Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Make sharing easy Do you have sharing buttons on your blog articles for more than Facebook, Twitter, or Pinterest? Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics FAQ 120

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Twitter, Facebook and LinkedIn groups, community sites (e.g. Develop relationships with influencers. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. How to integrate influencer marketing into your digital marketing strategies and social media marketing plans. Or do you need help better understanding your audience such as doing a customer focus group?

Social Media 78

Social Media Template Templates Marketing 78

Convince & Convert

AUGUST 27, 2015

While the media loves Twitter, the story is bigger than any one social network. Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. Said another way, your influencers may be creating the news. The list goes on and on and on.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research.

Company 231

Company Social Media Posterous StumbleUpon 231

Oktopost

OCTOBER 28, 2019

Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world. Building relationships with influencers can open up advantageous opportunities for collaboration. We’ve boiled them down to twelve key tips.

B2B 69

B2B Brands Tips Notification 69

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Listening can even expose an emerging crisis before it makes the news.

Tools 92

Tools Sentiment How To Team 92

Social Media Marketing

DECEMBER 4, 2009

On Tuesday evening, Ford hosted a tweetup in Hollywood at the famed Palladium , where we brought together more than 90% of the Fiesta Agents in person, their friends, and fans of the Fiesta Movement to celebrate the conclusion of 6 months of activity by these social influencers. The numbers were great. So that's where we are at this point.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. It’s changed the source of influence. You can do online focus groups. Communispace is one way to build an online community for focus groups. We’re talking to our customers all the time but are we listening?

Focus Group 49

Focus Group Survey Influencer Issues 49

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. How is our market share today vs. a year ago, and how will a new program help influence that? This post was mentioned on Twitter by Ed Shahzade and others.

Research 265

Research Social Media Marketing Retail 265

Pam Moore

JULY 11, 2018

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. Accept it, deal with it and make them count!

Apple 139

Apple Brands Tips Consultant 139

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI Social Media SEO Tips 114

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood. Twitter is a fantastic tool to use. It finds your customers Companies using traditional marketing methods (e.g.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

APRIL 7, 2021

By comparison, TikTok has 689 million active users, and Twitter has 353 million.). The app will prompt you to follow people: people from your contacts list, influencers, thought leaders, and other users who care about the same things you do. Meanwhile, clubs are interest-, identity- or industry-focused groups. million times.

Influencer 143

Influencer Privacy Template Templates 143

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MARCH 12, 2009

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback.

Brands 133

Brands Message Boards Travel Forums 133

Sherrilynne Starkie

JANUARY 8, 2018

Writing A foundational skill required to convey ideas, persuade and build influence. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research.

Skills 334

Skills Social Media Sysomos Diagrams 334

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Twitter: 140 seconds. We’ll start with Carusele’s specialty service -influencers. Videos should be kept short.

Social Media 239

Social Media Content UGC Influencer 239

ProBlogger

NOVEMBER 24, 2011

Google+ is designed to draw you away from both Twitter and Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. Fair enough.

Products 52

Products Google Groups Groups 52

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. With Sprout, you have the tools you need to demonstrate impact and influence decision making, and more time to focus on ways to reach your KPIs, fortify your strategy and prove ROI. They even share unfiltered thoughts about you and your competitors.

Data 133

Data Social Media Metrics Analytics 133

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. That’s a crisis.

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Fun fact: Sprout’s Listening tool uses AI to quickly identify brand mentions, trends, influencers and more. More importantly, listening shows customers you value their opinions. So, listen actively. Then, act on the feedback.

Strategy 133

Strategy How To Metrics Loyalty 133

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. What colors tend to influence rooms? Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. How can those findings influence your marketing campaigns or product development?

B2B 112

B2B Research Sentiment Marketing 112

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. As you monitor social sentiment over time, you will start to understand how your messaging can influence the way your followers feel about you. On Twitter, you can use hashtags or keywords.

Sentiment 145

Sentiment Analysis Template Templates 145

Laurel Papworth

FEBRUARY 12, 2012

Identifying and working with Influencers. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Tip : Make a list of bloggers and twitterers. Monitor them. Then engage with them. What can I say?

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

agora pulse

APRIL 29, 2020

But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact. In fact, Sean recommends one way to use this strategy right now: Go to Twitter or Facebook and actually type in those questions. Video is a powerful force that everybody needs to be maximizing.”

YouTube 96

YouTube Strategy How To Video 96

Audiense

DECEMBER 19, 2016

Journalists are used to receiving many professional standard emails every single day, but using an effective DM strategy on Twitter with a unique opportunity for a story allowed us to cut through that noise.”. Relevance is next to godliness when it comes to influencers. Vincent Colegrave , head of digital, Solar Impulse.

Trends 60

Trends Marketing Forums Microsoft 60

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Twitter/X 1. Regulatory Challenges X headed for a 'rule of law' clash with EU , warns Twitter’s former head of trust & safety.

News 72

News Social Media Marketing Facebook 72

Buffer Social

JANUARY 2, 2019

Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. We would all love to say hello to you on social media – especially Twitter! Hailley on Twitter and Hailley’s Website. Brian on Twitter and Brian’s Website. Enjoy the show?

Trends 111

Trends Social Media Data Authentication 111

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. One of the more recent trends with the role of a social media manager is that more and more these teammates are tasked with directly influencing sales through organic and paid.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Viper Chill

DECEMBER 2, 2012

How SEO Influences Gamer Buying Habits. For marketers, this means that the pre-launch window is a key time when they can influence gamers’ purchase decisions. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. ” Source: Venture Beat.

Reddit 80

Reddit Wikipedia Cost Aggregator 80