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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. Image source.

Examples 165
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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Former students are an essential source of funding.

Education 172
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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

Generally, agencies do fantastic work and are rightly proud of their efforts. However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.” Why listen to Russel’s advice?

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148
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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Jennifer Davies , Digital Content Supervisor for the City of Las Vegas, led the discussion, featuring expert insights from: Glorymar Rivera-Diaz , Social Media Manager at the National Science Foundation (NSF). With an audience that spends a lot of time on social, the town does relatively little “traditional” marketing.

Strategy 130
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Fetching Friday – 22 Marketing Links

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Featured Posts. Author Snippet Tips & Tricks from #SMX Advanced – Learn the value of authorship rich snippets & how to implement them from the experts.

Marketing 127
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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

Simple: Facebook Live is a fantastic way to increase social media engagement. 10 tips for using Facebook Live. Facebook Live launched in 2016 and since then more than 3.5 billion broadcasts have been sent from the platform. Not only that but more than 2 billion people have watched a Facebook Live video. What does this mean?

Video 145