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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company.

Twitter 230
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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Mitchell Clements explains that brainstorming at ESPN has two primary purposes: Identifying potential “storylines” their audience will likely engage with during any sporting event, allowing them to create a bank of content ready to go if and when they happen. It was based on a viral video in the sports media space. It was timely.

Content 130
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The ultimate social media listening guide for marketers

Sprout Social

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Result : brand sentiment, customer sentiment.

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Largest age group: 25-34 year olds. Key Stats: Over 2.8

Platform 118
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What are they interested in – sports, music, TV? Is Sentiment Making Brands Stupid? Do they care about your brand affiliations or sponsorships?

Brands 275
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Using social listening to surface trends to your audience

Sprout Social

You can also filter trends by categories such as entertainment, news, sports and more. So you should be able to filter the most popular hashtags on various topics and categories including health, design, animals, sports, news, home and more. The trend even made it to the Tweets of sports teams like the Golden State Warriors.

Trends 126
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The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). In terms of sentiment analysis, Green Lantern actually has the best ratio of positive mentions (8:1) in its dataset. Thor 38.05%.

Alterian 143