Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters.

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Waxing UnLyrical

AUGUST 21, 2012

During a recent missing person’s case, for example, RPS’s followers were extremely valuable in gathering information, providing them with hundreds of extra eyes and ears across the city in minutes. I think most people know that rolling through a stop sign can potentially hurt people. But they likely don’t know it’s a $230 fine.

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Waxing UnLyrical

NOVEMBER 21, 2011

Maybe worst of all, giving the illusion of accuracy of a generic score could mislead people and businesses to erroneous behavior (for example, hiring someone with a high score). We pushed the idea further to find real value for people and businesses.

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Waxing UnLyrical

OCTOBER 25, 2011

Whatiswrongwith.me , The Arab Spring or The Pink Chaddi movement are varying examples of this phenomenon (recommended reading: Clay Shirky’s The Cognitive Surplus ). At almost zero cost, an individual can change the world. The only part of the process being short-circuited is the mobilization process.

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Waxing UnLyrical

JUNE 15, 2011

Take @Comcastcares for example. These people should give your brand an emotional tone that can only be found from a transparent human voice. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind.

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Waxing UnLyrical

FEBRUARY 17, 2016

For example, as a message strategist, it is not my job to generate 100% of the messaging for organizations; it’s my job to manage the tasks that will create clever content for organizations as part of the overall marketing mix. When our payments are stretched out, we’re denied the capital and lifeblood we need to carry on.

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Waxing UnLyrical

JANUARY 9, 2011

For example, I thought this week’s roundup might be a list of seven New Year-related posts I found useful. Do share via a comment, so that I can look them up. Image: Orin Zebest via Flickr, CC 2.0 Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. When you SEO a timely news release, you are competing with news, correct? You likely want your story to be news, now. In Google you get: Let’s face it.

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Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. I’m pleased to tell you that I did, indeed, go eat a dosa that day. Now, about two and a half years later, I talk about a lot of other stuff. I’ve used it to find sources and new handbags. And yes, I still talk about food.

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Waxing UnLyrical

NOVEMBER 19, 2010

Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. Krista Giuffi said: Interesting case example of crisis comm & reputation mgmt from @iherwin via @Shonali: [link] #pr #publicrelations [.] He’d love to grab a gab on Twitter. Thanks so much for stopping by WUL!

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Waxing UnLyrical

OCTOBER 27, 2010

I can go into other examples, but… you get the point. Heres another example: you can always tell the seasoned actors on sitcoms that are taped before a live studio audience. The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation.

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Waxing UnLyrical

JANUARY 13, 2011

Someone sitting in Brazil, for example, likely won’t randomly search out our institution. Perfect example of that. Content reach New audiences mean new opportunities. The blog gave us a chance to connect with people based on their subject interests, not just their relationship to the organization. Thanks so much for stopping by WUL!

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Waxing UnLyrical

JANUARY 24, 2011

Examples of sites using Mobify include Boing Boing and A List Apart. Mobify is hosted, but still gives site creators flexibility over mobile style-sheets to create unique designs and layouts. You do need a basic design and CSS background to configure your site. She lives in Takoma Park, Md., with her husband and two young sons.

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Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. When applied to non-profits, these initial theories on Google Instant’s implications for search engine marketing may affect small non-profits more than larger non-profits. She lives in Takoma Park, Md, with her husband and two young sons.

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Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. Noting that there were quite a few comments about how KPIs need both context, strategy and relevance , Seth continued to say that the need should be framed in terms of awareness, knowledge and actual behavior.

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Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Theory is all very well, they (you) said. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting!

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Waxing UnLyrical

DECEMBER 4, 2010

Its really sad that the campaign is taking such flack (rightly so), when it could, instead, have become as an example of what do when embarking on a social media-driven campaign. Lead by example. Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Waxing UnLyrical

OCTOBER 6, 2010

Using Jimi Hendrix as an example would get ME revved up. Quite frankly, it got me a little nervous presenting this information in that kind of way. But my experience and instincts told me three things: 1. Music is a great way to help the social networking medicine go down. Using Jimi Hendrix would (hopefully) get THE AUDIENCE revved up.

