Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers.

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Strategy Brands Content UGC 124

Sprout Social

MARCH 4, 2021

An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. Here’s an example of a Tweet in which the company shares a Crazy Egg blog post: Unlock the power of Micro Conversions. That’s where content curation comes in.

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Curation Data Content UGC 141

Ignite Social Media

SEPTEMBER 18, 2018

A Q&A with a well-known brand personality or a prompt where fans have the opportunity to determine content, like the example below from the Cleveland Cavaliers, are just two ways to take advantage of this unique Stories feature. Now, Instagram is making it somewhat easier for brands to find and share UGC with @mention sharing in Stories.

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Instagram Tools UGC Feed 139

agora pulse

JANUARY 6, 2021

For example, I use Todoist to schedule events at specific times throughout the day. For example, I respond to client emails within 24 hours maximum. For example, I monitor comments and make any bid or budget adjustments right away. For example, I automatically label messages from new leads so I can respond efficiently.

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Pixlee

OCTOBER 16, 2020

Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Why you should include UGC in your social media calendar. Brands of all sizes have been using UGC—images, text, and videos created by their customers—in their marketing activities, and have seen tremendous success. How to get UGC?

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Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

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Later

FEBRUARY 15, 2021

For example, the link in your bio is super easy to find and readily clickable, making it one of the most valuable traffic-drivers on your Instagram profile. Collect and Share UGC. For example, if you’re a bakery and you sell original cake mix, you could share a video of you baking a cake on Reels with your products tagged.

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Instagram UGC How To Curation 90

Ignite Social Media

DECEMBER 18, 2018

Here are some Social Media Christmas Examples to fuel your jolly mood. They utilize a lot of UGC, showcasing the holidays through their customer’s eyes. Utilizing UGC is a great way to provide holiday content. Let’s look back at the social media post of Christmas past to see who brought their jolliest A game. Last year, L.L.

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Social Media UGC Hosting Examples 126

Hootsuite

NOVEMBER 28, 2022

User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. UGC acts as a trust signal, taking your brand authenticity to the next level. In these examples, UGC creates a sense of FOMO that drives customers to stop in for the latest seasonal treat.

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Pixlee

DECEMBER 27, 2021

If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. UGC can provide social proof to potential customers, making them more likely to purchase products. As of 2021, over 300 million users browse through Facebook Stories daily.

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Hootsuite

JULY 6, 2022

Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way. Your Shopping tags will be listed in the Instagram Shop catalog.

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Sprout Social

OCTOBER 5, 2020

But McGee’s user-generated content (UGC) also attracts more views than his team’s official profiles. When it comes to keeping your audience engaged, providing UGC right when they want it is going to yield more success than making fans wait for a highly produced version. Giving fans what they want now. Getting all eyes on the bubble.

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Sprout Social

DECEMBER 15, 2021

Here’s an example of how eSports brand Fnatic shows users around their HQ: @fnatic. If you post late at night when most of your customers are snoozing, for example, you might not get as much engagement as you’d have hoped for in the first few hours. It’s no secret that brands love user-generated content (UGC). FNATIC HQ TOUR ??

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How To Hashtag Influencer UGC 133

Jon Loomer

JULY 29, 2019

Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. The trick is finding the balance between the UGC style while still art directing enough to get usable ad assets. For example, have you looked at how your Instagram fans are even tagging your brand?

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agora pulse

JULY 11, 2017

That being said, we’re going to look at a few specific techniques centered around user-generated content (UGC) for how to use Instagram Stories to expand your reach even further. Encourage Users to Create UGC. One of the best ways to do this is by encouraging the creation of user-generated content, or UGC. Left: Instagram post.

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Instagram UGC How To Hashtag 151

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

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Instagram UGC Brands Hashtag 86

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! Run UGC-oriented campaigns. If you want UGC, you need to run UGC-focused campaigns.

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Later

JUNE 28, 2021

Once you have a few potential influencers in mind, try sharing one of their posts on your Instagram feed or stories as UGC. With Later’s UGC tools you can find tagged Instagram posts and ones that mention your profile in their caption or comments. Ready to streamline your content collection process?

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Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Posts frequently feature the shopping icon, with multiple products tagged in each image (see example to the right). 2 Tiffany & Co. tiffanyandco / 9.5m

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Pixlee

OCTOBER 13, 2021

For example, a fun, fashion showcase-type video, accompanied with a hashtag challenge can be copied by almost anyone. Reshare user-generated content (UGC). For example, U.S. Plus, reels also serve as another place to collect customer UGC from that can later be repurposed to TikTok. . Create content that’s easy to adapt.

