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Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

The Samsung Group conglomerate has dozens of affiliate companies under its banner. They excel at identifying trends and specifically curating products for different markets and regions. This massive collective focuses on creating and publishing quality and authentic user-generated content. million followers on Instagram.

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. In short, 30% of the companies in our sample are curation-focused : 75% or more of their posts link to third-party websites. Which Works Best, Curation or Creation?

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Target Dabbles in Curated eCommerce with “Awesome Shop”

Convince & Convert

Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. Target Dabbles in Curated eCommerce with “Awesome Shop” is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. This post was originally published on ThornleyFalis.ca.

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. Among that group Real Simple has attracted the largest following to-date. Should Publishers Add “Pin It” Buttons? Cooking Light. Better Homes and Gardens.