Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Browsed a Facebook Group? dark social.
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