Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. Eighty marketers came together to network and share insights about the evolution of people’s expectations for today’s brand/consumer relationships.

Sports 107

Sports Communities Sentiment Team 107

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. R.I.P. Yahoo Groups.). Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. Market research.

Reddit 100

Reddit Brands Meme Forums 100

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

Audiense

MARCH 28, 2018

Traditionally, the results obtained from social listening covers what was said around the topic, brand, the sentiment and the volume of that conversation… but that was all. When analysing a group of people, target audience or a target market, there are generally two layers to evaluate: demographics and psychographics.

Analysis 87

Analysis Research Metadata Patterns 87

Likeable

SEPTEMBER 24, 2019

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Chief among them: the content firehose. Twitter natives expect to hear back from your brand within 1 hour.

Twitter 80

Twitter Airlines Aggregator Meme 80

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity.

Examples 96

Examples FAQ Insurance Retail 96

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. With that mix of two distinct groups in your target audience, how do you meaningfully connect with them both on Twitter?

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

JUNE 7, 2016

They can be used for one-on-one conversations or between a group of users. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. Events on Twitter Tab. Advanced Options.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

Template 145

Template Templates How To Tourism 145

Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool. Before I get into the results for this week, I would like to invite you to test your picks against the formula that I listed above in my ESPN group. The person who finishes the season with the best record will get a $25 Amazon gift card from me.

Lithium 43

Lithium Sentiment Team Conversation 43

Sprout Social

DECEMBER 21, 2023

A competitive product analysis is the process of researching and analyzing your competitors’ products to determine how prolific they are in the market, gaps they leave and what threats they pose to your products. Inform marketing campaigns There’s much more of a through-line between product analysis and marketing than meets the eye.

Analysis 105

Analysis Products How To Price 105

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. This tactic is a favorite of the brewing company, which has a history of hosting sweepstakes for the Fourth of July and major sporting events.

Campaign 136

Campaign Social Media Collaboration Apple 136

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays. Think of it as a speedy alternative to a focus group.

Brands 115

Brands Meme How To Advertising 115

Sprout Social

APRIL 10, 2023

There’s a reason why brand awareness is still the top goal for many marketers. That’s exactly what makes their marketing so brilliant and memorable. The company largely markets itself in the same spaces as alcohol brands. This includes musical festivals and sporting events. This piggybacks on the point above.

Brands 127

Brands Handbook Company Examples 127

Hootsuite

APRIL 11, 2022

29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. Monitor brand sentiment. Collect feedback.

Retail 97

Retail FAQ How To Survey 97

Social Media Strategery

APRIL 1, 2009

Very few sales-y marketing types (that I came across). I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. Powered by Wordpress.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. It’s my birthday and I have some great news! and a number of others.

Marketing 264

Marketing SEO Case Study Small Business 264

Laurel Papworth

SEPTEMBER 18, 2014

In other words its’ the equivalent of telling them “it’s here” Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Follow List. Embed List.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Hootsuite

MAY 3, 2023

That said, they do reflect the overall sentiment of online searches. Use categories YouTube uses categories to group videos into broad topics, like “Sports” or “Technology”. Helpful YouTube SEO tools There are several helpful YouTube SEO tools on the market today. Here’s a breakdown of our top six.

SEO 111

SEO YouTube Embedding Hashtag 111

Convince & Convert

JULY 1, 2016

Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. He is the Vice President of Marketing of Zignal Labs. Jay: Hey, everybody.

How To 113

How To Widget Trends Report 113

Laurel Papworth

FEBRUARY 22, 2015

Identify the pain points and the hopes/wishes briefly, the circumstances and backstory and any anecdotes you can glean (CEO wants a LinkedIn group, we had problems on Facebook, Instagram is really popular with our staff). Who Are the Market Segment and Customer Avatars? lobby groups, new in a job, re-entering workforce after time off.

Avatar 40

Avatar Strategy Social Media How To 40

Convince & Convert

FEBRUARY 2, 2012

Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical. That’s a lot. Is that the case?

Social Media 116

Social Media Committee Team Questions 116

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels.

Campaign 130

Campaign Social Media UGC Metrics 130

Convince & Convert

APRIL 27, 2012

In sports, how often does ESPN report on tweets? It is a symbiotic relationship, because the other group, celebrities, athletes, the other group that uses Twitter disproportionately are the media. Jay : My problem is not with the celebrity athletes or the gin-soaked market researchers. Hourly, by the minute.

Insurance 115

Insurance Journal Research Hashtag 115

Sprout Social

APRIL 18, 2024

Industries like retail, media and sports frequently surpass this number, reaching up to 43 posts per day. That’s thousands of posts brands need to publish each year—way too much work for social media managers juggling strategy, reporting, influencer marketing and more. That’s where AI Assist comes in.

Features 123

Features Sentiment Social Media Management Report 123

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Cameo Calls let you chat with your favorite celebrity and invite a group of friends to join you. Celebrity endorsements are a tried-and-true marketing tactic, but that’s because they work!

Video 91

Video Brands Hosting Template 91

Keyhole.co

MARCH 3, 2023

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet underused social marketing platform.

Reddit 52

Reddit Marketing Lurker Posterous 52

Convince & Convert

OCTOBER 22, 2014

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. It’s About the Experience. People Love to Laugh.

B2B 167

B2B Video Trends Content 167

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. This was not addressed in the chat.)

Digg 100

Digg StumbleUpon Communities Upcoming 100

Bill Hartzer

DECEMBER 17, 2012

Komen for the Cure announced its decision to end its longtime partnership with Planned Parenthood, the nation’s leading breast cancer charity was widely criticized, particularly via social media, with many alleging that funding was cut due to pressure from anti-abortion groups and anti-abortion sentiment in the Komen executive ranks.

Insurance 161

Insurance Apparel Policies Report 161