agora pulse

SEPTEMBER 22, 2016

Have you ever been tasked with the job of managing social media for events? You are responsible for building awareness, selling tickets, managing attendee queries, keeping the momentum going during the event, ensuring that people are using the right hashtag and dealing with issues that arise. Before the event.

Eventful 60

Eventful Storify Curation How To 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

Cost 226

Cost Hubspot Marketing ROI 226

Oktopost

MARCH 16, 2020

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. It’s a few days before the event and you decide it will be best to cancel the event altogether. Social Inbox.

Social Media 104

Social Media Module How To Meeting 104

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I would love to know. Email this to a friend? Tweet This!

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I would love to know. Email this to a friend? Tweet This!

Types 255

Types Content Case Study Press Release 255

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. It happens.

SEO 100

SEO B2B Consultant News 100

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0. Provide Value.

B2B 230

B2B Communities Facebook How To 230

Twist Image

NOVEMBER 11, 2016

The public markets are no longer in love (their market cap has been dropping). Case in point: this week, I presented at Hubspot 's massive Inbound event. Apparently, there were close to 19,000 attendees at this sold-out event. content marketing. digital marketing. digital marketing agency.

Twitter 84

Twitter Hubspot Feed Feedly 84

Sprout Social

MARCH 20, 2023

That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content. They’ll be the ones who show up to your events, who talk about your brand to friends and colleagues, who engage with your brand on social media. Marketing professionals?

Communities 86

Communities Products Company Strategy 86

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social.

Press Release 182

Press Release B2B Curation Consultant 182

Hootsuite

FEBRUARY 16, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels. By selecting your post in the Content tab or the Planner tab.

HootSuite 140

HootSuite Features URL Template 140

Pixlee

JULY 9, 2019

However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content. Before we get into these tactics, here is how UGC is incorporated within an inbound-aligned company. Inbound Strategy and UGC.

UGC 59

UGC Strategy Marketing How To 59

Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Will Facebook replace your B2B Marketing email system?

Platform 224

Platform Facebook CPM CPC 224

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. They use the platform as a content distribution system, not a resume builder. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more.

Conference 103

Conference Social Media Price Forums 103

Twist Image

JANUARY 6, 2017

You have to know who your content resonates with. This is why content marketing will continue to struggle for brands. Brands believe that the more content they produce, the more people that it will connect with. Back then, it was all about "who" not "how many" people your content was connecting with. Sure it does.

Brands 80

Brands Content Hubspot Marketing 80

Oktopost

FEBRUARY 19, 2019

What does this have to do with marketing automation software? To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Content Management System (CMS). Marketing Nation Community. Event based triggers.

Hubspot 110

Hubspot API Metadata B2B 110

Webbiquity SMM

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. These activities will deliver the highest value when coordinated with social, PR, SEO and paid marketing tactics.

Industry 100

Industry Directory SEO Metrics 100

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

How To 124

How To Social Media Management Metrics Team 124

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Examples 62

Examples B2B ROI CPA 62

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Not convinced?

Statistics 145

Statistics Social Media Marketing Survey 145

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. Digital Marketing Innovation Summit (Feb 27-28, New York). Social Media Marketing World (Feb 28 – Mar 2, San Diego).

Conference 103

Conference Social Media Price Hubspot 103

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Important timeline information : Be clear about any content review deadlines. It’s a key tool for investor relations.

Strategy 115

Strategy How To Hashtag Team 115

Sprout Social

APRIL 11, 2022

Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. So, what should you, as a social media marketer know to get started? You could read, but you weren’t creating content. Why is web3 important to marketers? How can marketers leverage web3?

Brands 90

Brands Applications Communities Yahoo 90

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Use Pause All to stop scheduled content. Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment.

Features 101

Features Brands Library Team 101

Janet Fouts

JULY 28, 2013

The Inbound Marketing Summit starts in San Francisco on Tuesday and the line-up of speakers looks fantastic. Keep an eye on Twitter too, the @SFAMA will be live-tweeting the event with the tag #IMS13. What attendees want are dynamic panels and forward thinking keynotes full of material they can take home and put to use.

Conference 133

Conference Feed Feedly Social Media 133

Razor Social

DECEMBER 13, 2017

Social media is now a key part of every marketing strategy. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts. Like most marketers today, you probably spend a lot of time producing quality content for your website and your blog.

Social Media 105

Social Media Social Graph URL Embedding 105

Sprout Social

MAY 28, 2020

Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Soliciting and curating user-generated content. Reporting on your campaign’s performance to your boss, client or other marketers.

Campaign 87

Campaign Report Social Media How To 87

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136

B2B Marketing Construction Committee 136

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Inbound Marketing. Inbound Marketing Is Not the Answer.

Conference 72

Conference Marketing Hubspot Metrics 72

Twist Image

SEPTEMBER 26, 2015

Three Billion Content Views Per Month. Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. As the co-founder of the Huffington Post and now founder/CEO of BuzzFeed , Peretti is experimenting across multiple platforms, distribution channels, content options and more.

Publishing 40

Publishing Hubspot Content Mobile 40

Pixlee

FEBRUARY 19, 2018

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. Content Marketing World 2018.

Conference 41

Conference Marketing B2B Class 41

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Optimize Marketing. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. Flying Point Digital. Yes please.

Social Media 124

Social Media Curation Journal SEO 124