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Waxing UnLyrical

NOVEMBER 10, 2010

For example, my post on the Gap logo thing. For example, had an college classmate catch a blog post I shared on LinkedIn, recommended it to a PR association and voila, I got a speaking gig. this is another example of how smart you are. :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

OCTOBER 14, 2010

From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. Your voice though, is unique to only you , and Brian Meeks is a great example of this. Instead, I show them how to manipulate blocks, how to make it zero by taking away and adding.&#

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Waxing UnLyrical

DECEMBER 21, 2010

Try as I might to get people to comment on this blog, for example, I cant really force them to. But more than that, I thought this was a good example of using Amplify in a smart way (when you read it, you’ll see that the bulk of the post is an Amp that Gautam [.] Thanks so much for stopping by WUL!

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Waxing UnLyrical

DECEMBER 5, 2010

This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic. I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought. When I clicked through to her blog, I was even more enchanted. When you do the same, you’ll see why.

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Waxing UnLyrical

JANUARY 3, 2011

I’m a poor example, but every time I did this, I felt much better. Hopefully all will go well with your new employer; but if it doesn’t, you don’t want to have to start from scratch. Make sure you take lunch breaks. It’s easy to get stuck eating at one’s desk. Your body and mind need it. Do share via a comment.

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Tips Class Postrank Comments 159

Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. Can you help me tie my shoelaces?” That sort of creativity gets you noticed.

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Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. Talk to them, engage with them and their content and show them that you should be on that list. What about you?

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Waxing UnLyrical

NOVEMBER 4, 2010

For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. Click on the “404 Template&# link on the right (it’ll have “404.php&# php&# underneath it), and pull out your magnifying glass. And nothing else. Any further tips?

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Class Tumblr Template Templates 241

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. When you “like&# a page; 2. When you check in to a place on Facebook; 3. It’s just commonsense.

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Waxing UnLyrical

DECEMBER 16, 2010

You are a perfect example; you and I didnt even know each other prior to Amplify, and now youre one of my trusted sources on so many things (as you know!). More on that tomorrow… and yes, this will also pull from the comments on the previous post (hint, Julie Walraven , you’re in it). How cool are my commenters?

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

JUNE 29, 2011

Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. Now, I know you can do this through HootSuite, for example, or several other platforms. you can do the same via Post Planner (this doesn’t always work from HootSuite, for example). Yes and no. What about time?

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Waxing UnLyrical

DECEMBER 6, 2010

For example, are you responding to other people’s tweets with your own thoughts on a particular issue? Ask yourself these questions: Are you commenting on other people’s blogs? Have you commented on more than one posting on this site? Or other blogs? Are you engaging in conversations? Are you RT’ing other people’s messages?

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Waxing UnLyrical

JULY 29, 2011

That means I get my logo at the bottom of the post instead of the Post Planner icon (or, if I were posting from HootSuite, for example, the HootSuite icon), and a branded footer link back to my blog … or any URL I choose. This can be a custom landing page (if I have a special deal I want to share), my blog home page, whatever I want.

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Waxing UnLyrical

NOVEMBER 18, 2010

It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., With enough examples, the statistical model does a pretty reliable job at identifying complex messages. Seth received a B.A. in psychology from Reed College, an M.A.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JULY 7, 2011

I considered all sorts of examples that could illustrate why this DM was worse than a marketing plan based upon offending 80% of the population, just so the remaining 20% would feel special. It is from the seed of angst that most of my guest blog posts are born.

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Waxing UnLyrical

JULY 20, 2011

If you have any examples of “the art of pointless angst,&# please do share. Now I’m off to play with Google +, possibly eat a bit of lunch on some sliced bread, and to revel in my superiority to the Serengeti sandwich-less lion. When the economy went south, he turned to Social Media to feed and clothe himself.

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Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. I wrote a post recently with a few examples of requests Ive heard from clients / prospective clients (at [link] if youd like to read). That was supposed to be the story. By now, everyone is some kind of social media “expert.”

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Waxing UnLyrical

NOVEMBER 21, 2010

John sets a beautiful example. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified. Why: Ever wanted to tell you-know-who where to get off? Who owns the news? Think you can make it?

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Postrank Conference Tourism Analytics 119

Waxing UnLyrical

SEPTEMBER 4, 2010

For example, I love nature. So as you head into your Labor Day weekend, please ask yourself: are you happy? My wish for you is that you are. Thanks so much for stopping by WUL! If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! the process of emerging from it.

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