Hawkeyes and Chicago Cubs fan.

Conference 186

Conference Meeting Flickr Curation 186

Waxing UnLyrical

NOVEMBER 14, 2016

The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Delicious 100

Delicious Insurance Banking Course 100

Waxing UnLyrical

MAY 1, 2015

And it’s also to ask any of my women friends (or those with daughters/women of childbearing age): If you fall into the way-too-large group of women who have not yet figured out why your period is so painful… please, insist your doctors check it out. Based in the Washington, D.C.,

Insurance 100

Insurance Travel Consultant Class 100

Waxing UnLyrical

JANUARY 29, 2019

Perhaps even more essential is the ability to schedule and send mass, drop emails to designated groups of customers and clients. Businesses can create posts, messages and advertising copy pre-emptively, and then use AI tools to publish the posts on a pre-set date. Fully customizable email templates can be crafted as well.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

AUGUST 31, 2012

You don’t need to create a focus group; you have one already. You just read How Manwich Could Use Twitter Without Even Being On It , originally posted on Waxing UnLyrical , published by Shonali Burke. If you are not garnering this data, which is free and public via a listening program, why not? Want to test a new flavor?

Twitter 154

Twitter Flickr Klout Case Study 154

Waxing UnLyrical

JANUARY 8, 2016

There are a gazillion groups you can join, whether on Facebook, Meetup… and I’d love you to join my own Social PR Posse group, where we talk about anything and everything related to Social PR. Group calls using Zoom (works great, better than Skype most of the time). Google+ Hangouts. Based in the Washington, D.C.,

Statistics 100

Statistics Organization Consultant Groups 100

Waxing UnLyrical

APRIL 25, 2011

[With minor differences, this post was originally published on KimberMedia.]. He defines success as effectively communicating with those groups on behalf of clients. Matt LaCasse is in the business of strategic communications.

Tweetdeck 212

Tweetdeck Buy Twitter API 212