And, yet,  social media marketing is still a very “hot&# topic. From forums to blogs: online conversations are happening since years and the success of [.]. Blog Connected marketing Social media marketing social media marketingSocial media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. MORE >>

The Good, The Bad and The Ugly of Cause Marketing. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 14. It focused on lessons learned integrating social media into cause marketing campaigns, and how the influx of conversations requires a new level of authenticity from causes and nonprofits. In addition to the questionable creative, numerous tactical errors were made making Groupon’s 2011 Super Bowl ads one of the worst cause marketing campaigns ever. View more presentations from Geoff Livingston. Conclusion. MORE >>

Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Book em Verdino: announcing microMARKETING | Main | If Twitter were a state, it would be Arkansas » Three B2B marketers dish out social media tips & tricks Tomorrow morning, I'm heading to Boston, where I'm slated to moderate a panel at the MarketingProfs Business-to-Business Forum.  What this post really is about though is no-nonsense.  You will be after Aug 12. microMARKETIN MORE >>

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Market influence. They include Indium Corp., MORE >>

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Youtube Makes Interactive Gallery 5 Popular Posts About Social Media » Social Media Marketing Policies and Education: The Employee Perspective Posted by admin Sep 9th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. First, why do you draft such a policy? Partially, because you can use it as a public message to share with customers, partners, etc., So why not? MORE >>