Waxing UnLyrical

JULY 16, 2014

Image: sean dreilinger via Flickr, CC 2.0. Robert was previously with BBDO Direct, Petersen Publishing, American Management Association, and National Syndications. . In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art.

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Waxing UnLyrical

OCTOBER 9, 2012

You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out. You just read From #HungertoHope on World Food Day , originally posted on Waxing UnLyrical , published by Shonali Burke. She and I would be so grateful.

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Waxing UnLyrical

APRIL 6, 2011

Image : Vectorportal via Flickr , CC 2.0. But what was most baffling was that this was published in PR Daily. I’d already commented on the original, commented on a reply to my comment, and commented on a rebuttal post that Chuck Hemann published on his own blog (read it, it’s terrific). Image: p.Gordon via Flickr, CC 2.0.

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Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Image: SalFalko via Flickr, CC 2.0. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!)

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Waxing UnLyrical

OCTOBER 12, 2012

People who are not consultants – and that is most people – could care less if (y)our blogs are publishing on a daily basis. Image: Lanzen via Flickr, CC 2.0. You just read 10 Observations on “Real” Public Relations and Social Media , originally posted on Waxing UnLyrical , published by Shonali Burke.

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Waxing UnLyrical

APRIL 9, 2013

Image: crimfants via Flickr, CC 2.0. I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. Regular readers of Waxing Unlyrical probably are familiar with Erin Feldman, the talented eclectic responsible for WUL’s Sarah and Sheldon illustrations.

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Waxing UnLyrical

APRIL 28, 2014

I am so sorry we didn’t publish for a few weeks. Image: Steven Depolo via Flickr, CC 2.0. I’ve been traveling a lot and then one of my dogs was diagnosed with cancer. You can imagine how crazy it’s been. So I apologize for going dark like this! Business leaders often rock the boat.

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Waxing UnLyrical

JUNE 15, 2015

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. Image: Jeff Gunn via Flickr, CC 2.0.

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Waxing UnLyrical

AUGUST 22, 2011

You may not have noticed, but for the last couple of weeks, Waxing UnLyrical has not been publishing over the weekend. For me, it’s not so much “quantity&# as “quality and consistency,&# because all said and done, there is comfort in consistency, both from the publisher’s point of view as well as that of the reader.

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Waxing UnLyrical

FEBRUARY 28, 2011

Image: People’s Open Graphics via Flickr, CC 2.0. Image: Johannesen via Flickr, CC 2.0. Another interesting aspect has been watching who is collecting and publishing information. Everyone I had met in Libya was fully aware of events in Tunisia and Egypt and yet no one seemed to think it would happen there too.

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Waxing UnLyrical

FEBRUARY 24, 2011

Image: Shareski via Flickr, CC 2.0. Make people post under their own name, which would have to be registered and verified (in an echo of the checks and balances used before letters to the editor are published in physical newspapers) and they might be a little more inclined to behave decently. Image: Joe Edwards via Flickr, CC 2.0.

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Waxing UnLyrical

AUGUST 14, 2012

Image: LSE Library via Flickr, CC 2.0. It’s Still About The People , originally posted on Waxing UnLyrical , published by Shonali Burke. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. You just read Public Relations. Public Relations.

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Waxing UnLyrical

JUNE 22, 2015

6 Rules of Thumb for Successful Brand Publishing. Navy via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.”

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Waxing UnLyrical

JUNE 12, 2015

Image: Memphis CVB on Flickr via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. And all the smart people who responded to my question on Facebook about the writing redundancies that are their pet peeves, making this post what it is?

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Waxing UnLyrical

SEPTEMBER 13, 2012

Image: The Eyes of New York via Flickr, CC 2.0. originally posted on Waxing UnLyrical , published by Shonali Burke. The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. You just read #measurePR Aug. measurePR Aug.

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Waxing UnLyrical

JUNE 21, 2012

as much as I could, what I do find very useful, outside of the publisher, etc., I find this feature very useful; I can simply copy a post and bung it in at various points in the “publisher” view, making minor edits if I want. So they typically contain the @ handle of the blogger publishing that post, etc.

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Waxing UnLyrical

JULY 11, 2011

Image: BenSpark via Flickr, CC 2.0. Use the easiest (and most effective) program you can find for your editing and publishing needs. Once you publish, review it and then head to your YouTube channel (or Vimeo…or both) to load that puppy. Image: Lord Jerome via Flickr, CC 2.0. I say, “Yes!”. I’m still working on it.

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Waxing UnLyrical

SEPTEMBER 11, 2012

Image: joewcampbell via Flickr, CC 2.0. Image: Chris Piascik via Flickr, CC 2.0. You just read How 9/11 Changed My Life Forever , originally posted on Waxing UnLyrical , published by Shonali Burke. I remember, I was dressed and ready before my husband was, and watching the morning news on TV in our family room downstairs.

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Waxing UnLyrical

MARCH 27, 2013

Thanks to the magic of the Internet and self-publishing, we are given an opportunity, every day, to write—or rewrite—our stories. Image: Huntington Theatre Company via Flickr, CC 2.0. Writing our own histories. As individuals and businesses in the digital age, we have an advantage that Richard didn’t.

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Waxing UnLyrical

APRIL 4, 2011

Image: Hector Alejandro via Flickr, CC 2.0. Image: NVS_Inc via Flickr, CC 2.0. In his free time, he does… well… social media… and publishes the blog Extremely Average. I applaud her for getting the gig. Toni Morrison , the first black woman to win the Nobel Prize in literature, will also speak. She will receive $30,000.

