Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. In order to vote on Twitter and Instagram, fans had to include the radio station’s handle, an artist’s name and #ArtistOfTheSummer.

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Questions Data Focus Group Analysis 123

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Gear identified these brand advocates by searching social and approaching directors in sales and marketing.

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Survey How To Education Hotels 123

Audiense

JUNE 13, 2017

The Audiense Insights platform has automatically segmented the audience based on common interests and characteristics, including unique influencers, location, language, interests, demographics and even their personalities. The different segments that Audiense Insights identifies can influence several key decisions for brands.

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Sports Focus Group Eventful Influencer 126

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Follow him on Twitter: @NealSchaffer. Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter.

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Influencer Social Networking Reputation Focus Group 60

Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Source: Hootsuite’s Digital Trends report 2.

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HootSuite URL Analytics Forums 120

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Social Media Research ROI Technorati 191

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

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Authentication Analysis Sentiment Tumblr 102

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The third is a consumer goods company.

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Company Social Media Posterous StumbleUpon 231

Convince & Convert

AUGUST 27, 2015

While the media loves Twitter, the story is bigger than any one social network. Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. Said another way, your influencers may be creating the news. The list goes on and on and on.

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Vimeo Influencer Smart Phone Instant Messaging 60

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools 93

Tools Sentiment How To Team 93

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. What markets do you serve? Align your social media and marketing efforts to your goals. Stop the Random Acts of Marketing!

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Apple Brands Tips Consultant 139

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world. Connect with Your Contacts.

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B2B Brands Tips Notification 69

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Social Media Marketing

DECEMBER 4, 2009

On Tuesday evening, Ford hosted a tweetup in Hollywood at the famed Palladium , where we brought together more than 90% of the Fiesta Agents in person, their friends, and fans of the Fiesta Movement to celebrate the conclusion of 6 months of activity by these social influencers. The numbers were great. So that's where we are at this point.

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Focus Group Hosting Hashtag Team 140

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

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ROI SEO Social Media Tips 114

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. It’s changed the source of influence. You can do online focus groups. Communispace is one way to build an online community for focus groups. Finding new audiences/markets. Everyone is a publisher.

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Focus Group Survey Influencer Issues 49

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

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Communities Groups Groups Social Media 117

Hootsuite

APRIL 7, 2021

Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. To help, we’ve put together this overview of the fledgling platform, as well as its pros and cons from a marketing perspective. By comparison, TikTok has 689 million active users, and Twitter has 353 million.).

Influencer 143

Influencer Privacy Template Templates 143

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Sherrilynne Starkie

JANUARY 8, 2018

Writing A foundational skill required to convey ideas, persuade and build influence. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research.

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Skills Social Media Sysomos Diagrams 334

Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Twitter: 140 seconds.

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Social Media Content UGC Influencer 239

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

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B2B Research Sentiment Marketing 113

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

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Social Media Strategy Consultant B2B 148

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? Jay : Yeah, and look, I don’t pretend to have any sort of disproportionate Facebook crystal ball, but what I can tell you is that I’ve been doing digital marketing for almost 20 years, and give it a chance, right? Eric : No, I have not.

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Yahoo Yammer Social Media Software 115

ProBlogger

NOVEMBER 24, 2011

Google+ is designed to draw you away from both Twitter and Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. Fair enough.

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Products Google Groups Groups 52

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Relevance is next to godliness when it comes to influencers. Chances are, there are smaller influencers or groups who have far more clout in your area.

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Trends Marketing Forums Microsoft 60

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. For instance, product development teams can incorporate user feedback into product improvements and feature releases, while marketing teams can use customer insights to craft more relevant messaging. So, listen actively. Then, act on the feedback.

Strategy 132

Strategy How To Metrics Loyalty 132

Buffer Social

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Twitter/X 1. This highlights potential regulatory challenges in the EU market.

News 72

News Social Media Marketing Facebook 72

Hootsuite

OCTOBER 13, 2020

Marketers do their best work when they understand their audience. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. On Twitter, you can use hashtags or keywords. Here’s why your brand needs to track social sentiment.

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Sentiment Analysis Template Templates 145

agora pulse

APRIL 29, 2020

So if you’re not using it to market your business and connect with your audience, you’re going to want to keep reading. But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact. 1 struggle marketers and entrepreneurs are facing right now.

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YouTube Strategy How To Video 96

Buffer Social

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. Trend 5: The evolution from multichannel to omnichannel marketing. Let’s dive in! 5 data-backed social media trends you need to know for 2019.

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Trends Social Media Data Authentication 111

Buffer Social

JULY 25, 2019

Growth marketers. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Some of our most popular posts on social media are about Instagram marketing and data studies. When do you launch a marketing campaign?

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Social Media Management Data Social Media Sentiment 67

Viper Chill

DECEMBER 2, 2012

The result: 70% global market share in personal-financial-management software with minimal expenses for traditional marketing or selling. How SEO Influences Gamer Buying Habits. For marketers, this means that the pre-launch window is a key time when they can influence gamers’ purchase decisions. That’s a record.

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Reddit Wikipedia Aggregator Cost 80

Keyhole.co

MARCH 16, 2023

And that’s just Twitter. On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? You won’t get burned for marketing your Valentine’s products on Valentine’s Day – Chime in!

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

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Social CRM Twitter B2B CoTweet 145