Twist Image

MARCH 23, 2011

That true influence when it comes to advertising comes from channels that are more personal or more interactive. "According to Deloitte 's fifth edition 'State of the Media Democracy' survey, 71% of Americans still rate watching TV on any device among their favorite media activities. You would think that the shift is clear.

Advertising 111

Advertising Types Influencer Instant Messaging 111

Social Media Strategies Summit

FEBRUARY 24, 2021

Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Influencers : Who are the most prominent accounts or authors talking about you?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Influence score allows you to identify top influencers and creators in your niche. Mentionlytics also identifies the top influencers in your niche.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JUNE 28, 2023

Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. People join private Facebook Groups or forums to meet and talk with other like-minded people. A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

MAY 21, 2013

The only thing that is more or less the same is the theme I started with (and I love it too much to let it go… for now…) and which, incidentally, influenced the look and feel of my business site once that was set up. Blogging Shonali Burke blog survey waxing and waning' But it’s changed in so many other ways.

Survey 209

Survey Consultant Forums Blogger 209

Keyhole.co

JANUARY 16, 2024

This includes analyzing their use of influencer marketing, which can provide valuable insights into how they leverage influencers to connect with their target audience. It’s a metric that indicates your level of visibility and influence in the digital arena. online user reviews, feedback surveys, customer emails).

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

AUGUST 10, 2023

to Drive More MQLs from Social Media Content Employee Advocacy B2B Influencer Marketing User-Generated Content and Social Proof Putting It All Together Get to Know Your Audience The first step in using social media for lead generation is actually understanding your leads. Often times, it’s from our own internal resources.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 2, 2022

It comes as no surprise, then, that YouTube audiences are 17% more loyal to top influencers than they are to media companies. Brands that want to optimize their social strategies are pouring money into partnerships with key influencers. That’s why the creator economy is such a buzzword in the industry today.

YouTube 139

YouTube Trends Strategy Content 139

Keyhole.co

SEPTEMBER 20, 2023

Use social listening to track brand mentions across different social networks and forums. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys. Partnering with Influencers and Advocates Influencer partnerships and word-of-mouth can go a long way to get the desired visibility on social media.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

JANUARY 3, 2024

New for 2023: More than 85% said that influencer marketing is now an integral part of their marketing mix, and 23% of businesses have adopted an always-on influencer marketing program. Predictions for 2024: Expect more use of short-form video, more diversity with partners, and more co-creation between brands.

B2B 142

B2B Research Influencer Marketing 142

Convince & Convert

JULY 1, 2014

Social Media Case Studies brand advocates grouphigh influence influence marketing influencer outreach readytalk social media case study summit club' Do you have an awesome outreach marketing case study to share? I’m always looking to collaborate so email me at kristen@grouphigh.com!

Case Study 165

Case Study Brands B2B Marketing 165

Sprout Social

NOVEMBER 8, 2023

For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. These drivers can all influence how customers feel about a brand, and it’s important to track them all in order to get a complete picture of customer sentiment.

Sentiment 111

Sentiment How To Analysis Review 111

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Drive more pre-qualified patient referrals. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

Socialized

FEBRUARY 12, 2021

Recent surveys have shown that video is the predominant medium of media used during their content campaign, which further proves how effective such content could be. Other methods generated by YouTube lead include: Subscribers and Comments and motivating YouTube Influencers Alliance YouTube advertising pay.

YouTube 100

YouTube Brands Hubspot Overview 100

Proactive Report

AUGUST 7, 2010

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Key findings : Twitter users want to influence others. Tags: Research influence social media strategy twitter.

Activities 110

Activities Twitter Syndication Forums 110

Sprout Social

DECEMBER 5, 2022

In 2022, 98% of consumers said they planned to make at least one purchase through social shopping or influencer commerce. It’s created an “always-open forum” for constituents’ to voice their questions and concerns. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Pixlee

FEBRUARY 23, 2018

Building connections with social influencers who can attract more followers. According to one survey, 85% of consumers find visual UGC more influential than brand photos or videos. Some advice for creating social media awareness for brands include: Identifying a target platform. Crafting a tone that reaches targeted audiences.