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Waxing UnLyrical

JANUARY 18, 2013

The post is published. Image: Nationaal Archief via Flickr, CC 2.0. One of our challenges as either PR pros or PR profs is to communicate the importance of timely action or timely response…of setting priorities and sticking with them as best as we can. Tomorrow is too late. The paper’s printed. The news is broadcast.

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Waxing UnLyrical

JULY 24, 2012

Lee recently published Optimize , which is just a terrific book (consider that my unofficial review, though a more official one is coming!), Image: Nathan O’Nions via Flickr, C reative Commons. This time was no different. and shared so much wisdom on how PR should and shouldn’t be measuring. You have a lot of reading to do.

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Waxing UnLyrical

MARCH 8, 2017

Image: Ted Eytan via Flickr , CC BY-SA 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Someone did that for each of us. The least we can do is pass it on.

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Waxing UnLyrical

AUGUST 1, 2012

Photo credit: havi , courtesy Flickr, CC 2.0. You just read The Strangest Argument I’ve Ever Had On Social Media , originally posted on Waxing UnLyrical , published by Shonali Burke. Have you ever attempted to discuss social media with anyone as resistant to its charms as in my example? What kinds of arguments did you make?

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Waxing UnLyrical

FEBRUARY 17, 2015

Image: Marc-Andre Larlvlere via Flickr, CC 2.0. It’s about the publishing ethos, the engagement ethos,” explains Gerry McCusker in this IABC interview by Caroline Cornell. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Waxing UnLyrical

JUNE 28, 2012

Image: kheelcenter , Flickr, CC 2.0. originally posted on Waxing UnLyrical , published by Shonali Burke. It’s a wonderful wide world out there with endless opportunities to connect, learn and grow. Go get ‘em. You just read So, You’re Not a Connector? So, You’re Not a Connector?

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Waxing UnLyrical

OCTOBER 21, 2011

Don recently published an ebook on picking the right monitoring tool for successful measurement and he graciously joined the chat to discuss what we should—and should not—do when faced with picking a tool. Image: ribarnica via Flickr, C C 2.0. , I’m going ahead with it since I know the transcript will be useful to you.

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Waxing UnLyrical

JUNE 7, 2012

He could see how stressed I was getting, and suggested dropping one publishing day, specifically, Mondays. So how would it be if we just didn’t publish on Mondays? Image: irishwildcat via Flickr, CC 2.0. .” So there were two things I wanted to share: one, a thought, and the second, a question: First, the thought.

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Waxing UnLyrical

MARCH 30, 2015

Why: Natasha Smith published this post in January of this year. Image: marc falardeau via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. , dust it off along with the rest of your spring cleaning. What do you do to get your community buzzing?

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Waxing UnLyrical

JULY 12, 2012

courtesy Flickr, CC 2.0. You just read Why “You Stink” Headlines Always Get The Click , originally posted on Waxing UnLyrical , published by Shonali Burke. What do they wish they knew? What are they not quite ready for yet? How do you react to “You Stink” headlines? How have you used them? Photo credit: Jodi C.

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Waxing UnLyrical

JUNE 29, 2012

Image: majunznk via Flickr, CC 2.0. You just read When The Supremes Rang My Bell , originally posted on Waxing UnLyrical , published by Shonali Burke. The Supremes rang my bell yesterday, when I absolutely didn’t expect them to. How about you? How are you taking advantage of the changing technological landscape?

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Waxing UnLyrical

NOVEMBER 20, 2012

Image: Family 1976 via Flickr, CC 2.0. “ You just read How Facebook Could Become Irrelevant , originally posted on Waxing UnLyrical , published by Shonali Burke. I’ve never had a bad experience doing that. What do you think? Am I overreacting a bit? He lives in Cincinnati, Ohio, with his wife, two kids, and four animals.

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Waxing UnLyrical

JUNE 27, 2012

Image: iambents via Flickr, CC 3.0. You just read How Nissan Micra Rode the Social Media Bandwagon , originally posted on Waxing UnLyrical , published by Shonali Burke. I thought this was a pretty innovative campaign… but what about you? What do you think about the company’s use of Facebook and YouTube?

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Waxing UnLyrical

JULY 31, 2012

Image: Geoff Livingston via Flickr, CC 3.0. You just read How Social Media Makes The World A Better Place , originally posted on Waxing UnLyrical , published by Shonali Burke. I firmly believe this is a great example of how a social organization can better prepare itself for humanitarian action in the 21st century.

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Waxing UnLyrical

DECEMBER 30, 2011

I originally published this post when Fall was setting in last year. Image: Pinto Alex via Flickr , CC 2.0. It didn’t get a lot of attention then, but it remains one of my favorites. I loved it there then. I love it here now. I wanted here then. I miss there now. I am in both places, no place, some place, which place?

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Waxing UnLyrical

AUGUST 22, 2012

Image: West McGowan via Flickr CC 2.0. originally posted on Waxing UnLyrical , published by Shonali Burke. It will hurt their pocketbooks in the short-term, but to ensure the survival of the company, it needs to get advertising figured out, and how to monetize all those users. It can’t do that as a public corporation.

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Waxing UnLyrical

SEPTEMBER 5, 2012

Image: Paul Bica via Flickr, CC 2.0. You just read Do Your Career a Favor, Be Replaceable , originally posted on Waxing UnLyrical , published by Shonali Burke. And if nothing else, you should share your knowledge with your co-workers because it secures your opportunity for victory mojitos on the deck after a long, productive year.

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