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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Online reviews also give you insight into brand sentiment.

Analysis 106
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 105
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A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. Join us and a few friends in a Graduate #WithMe livestream event. From January to mid-May, the conversation around retail generated over 6.1

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

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The State of Paid Social in 2020

Pixlee

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

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Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. …having more positive than negative sentiment from a social media monitoring tool. 10 Quick Tips for Retailers to Engage in Social Media Right Now (44).