article thumbnail

Digital Touchdown: Super Bowl Viewership Survey Trends Leaning to Streaming Services

The Realtime Report

Digital Touchdown: Super Bowl Viewership Survey Trends Leaning to Streaming Services. Adtaxi —one of the nation’s fastest-growing digital marketing agencies, today announced the results of its annual Consumer Streaming Trends and Super Bowl Viewership survey. Cable penetration was over 50% just 3 years ago.

Survey 91
article thumbnail

Trust in business is the catalyst for change

Sherrilynne Starkie

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. Here’s an excellent interview with Richard Edelman at last month’s World Economic Forum in Davos, Switzerland.

Survey 259
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Rocking Content Marketing Strategy

Writtent Blog

You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works. Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing.

article thumbnail

How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Let’s dive into some of them in detail.

Strategy 105
article thumbnail

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129
article thumbnail

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. Forums and messaging boards devoted to the hobby were also awash with people discussing migraine treatments.