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Engagement UGC Brands CPM 52

Keyhole.co

SEPTEMBER 13, 2023

Branded hashtags also encourage user-generated content (UGC), improve your overall brand recognition, and build credibility on Instagram. For example, Coca-Cola promoted its new product range Ultimate with a very on-brand #CocaColaUltimate. Leveraging User-Generated Content Hashtags UGC on Instagram acts as word-of-mouth.

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Pixlee

JUNE 8, 2020

From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. In fact, UGC is one of the most scalable, cost-effective ways to create a relatable experience for customers. UGC works because it is relatable. UGC does precisely that. .

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Pixlee

FEBRUARY 8, 2021

2: Build a Strong, Inclusive Community With UGC. This is why your role as a social media marketer should also involve nurturing a strong and inclusive community by sharing user-generated content (UGC) from your brand community. Yet the constant stream of negative news and content could have a harmful impact on mental health.

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Keyhole.co

MARCH 7, 2023

A prominent social media handle MadOverMarketing, is the best example of cross-publishing. Brands like GoPro extensively use UGC to promote their product. This gets them high-quality UGC to repurpose on multiple channels while getting more people to follow them as they majorly share relatable content.

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Instagram UGC Hashtag Collaboration 52

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

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Instagram UGC Brands Hashtag 68

Pixlee

JUNE 14, 2021

A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. Take Milani Cosmetics’s Instagram feed, for example. This shift saw an immediate reduction in the reach of content.

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Instagram UGC Apparel Hashtag 52

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s #ShareACoke is a notable example of a branded hashtag. For example, #nintendolife brings the game’s enthusiasts together on Instagram. For example, #Barbenheimer represents a cultural phenomenon related to the two massive hits of 2023 — Barbie and Oppenheimer.

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Pixlee

FEBRUARY 3, 2021

Not only is UGC 35% more memorable than other media like traditional branded content, but it is also 50% more trusted. This means customers are more likely to engage with UGC shared by your brand on Instagram, leading to more conversions down the line. For example, do you want your video content to be humorous?

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Pixlee

DECEMBER 5, 2019

Android’s Google Lens is a good example of marker-based AR in practice. For example, Ikea’s mobile app allows customers to superimpose products into their homes. . And it has some very real applications in UGC. Snapchat is perhaps the best example of this in practice. . What Does AR Have To Do With User-Generated Content?

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Later

FEBRUARY 16, 2021

For example, you might want to track how many people follow your social media account month over month. In addition to sponsored posts, Instagram can also be an awesome platform for finding organic user-generated content (UGC) about your products or services. Take The Washington Post for example. A SMART goal is: Specific.

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Pixlee

NOVEMBER 19, 2020

For example, if we compare the ROI of the two platforms: . Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks.

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Pixlee

OCTOBER 14, 2021

TikTok is Full of User-Generated Content (UGC). High-quality UGC is all the rage today among brands. Brands can also streamline the UGC collection and publication process with a CRM platform like Pixlee’s that automatically pulls in content mentioning your brand or tags of your choice. Take the For You page as an example.

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agora pulse

OCTOBER 8, 2020

For example, take Ben and Jerry’s. For example, ZEGO Foods uses its story highlights to feature all the main aspects of their brand. . You most likely know the value of the social proof that UGC provides. Here is another example from eShakti showing off the power of user-generated content. It shows in each post.

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Instagram How To Hashtag Guidelines 179

Sprout Social

OCTOBER 12, 2020

Language-learning app Fluent, for example, called out its competitor Duolingo directly (and provocatively!) User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. In this Epic Games Tweet, for example, it’s clear the brand wants consumers to download a specific video game.

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agora pulse

JUNE 6, 2018

When they click, they’re taken to the hashtag’s feed and can see all the other UGC shared with it. This is exceptional social proof, and it can be used to encourage more UGC. Incorporate UGC & EGC. This is done in the example below, where one of the brand’s watchmakers is making his own watch before a hike.

Instagram 88

Instagram UGC Hashtag Feed 88

agora pulse

JUNE 6, 2018

When they click, they’re taken to the hashtag’s feed and can see all the other UGC shared with it. This is exceptional social proof, and it can be used to encourage more UGC. Incorporate UGC & EGC. This is done in the example below, where one of the brand’s watchmakers is making his own watch before a hike.

Instagram 88

Instagram UGC Hashtag Feed 88