Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics.

Marketing 90

Marketing Privacy Policies Issues 90

Buzz Marketing for Technology

OCTOBER 5, 2011

We often throw this idea around as marketers – “being relevant”, but few people discuss how! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. This was research that was exclusive to IAB MIXX, but you can now see below. IAB Mixx Research. View more presentations from Networked Insights.

Quantcast 188

Quantcast Data comScore Microblogging 188

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. A study by Bain & Co. Guest post by Mehdi Hussen. Acquiring new customers is vital for every business.

Sentiment 142

Sentiment How To Analysis Trends 142

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Get That Research Done and Strategy Written. Social media marketing agency tip.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles.

B2B 142

B2B Research Influencer Marketing 142

Oktopost

FEBRUARY 12, 2020

If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. The speed, and information density, of ecommerce has helped us learn more about the art and science of marketing than anything that has come before. What is Recruitment Marketing?

Marketing 108

Marketing Campaign Company Advertising 108

Hootsuite

APRIL 25, 2023

What are the best social media platforms for real estate marketing? Only a handful have the user base and capabilities to be effective real estate marketing channels. But it’s the number of ways Facebook marketing helps you find potential clients that make it a top real estate social media platform.

Real Estate 98

Real Estate Platform Social Media HootSuite 98

Viper Chill

APRIL 28, 2013

I mention the list not only because I want you to subscribe, but I recently launched my Warrior Forum guide there. A quick background check for those of you who don’t know about Warrior, is that it’s basically a discussion board for internet marketers wanting to learn about internet marketing. Alan (thanks Alan!)

Forums 80

Forums List eBook Review 80

Viper Chill

NOVEMBER 1, 2013

November 1st is now upon us, so that means it’s the launch of the Triple X Niche Site Case Study. For any of you who missed the unveiling post , this is a niche site case study with a twist. We believe this has the potential to be the biggest and best niche site case study ever shared on the internet.

Case Study 79

Case Study Study Sites Forums 79

Hootsuite

JUNE 17, 2020

With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. Before your company can start LinkedIn marketing, it needs a LinkedIn page. Source: LinkedIn.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. It’s my birthday and I have some great news! Want the trends, news, and findings too? Yes, it will take time.

Marketing 264

Marketing SEO Case Study Small Business 264

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Viper Chill

NOVEMBER 12, 2013

We’re well underway with our Triple X Niche case study (introduction post here ) and we now have over 20 ongoing case studies on the forums. One thing I promised to do when introducing Mr.V into the case study was to answer his questions and queries in public.

Research 82

Research Analysis Wikipedia Case Study 82

Mindjumpers

FEBRUARY 18, 2015

Among other things the research showed that 32 % of people who share content online would only share via Dark Social. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts. A dominant but seldom discussed force in online sharing.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

FEBRUARY 18, 2015

Among other things the research showed that 32 % of people who share content online would only share via Dark Social. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts. A dominant but seldom discussed force in online sharing.

Social Media 100

Social Media Instant Messaging Tips URL 100

Viper Chill

DECEMBER 18, 2013

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. If you would like more information on these tools, be sure to follow my thread (stickied at the top) on the case studies forum. 10 Dedicated Proxies : $40.

Case Study 87

Case Study Study Report Domain Name 87

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Marketing generalist.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

Viper Chill

JUNE 20, 2011

This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. And, in-turn, make more money.

Research 87

Research Yahoo Affiliate marketing Forums 87

Buzz Marketing for Technology

JUNE 27, 2008

Computer Writing and Research Lab. is the study of argumentation and persuasion (Aristotle 1991) â?? Writing the learning organization: A framework for teaching and research. Market matters: Applied rhetoric studies and free market competition. A diary study of task switching and interruptions.

Research 190

Research API Collaboration Project 190

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Boston Children’s Hospital Boston Children’s Hospital is home to the largest hospital-based pediatric research program in the world.

Social Media 105

Social Media Privacy Insurance Guidelines 105

Keyhole.co

MAY 3, 2023

Develop leads by pinpointing prospects By tracking a range of terms, you can reveal users in your target market who may not know about your business. Learn your audience’s language Effectively marketing a product through content such as ads and landing pages involves speaking the audience’s language.

Strategy 64

Strategy Hashtag URL Industry 64

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

ProBlogger

JUNE 7, 2018

And as content marketing became more and more of a must-have, I started getting a lot of inquiries from business owners and marketers who were frustrated with how to create great content. Imagine a chiropractor who wants to attract patients to their clinic, or a researcher who wants to raise their profile to attract funding.

Case Study 47

Case Study Startup Study Blogger 47

Mindjumpers

DECEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. You can connect with him on Twitter @Conversionation. Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, For the time period studied, Northwestern University and New York University saw the highest growth with NYU adding an impressive 67.2K fans respectively. pic.twitter.com/zWWbYWBWij. Gen Z voice.

Social Media 120

Social Media Strategy Hashtag Research 120

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Ben & Jerry’s – Gauging market demand At one time, the beloved ice cream brand spent most of its social media ad budget promoting its products during the summer. New Challenges 1.

Examples 59

Examples Brands Sentiment Reputation 59

Viper Chill

AUGUST 1, 2013

Before I did anything, I joined a forum called Stack That Money. It’s a forum my friends in question used to be a part of and I thought that if I could speed up my learning, I would also be able to speed up the results I get and it would make for a better case study. Step 1: Test Out My Market With Very Cheap Clicks.

Case Study 90

Case Study Study Adwords Campaign 90

Hootsuite

APRIL 8, 2021

Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group , brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Videos that meet upper-funnel marketing goals should stick to a 30-90 second video length.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145