Retail 55

Retail Trends UGC Authentication 55

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Develop relationships with influencers. Get ideas for product development.

Social Media 191

Social Media Research ROI Technorati 191

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Get influencers to write for you. But until you get to that point, why not make the most of your relationship or connection with an influencer?

Strategy 93

Strategy Content Marketing Influencer 93

Sprout Social

FEBRUARY 21, 2019

By listening in on geographic micro-influencer conversations, you’ll glean tips on the best new restaurants and shops nearby. You’ll also be able to use listening to find new influencers. Other listening channel options include tracking press articles, forum discussions and review sites. Conclusion.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Sprout Social

JUNE 7, 2023

This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™. review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

MARCH 8, 2023

Start testing the waters with your team—chime them in Slack, send out a survey or ask in a meeting. Establish a team of “internal influencers” As you start working with more talent, identify who you can go to to create quality, reliable content. Create an open forum for coworkers and even fans to submit video ideas.

Video 94

Video Film Content How To 94

Proactive Report

JUNE 1, 2010

What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase : 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. The top purchase influences for women are: Consumer reviews on shopping sites 61%.

Brands 82

Brands Message Boards Flickr Forums 82

Rebekah Radice

MAY 30, 2017

They’re also a great way to build relationships with industry leaders and influencers… When writing such a post, make sure to make the interview fresh, compelling, and relevant to your reader. Interview other bloggers and industry influencers. Browse Quora and Forums. Interviews and Profiles.

Privacy 139

Privacy Social Bookmarking Review Industry 139

Buffer Social

OCTOBER 14, 2019

It was a side of him you don’t alway see in public forums. Survey says: Facebook. (!?). Their survey showed that 70 percent of people prefer to watch Facebook Stories over Instagram Stories or Snapchat. The audio was a very sincere Zuckerberg talking openly and genuinely with his team. Social media news item #4.

News 63

News Facebook Survey Hubspot 63

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. JustUnfollow.

Tools 206

Tools Social Media Lithium Sysomos 206

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Get influencers to write for you. But until you get to that point, why not make the most of your relationship or connection with an influencer?

Strategy 60

Strategy Content Marketing Influencer 60

Razor Social

MARCH 30, 2016

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

ProBlogger

MARCH 24, 2022

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). I use personal language.

Communities 40

Communities Strategy Forums Project 40

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Response rates for email surveys continue to decline; who has the time to answer a survey? (At An active and helpful support forum? Gather market intelligence. At least without a very attractive incentive to do so.)

ROI 191

ROI Case Study Bazaarvoice Klout 191

Later

SEPTEMBER 1, 2020

Add in the fact that influencers are such a big part of the Instagram community means that you have plenty of opportunities to partner with relevant voices who help drive interest back to your business and products. But where Instagram is somewhat lacking is in its ability to provide “group forums” for followers to interact among themselves.

Platform 78

Platform Social Media Small Business Instagram 78

Buzz Marketing for Technology

JUNE 27, 2008

Combines the survey and data analysis tools into one package. If there was one hassle it was having to manipulate data from surveys to input into analysis/visualisation tools. Net-Map Toolbox - Influence Mapping of Social Networks : Introduction into the Net-Map Toolbox by Eva Schiffer. SOCNET Experts Forum [link].

Analysis 100

Analysis Social Networking FAQ Wiki 100

ProBlogger

MARCH 24, 2022

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). I use personal language.

Communities 26

Communities Strategy Forums Project 26

Webbiquity SMM

JUNE 20, 2011

But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. Maybe or maybe not, the social media ROI debate continues.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Rebekah Radice

MAY 30, 2017

They’re also a great way to build relationships with industry leaders and influencers… When writing such a post, make sure to make the interview fresh, compelling, and relevant to your reader. Interview other bloggers and industry influencers. Browse Quora and Forums. Interviews and Profiles.

Privacy 60

Privacy Social Bookmarking Review Industry 60